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SmartMatch Alliances [Paperback]

Judy Feld , Ernest F. Oriente
5.0 out of 5 stars  See all reviews (1 customer review)

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Book Description

Aug. 1 2002
When you enter the world of Smartmatch Alliances(tm) you will open the door to extraordinary business growth and success. Learn how you can quickly:

- Charge more, earn more and have more fun!
- Attract better business people - in greater numbers...faster than ever before!
- Learn a non-nonsense process for maximizing your alliance results!


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Most helpful customer reviews
I first heard about the power of creating business alliances from master business consultant Jay Abraham. This concept isn't new. Just look around and you'll notice hundreds of business alliances. However, the value of SmartMatch Alliances is in the detail of how to put alliances together.
The first thing many of us don't realize is whether we are ready to work with another company (and whether they are ready to work with us.) The straightforward checklists provided help us answer this crucial first question. Once we deem ourselves ready, then we can start looking at what specific offers of value we might propose to the multitude of potential partners out there. The authors give us clear ideas for what offers to consider and what types of companies that might benefit from an alliance with our companies. Anyone struggling to get more business will gain a lot from this book.
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 4.9 out of 5 stars  7 reviews
4 of 6 people found the following review helpful
5.0 out of 5 stars A Simple Text about Working with Others Feb. 21 2005
By Roger E. Herman - Published on Amazon.com
This book presents two professional career coaches' methods of building strategic alliances. Finding ways to work collaboratively with others is the key to success.

The SmartMatch process is a Cycle of Success with eight steps. Each of the main chapters of the book deals with Think Big, Prepare to Play, Position your PINS (an acronym for Profession, Industry, Niches, and Specialty), Zoom in on High-Potential Partners, Analyze and Evaluate, Explore and Establish Your SmartMatch Alliances, Maximize Your SmartMatch Alliance, and Enjoy and Expand.

The text, explaining basically a simple process, is supplemented with charts, sidebar boxes, anecdotes, and checklists. This is an easy-to-understand book, not complicated. For the beginner, it's a fine primer. For anyone who has been in business for a while, the ground-floor nature of this book will be frustrating. The content is not the deep sort of thing that an experienced businessperson may seek, though there might be some good reminders buried for you in the fundamentals.

Good book for the right market. I found it to be simplistic, but people new to alliance building could find it very helpful.
5.0 out of 5 stars A Must Read for Anyone Starting a Business! Dec 2 2012
By S. Hosage - Published on Amazon.com
Verified Purchase
I read this book as part of a graduate course at The University of Texas at Dallas. It's a smart, well-written guide to developing productive business relationships. Judy Feld does an exceptional job in taking the reader through each step of creating alliances that can be useful in launching new businesses or transforming approaches to existing ones. I highly recommend it!
2 of 4 people found the following review helpful
5.0 out of 5 stars Why struggle finding clients? Let a good partner find them. Feb. 13 2004
By Amazon Customer - Published on Amazon.com
I first heard about the power of creating business alliances from master business consultant Jay Abraham. This concept isn't new. Just look around and you'll notice hundreds of business alliances. However, the value of SmartMatch Alliances is in the detail of how to put alliances together.
The first thing many of us don't realize is whether we are ready to work with another company (and whether they are ready to work with us.) The straightforward checklists provided help us answer this crucial first question. Once we deem ourselves ready, then we can start looking at what specific offers of value we might propose to the multitude of potential partners out there. The authors give us clear ideas for what offers to consider and what types of companies that might benefit from an alliance with our companies. Anyone struggling to get more business will gain a lot from this book.
0 of 1 people found the following review helpful
4.0 out of 5 stars solid primer to get the partnering mindset and steps April 11 2006
By Kare Anderson - Published on Amazon.com
Since the majority of business owners have not been schooled in alliance-building, rather than "solo" advertising, marketing and other promotion, this book offers a solid start to make the shift towards customer-centered collaboration. If you are also interested in learning additional, specific ways (including 14 low-risk ways to jumpstart actions) to forge profitable partnerships, with related real life success stories, what-if scenarios and pitfalls to avoid, look at the book Walk Your talk or the e-book, SmartPartnering: How to Attract and Delight More Customers While Spending Less.
0 of 1 people found the following review helpful
5.0 out of 5 stars Create successful alliances through these strategies and tactical steps April 13 2011
By Jacob Dante Leffler - Published on Amazon.com
If you are looking to grow your business with partners for mutual gain, you must read this book. SmartMatch Alliances gives you strategies and tactical steps to:

1. Determine the best alliances that will grow your business with less effort
2. Help you develop the goals of your desired alliances
3. Identify and target the most effective alliances to achieve
4. Tactical steps to approach potential partners
5. Important strategies to work with your new alliance partner

There are good examples of successful alliances throughout the book...I only wish I had more. I would like to see a chapter devoted to comparing and contrasting alliances that were successful vs. those that have failed. Perhaps as a supplement to the book? There are still plenty of lessons learned in several of the chapters.

This book is a quick read and will give you the foundation to take action for your business. This will help you find and establish your first alliance as well as help you enhance any existing alliances for your business.
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