Sociable!: How Social Media is Turning Sales and Marketing Upside Down Paperback – Dec 27 2009
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About the Author
Shane Gibson is an international speaker, and author who has addressed over 100,000 people in the past sixteen years on stages in North America, Southern Africa and South America. He is in high demand as a keynote speaker on the topics of social media and sales performance. Blogging since 2002, and podcasting since 2004, Shane drives the majority of his business from social media marketing. His background in sales and social media Shane knows how to combine both worlds to help you grow your business. Stephen Jagger is an entrepreneur and co-founder of three businesses. His in-depth experience in marketing, entrepreneurship and social media make him a highly sought after speaker. Serving several thousand clients globally, his three businesses are: Combustion Labs Media Inc, (Ubertor.com) Reachd.com and OutsourcingThingsDone.com. Collectively his organizations provide everything from virtual assistants, to real estate web-sites and dozens of online marketing tools and training solutions.
Top Customer Reviews
Both Shane Gibson and Stephen Jagger are well-versed in the blogging world and love to share what they've learned along the way. There are so many ways to succeed and grow your business using online marketing tools and this book covers just about everything you need to know in order to flourish and enjoy both online and offline connecting. I highly recommend it as a handy resource for companies of all sizes.
They've clearly outlined the new rules of marketing especially for a small business owner like me where my business is a very commoditized service. They show how the old methods are not drawing business in but actually turning it away and ultimately harming your business.
They speak plainly without any jargon making it an easy and enjoyable read. Great work Stephen and Shane!
The book is filled with tips and tricks, what to do and what not to do, how to integrate SM into your organization, as well as how to handle the many different SM personalities an organization can encounter.
It is always a good idea to check how many used copies are available for sale, and at what price. If the book is heavily discounted, perhaps there is an oversupply and/or buyers are not hanging on to the book.
It is also a good idea to read an excerpt or two from any book that one is going to buy. Here is brief one from page 97 of this book:
"22 Types of Updates You Can Post on Twitter" (I will only list the first several -- in fairness, please buy the book if you really need to see all of these):
1. Where you are physically located a given moment
2. A link to a picture of an event you are attending
3. A question about a business challenge
4. A question about a popular topic in the news
5. Share a link about your most recent blog entry
6. Share a tip on your area of expertise
7. Share a link to a breaking news story
8. Retween someone else's update that your followers would find useful
9. Answer someone else's question ...
OK .. you get the idea .. buy the book if you need to see tips 10-22 about what to tweet on Twitter. Basically, you write something, you have your friends write about it, and you create a buzz.... as seems to have happened with this reference book which, as the title of my review indicates, is a "resource" that "might" be dated and/or too basic for many readers.