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Sociable!: How Social Media Is Turning Sales and Marketing Upside Down [Paperback]

Shane Gibson , Stephen Jagger
4.6 out of 5 stars  See all reviews (5 customer reviews)
Price: CDN$ 29.00 & FREE Shipping. Details
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Book Description

Dec 1 2009
Social Media is turning sales and marketing upside-down, are you ready to profit from this global shift? It's not who you know but who knows you in today's hyper-connected marketplace. Understanding the role social media and social networking play in this new dynamic, is paramount to our future success as sales professionals, marketers, and corporations. Inside you will learn: • The new rules of engagement in sales and marketing • How anyone can become a global brand in their niche using social media • Strategies and tips on influencing online "Thought Leaders" • The top social media and networking tools for today and beyond • How to effectively implement and rollout social media in your organization

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Most helpful customer reviews
1 of 1 people found the following review helpful
This book offers clarity to the often confusing and fearful subject of social media. Sociable!: How Social Media Is Turning Sales and Marketing Upside-Down outlines the current social media tools and techniques available on the web that will allow you and your company to start engaging your target market proactively. Many thanks to Stephen Jagger (@sjagger) and Shane Gibson (@shanegibson) for providing the key to unlocking this powerful marketing tool.
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2 of 2 people found the following review helpful
Sociable! is a fantastic read for anyone be it a social media dabbler, such as myself, or a total newbie. Stephen Jagger and Shane Gibson lay out the rules very succinctly and I've noticed a difference in my online habits already as a result.

They've clearly outlined the new rules of marketing especially for a small business owner like me where my business is a very commoditized service. They show how the old methods are not drawing business in but actually turning it away and ultimately harming your business.

They speak plainly without any jargon making it an easy and enjoyable read. Great work Stephen and Shane!
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2 of 2 people found the following review helpful
Sociable! is one excellent resource in the growing sea of social media how-to-succeed books. Its pages are filled with tips on what to do and both authors' personal experiences on what NOT to do. Its thirteen chapters cover everything from the varying social media tools available to social etiquette and tips for tweeting.

Both Shane Gibson and Stephen Jagger are well-versed in the blogging world and love to share what they've learned along the way. There are so many ways to succeed and grow your business using online marketing tools and this book covers just about everything you need to know in order to flourish and enjoy both online and offline connecting. I highly recommend it as a handy resource for companies of all sizes.
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1 of 1 people found the following review helpful
Sociable! is a very useful guide for anyone considering diving into Social Media. Every organization, whether large or small, should read this book as a reference to help them establish a strong SM strategy before even getting near any of the SM tools. There seems to be a misguided belief towards SM in some organizations, that when an organization uses SM tools to push out their messages/content/products/services, they become part of the SM "in" crowd. Shane Gibson and Stephen Yagger advise organizations that this is not the case and improperly using SM tools without a strong strategy can be costly. They effectively picture the SM environment as one of relationship building; gaining trust from potiential clients by showing the human side of the organization.

The book is filled with tips and tricks, what to do and what not to do, how to integrate SM into your organization, as well as how to handle the many different SM personalities an organization can encounter.
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0 of 1 people found the following review helpful
Four reviews now exist on about this book, all of them rating the book at five stars, all of them published between February and August, 2010, and three of them from Vancouver, BC where the author seems to be based. I always wonder what's going on when a book has only a very few reviews, all of them five-star, coming soon after the book came out, with most of the reviews all come from the same city. I've been burned too many times by allowing myself to be guided into a purchase by reading the reviews on Amazon, then buying the book, as I did with this book.

It is always a good idea to check how many used copies are available for sale, and at what price. If the book is heavily discounted, perhaps there is an oversupply and/or buyers are not hanging on to the book.

It is also a good idea to read an excerpt or two from any book that one is going to buy. Here is brief one from page 97 of this book:

"22 Types of Updates You Can Post on Twitter" (I will only list the first several -- in fairness, please buy the book if you really need to see all of these):
1. Where you are physically located a given moment
2. A link to a picture of an event you are attending
3. A question about a business challenge
4. A question about a popular topic in the news
5. Share a link about your most recent blog entry
6. Share a tip on your area of expertise
7. Share a link to a breaking news story
8. Retween someone else's update that your followers would find useful
9. Answer someone else's question ...

OK .. you get the idea .. buy the book if you need to see tips 10-22 about what to tweet on Twitter. Basically, you write something, you have your friends write about it, and you create a buzz.... as seems to have happened with this reference book which, as the title of my review indicates, is a "resource" that "might" be dated and/or too basic for many readers.

Caveat emptor.
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