This book presents two professional career coaches' methods of building strategic alliances. Finding ways to work collaboratively with others is the key to success.
The SmartMatch process is a Cycle of Success with eight steps. Each of the main chapters of the book deals with Think Big, Prepare to Play, Position your PINS (an acronym for Profession, Industry, Niches, and Specialty), Zoom in on High-Potential Partners, Analyze and Evaluate, Explore and Establish Your SmartMatch Alliances, Maximize Your SmartMatch Alliance, and Enjoy and Expand.
The text, explaining basically a simple process, is supplemented with charts, sidebar boxes, anecdotes, and checklists. This is an easy-to-understand book, not complicated. For the beginner, it's a fine primer. For anyone who has been in business for a while, the ground-floor nature of this book will be frustrating. The content is not the deep sort of thing that an experienced businessperson may seek, though there might be some good reminders buried for you in the fundamentals.
Good book for the right market. I found it to be simplistic, but people new to alliance building could find it very helpful.