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Social Media 101: Tactics and Tips to Develop Your Business Online [Hardcover]

Chris Brogan

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Book Description

Feb. 22 2010
100 ways to tap into social media for a more profitable business

In Social Media 101, social media expert and blogger Chris Brogan presents the best practices for growing the value of your social media and social networking marketing efforts. Brogan has spent two years researching what the best businesses are doing with social media and how they're doing it. Now, he presents his findings in a single, comprehensive business guide to social media.

You'll learn how to cultivate profitable online relationships, develop your brand, and drive meaningful business. Brogan shows you how to build an effective blog or website for your business, monitor your online reputation and what people are saying about your business online, and create new content to share with your customers.

  • Presents specific strategies, tactics, and tips to improve your business through improved social media and online marketing
  • Looks at social media and the wider online universe from a strictly business perspective

If you aren't using the Internet and social media to market your business and stay in touch with your customers, you're already falling behind. The Social Media 100 gives you 100 effective, proven strategies you need to succeed.



Product Details


Product Description

Review

'...interested in social media...and want to establish ways it might work for you this is a good place to start .' (Financial Advisor, March 2011).

From the Back Cover

From the bestselling author of Trust Agents

Your competitors are using social media platforms like blogs, Twitter, and Facebook to reach their customers in order to grow their businesses and profits—are you?

With Social Media 101, you can quickly bring your business up to speed on the most effective social media marketing strategies. In this one-stop guide based on years of research, longtime blogger and bestselling author Chris Brogan compiles all the tactics and tools you need to get up and running with social media while avoiding the pitfalls. The short, powerful chapters can be read all together or as needed, and are packed with real-world examples of companies' and individuals' right steps and missteps.

"Chris offers clever insights and is always at the front of the learning curve."—Ferg Devins Chief Public Affairs Officer, Molson Coors Canada

"Everything you wanted to know about social media but were afraid to ask—from the guy who put the human touch back into social media."—Jennifer Cisney Kodak Chief Blogger and Social Media Manager


Inside This Book (Learn More)
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 3.8 out of 5 stars  28 reviews
36 of 37 people found the following review helpful
3.0 out of 5 stars More a blog than a book April 24 2010
By Robin - Published on Amazon.com
Format:Hardcover
Will books be replaced by blogs? Social Media 101 is a blog in book form. While there's some good information here, the book lacks narrative, mixes cliches with some worthwhile tools and serves up a lot of scattered information.

The longer I read Social Media 101, the more I wondered if author Chris Brogan had read a book lately and realized that what works in an interactive medium looks like a mess on the printed page. Readers of blogs find their minds wandering after 800 words. Book readers expect more than a bunch of ideas that flashed through someone's head. Moreover book buyers expect a product that provides more value than something free. Much of Social Media 101 reads like a stream of conscious conversation. Brogan starts with "Above all else people," gives us a few cliches and then moves on to "People like to be engaged." As he skips from topic to topic the book gets worse. A chapter entitled Velocity, Flexibility, Economy includes a blurb on Google's smart phone, Flexibility, a blub on various applications and Economy, descriptions of things like Skype which reduce the costs of many jobs. The fact that the author, publishers and editors all okay'd this (probably because the topic "Social Media" is such a draw) is pretty sad.

I know that everyone is dying to find out more about social media and what they can do with it. Unfortunately what readers' need is a thoughtful, well organized tool that will help them put together a strategy. This book of tips won't cut it. The author never bit the bullet and took the time to write a real book from the notes in his blog.
7 of 8 people found the following review helpful
4.0 out of 5 stars the best of your blog Feb. 19 2010
By Fernando Colosimo - Published on Amazon.com
Format:Hardcover|Verified Purchase
I am a fan of chris brogan blog. He knows a lot about social media. I am a top producer in south america and I am begining to build my personal brand using social media. This book has the best articles of chris`s blog with a lot how to for people like me who want to introduce in the social media arena but it is a little desorganized and I would expect a little more than I read in his blog. Anyway i recomend it because it will become the first book to read for everybody who want to introduce in the social media
4 of 4 people found the following review helpful
1.0 out of 5 stars Not a book, just a random grouping of thoughts July 25 2010
By Steve Walker - Published on Amazon.com
Format:Hardcover|Verified Purchase
This book was more of a random and disorderly jumble of thoughts than a well structured, well thought out book. I agree with the previous reviewer that said that it is more of a blog than a book. If this were it's only flaw, though, I might have forgiven it. The real problem I had was that there was just too little information of value and there was far too much extraneous information that a reader had to slog through to find those few nuggets of value. For instance, do I really want this writer telling me how to run a meeting? No. I bought this book to get the writer's perspectives on social media. Unfortunately, I got far too little of that perspective and far too much of everything else. I would recommend you avoid this book.
2 of 2 people found the following review helpful
3.0 out of 5 stars Book writing 101 May 11 2010
By T. Edmund - Published on Amazon.com
Format:Hardcover
Being on social media and all, this non-fiction piece is written slightly tangentially (almost as if the author had just pulled together dozens of their blogs!) and probably almost works better as a reference book - i.e. look up the chapter you are interested in and just read that.

While I did enjoy the book, and found some parts to be informing, I feel like Social Media 101 is not entirely user friendly. Being computer savy but not expert, I often found myself floundering when Brogan name dropped and didn't bother explaining anything that would be obvious to a social media user already.

All in all, this is more of an `interesting pointers' book rather than a well constructed thesis on the use of social media. The book could have perhaps been stronger if it had been related to specific business ideas other than just sales pitches. Not a huge burden to read but hardly a light bulb in the dark either.
1 of 1 people found the following review helpful
4.0 out of 5 stars A Positive Review! July 20 2011
By muchieh - Published on Amazon.com
Format:Hardcover
Overall, I think Chris Brogan's Social Media 101 is a great tool for people entering the realm of social media. The simple, easy-to read style of his book makes the daunting and seemingly endless possibilities of social media accessible, understandable, and achievable to those who are unaccustomed and inexperienced. Not to the mention, the small size of this book takes on the form of a trusty handbook. Unlike ordinary textbooks and how-to books, Brogan's book of information and strategies puts a face to those behind the computer screen. Social Media 101 is personable and the information provided derives from firsthand experience.

Rather than reading this book like a story, I've taken upon myself to read it as a reference book. While reading, I was simultaneously launching my blog(s) and refining my Twitter/tweeting skills. One chapter that has resonated with me is chapter 6: Social Media for Your Career. With endless networking sites, Brogan has quickly and quite simply drawn out the professional benefits of these sites. Whether one chooses to create an account on X social networking site for pleasure or for business, there will always be an audience and why not use it to your advantage--make your profile more than a page for people to get an inside scope of your life. Brogan tells readers to see these forums as a template for a resume. Since this chapter, I have changed my views on social media and have gained a new perspective and even respect for online platforms. This particular chapter has opened my eyes to the various opportunities and benefits of social websites. Reading Social Media 101 has inspired me to adjust my profiles to my professional and academic career while dedicating and reserving a portion for the purity of networking.
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