Social Media is turning sales and marketing upside-down, are you ready to profit from this global shift? It's not who you know but who knows you in today's hyper-connected marketplace. Understanding the role social media and social networking play in this new dynamic, is paramount to our future success as sales professionals, marketers, and corporations. Inside you will learn: • The new rules of engagement in sales and marketing • How anyone can become a global brand in their niche using social media • Strategies and tips on influencing online "Thought Leaders" • The top social media and networking tools for today and beyond • How to effectively implement and rollout social media in your organization
Sociable! How Social Media is Turning Sales and Marketing...
and over one million other books are available for Amazon Kindle. Learn more
| |||||||||||||||
Book Description
Frequently Bought Together
Product Details
Would you like to update product info or give feedback on images?
|
What Other Items Do Customers Buy After Viewing This Item?
Customer Reviews
Most helpful customer reviews
2 of 2 people found the following review helpful
5.0 out of 5 stars
A straightforward guide to placing you and your business in Social Media
July 10 2010
By Andrew Legge
Format:Paperback
Sociable! is a fantastic read for anyone be it a social media dabbler, such as myself, or a total newbie. Stephen Jagger and Shane Gibson lay out the rules very succinctly and I've noticed a difference in my online habits already as a result.
They've clearly outlined the new rules of marketing especially for a small business owner like me where my business is a very commoditized service. They show how the old methods are not drawing business in but actually turning it away and ultimately harming your business.
They speak plainly without any jargon making it an easy and enjoyable read. Great work Stephen and Shane!
They've clearly outlined the new rules of marketing especially for a small business owner like me where my business is a very commoditized service. They show how the old methods are not drawing business in but actually turning it away and ultimately harming your business.
They speak plainly without any jargon making it an easy and enjoyable read. Great work Stephen and Shane!
2 of 2 people found the following review helpful
By Ariane Colenbrander
TOP 1000 REVIEWER
Format:Paperback
Sociable! is one excellent resource in the growing sea of social media how-to-succeed books. Its pages are filled with tips on what to do and both authors' personal experiences on what NOT to do. Its thirteen chapters cover everything from the varying social media tools available to social etiquette and tips for tweeting.
Both Shane Gibson and Stephen Jagger are well-versed in the blogging world and love to share what they've learned along the way. There are so many ways to succeed and grow your business using online marketing tools and this book covers just about everything you need to know in order to flourish and enjoy both online and offline connecting. I highly recommend it as a handy resource for companies of all sizes.
Both Shane Gibson and Stephen Jagger are well-versed in the blogging world and love to share what they've learned along the way. There are so many ways to succeed and grow your business using online marketing tools and this book covers just about everything you need to know in order to flourish and enjoy both online and offline connecting. I highly recommend it as a handy resource for companies of all sizes.
1 of 1 people found the following review helpful
By A customer
Format:Paperback
Sociable! is a very useful guide for anyone considering diving into Social Media. Every organization, whether large or small, should read this book as a reference to help them establish a strong SM strategy before even getting near any of the SM tools. There seems to be a misguided belief towards SM in some organizations, that when an organization uses SM tools to push out their messages/content/products/services, they become part of the SM "in" crowd. Shane Gibson and Stephen Yagger advise organizations that this is not the case and improperly using SM tools without a strong strategy can be costly. They effectively picture the SM environment as one of relationship building; gaining trust from potiential clients by showing the human side of the organization.
The book is filled with tips and tricks, what to do and what not to do, how to integrate SM into your organization, as well as how to handle the many different SM personalities an organization can encounter.
The book is filled with tips and tricks, what to do and what not to do, how to integrate SM into your organization, as well as how to handle the many different SM personalities an organization can encounter.
Want to see more reviews on this item?
›
Go to Amazon.com to see all 6 reviews
5.0 out of 5 stars
Most recent customer reviews
3.0 out of 5 stars
A resource. Might be dated and/or too basic for many.
Four reviews now exist on Amazon.ca about this book, all of them rating the book at five stars, all of them published between February and August, 2010, and three of them from... Read more
Published 11 months ago by Dennis2468
5.0 out of 5 stars
A Must Read for Marketing Execs Looking for an Integrated Web...
This book offers clarity to the often confusing and fearful subject of social media. Sociable!: How Social Media Is Turning Sales and Marketing Upside-Down outlines the current... Read more
Published on July 29 2010 by Stefan Melnyk
Listmania!
Look for similar items by category
Feedback
Would you like to update product info or give feedback on images?
|
