I thought this was one of the coolest iPhone cables I had ever seen. Cheaper than Apple's Lightning cable and it lights up with a marquee style light movement that runs faster when the battery is at a lower capacity. Here's the problem though. The USB end is a cheap plastic that is bulky and had a lot more wiggle room than a typical USB. Once it starts to shift, even a little bit, the lights shut off. The charging may continue, but frequently that stops also. More times than not the phone will indicate that it does not recognize this device. As much as I love this cable it is just far too short and unreliable for me and its going back. Too bad because had it worked well I would have bought a few to keep around as most of us did with our 30 pin connectors for our iDevices.