Soak Wash Rinse Spin: Amazon.ca: Steven Tolleson: Books

Product Description

Soak Wash Rinse Spin investigates the cycles of the rigorous and scientific Tolleson Design creative process. Their process, through a textual and graphic layering of information, involves four phases: research (the intake of as much information as they can gather), collaboration (with the client and other members of the creative team), visual exploration (the workbook process, which includes refinements and the examination of multiple options), and environmental influences (consideration of the ultimate purpose of the solution).

About the Author

Tolleson Design is located in San Francisco.

Inside This Book (Learn More)

First Sentence
When we began discussing this project with Princeton Architectural Press, I wanted the book to do several things Among them, i wanted to illustrate what actually goes on my studio especially in terms of our particular working environment and process, I wanted to provide real insights into how we work and the types of issues we deal with that affect a project-things like the mix of communication goals, the corporate culture, concepts, and ideas of our clients, or the affects of a given medium. Read the first page

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Concordance

Browse Sample Pages
Front Cover | Table of Contents | Excerpt | Back Cover

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Customer Reviews

16 Reviews

5 star:		(11)
4 star:		(1)
3 star:		(4)
2 star:		(0)
1 star:		(0)

Average Customer Review

4.4 out of 5 stars (16 customer reviews)

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Most helpful customer reviews

5.0 out of 5 stars A superb collection of inspiring design, Jun 12 2003

By

M. McDonald (Caldwell, NJ) - See all my reviews
(REAL NAME)

This review is from: Soak Wash Rinse Spin (Paperback)

I was a bit concerned about buying this book after reading complaints about type size, but after some debating I decided to just buy this book and decide for myself... and I'm glad that I did. Sure the type is small and a bit hard to read. But there are only significant ammounts of type on the first twenty pages. The majority of the remaining 268 pages contain mostly images. Some pages contain no type at all, other than page numbers.

This one gets 5 well deserved stars. Forget the type complaints and pick up a copy of this valuable addition to any designer's book collection.

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3.0 out of 5 stars Beauty in Imperfection, July 22 2002

By

Ben Weeks "MA, www.benweeks.ca" (Toronto, Canada) - See all my reviews
(REAL NAME)

This review is from: Soak Wash Rinse Spin (Paperback)

Soak Wash Rinse Spin's typesetting forces you to stop reading after too few pages. You really want to dig in but are quickly demoralized into putting it down.

Sagmeister's, "Made you look" was studied in wonder over a 10 hour session immediately after opening the package. I had never heard of him and i was quickly converted into a believer, all other scheduled items became secondary. Long lines of sans serif tiny type are the only thing that stopped this book from having an impact of similar strength.

An unrelated note, within one week, the binding cracked.

One research misjudgement on my part was to assume the book was published very recently and included their newest projects (see tolleson.com) It was published in 2000 of course, some projects have glimmers of past trends.

Nothing compares to the sheer visual firepower Tolleson blasts with both barrels. There is a beautiful logic flowing with every peice and you feel drawn into the scientific precision of the studio's creative process.

A printer's eye glass would be a fun attachment to assist in reading this book, which despite it's flaws is a proud part of my collection.

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3.0 out of 5 stars What's the point of this size?, April 19 2002

By

Eoghan Nolan "KMRIA" (Dublin, Ireland) - See all my reviews
(REAL NAME)

This review is from: Soak Wash Rinse Spin (Paperback)

This is a portfolio of work that is always interesting and often beautiful. The approach is as stimulating as the work and, sadly, this is where the book is done a great disservice by the size of the type. It is simply too small to read comfortably and seems to invite its dismissal. Everything seems irrelevant- small type not intended to be read because it's not important. It's unnecessary and unforgivable- an elementary folly that made me question the whole book.

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Most recent customer reviews

5.0 out of 5 stars I read this every day.
Tolleson's book is so brilliant and concise that I read it every day. This book is an extensive collections of projects by the design firm. Read more

Published on Jan 29 2002 by Todd Turner

5.0 out of 5 stars new standard
When there are so many self serving design books out there full of thrown together pop-culture imagery, it stops you in your tracks to see something of such quality and substance... Read more

Published on Dec 6 2001 by Michael Doyle