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Snow business: A study of the international ski industry
 
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Snow business: A study of the international ski industry [Hardcover]

Simon Hudson (Author)

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Paperback CDN $62.50   -- --

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Product Description

Product Description

This is the first book on the international skiing industry to place an emphasis on European issues. Rather than highlighting the art of skiing, Snow Business looks into the industry dynamics. Packed with new research and statistical information, as well as case studies from Europe and North America, the book gives a highly readable account of the growth of the ski industry and its prospects for the future.

About the Author

Simon Hudson is a Professor in Tourism and Marketing at the University of Calgary in Canada. He has held previous academic positions at universities in England, and has worked as a visiting professor in Austria, Switzerland, Spain, Fiji, New Zealand, the US, and Australia. Prior to working in academia, Dr. Hudson spent several years working in the tourism industry in Europe, and he now consults for the industry in Alberta and British Columbia. This is Dr. Hudson's third book. His first, written in 2000 called 'Snow Business', was the first book to be written about the international ski industry, and 'Sports and Adventure Tourism' was published in 2003. The marketing of tourism is the focus of his research and he has published numerous journal articles and book chapters from his work. He is frequently invited to international tourism conferences as a keynote speaker. --This text refers to the Paperback edition.

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Amazon.com: 1.0 out of 5 stars (1 customer review)

1.0 out of 5 stars Horrible - should not be in print., Jan 17 2006
By Timothy Edge - Published on Amazon.com
This review is from: Snow business: A study of the international ski industry (Paperback)
It is difficult to find books on the ski industry and this book claims to try to fill that void. In my opinion, the void is better off empty. MAYBE (I doubt it, but maybe) this book was mildly useful when it came out 6 years ago, but it seems to me that the info in here was already noticably out of date by that time (it was first published in 2000). Do NOT buy this book. Whatever small bits of insight it has are totally unreliable at this point (for example - it points to the now infamously failing American Skiing Company as a model of success). It is barely worth the paper its written on, let alone $40. I should have followed my instincts about the picture on the cover and avoided this book.
› Go to Amazon.com to see the review  1.0 out of 5 stars 

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