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Social Media 101: Tactics and Tips to Develop Your Business Online Hardcover – Feb 22 2010
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'...interested in social media...and want to establish ways it might work for you this is a good place to start .' (Financial Advisor, March 2011).
From the Back Cover
From the bestselling author of Trust Agents
Your competitors are using social media platforms like blogs, Twitter, and Facebook to reach their customers in order to grow their businesses and profits—are you?
With Social Media 101, you can quickly bring your business up to speed on the most effective social media marketing strategies. In this one-stop guide based on years of research, longtime blogger and bestselling author Chris Brogan compiles all the tactics and tools you need to get up and running with social media while avoiding the pitfalls. The short, powerful chapters can be read all together or as needed, and are packed with real-world examples of companies' and individuals' right steps and missteps.
"Chris offers clever insights and is always at the front of the learning curve."—Ferg Devins Chief Public Affairs Officer, Molson Coors Canada
"Everything you wanted to know about social media but were afraid to ask—from the guy who put the human touch back into social media."—Jennifer Cisney Kodak Chief Blogger and Social Media ManagerSee all Product Description
Inside This Book(Learn More)
Top Customer Reviews
In addition to the dated content, there is another major drawback to this book: it is a collection of disparate blog posts that have not been adequately revised to make sense in print book format.
I realized from reading reviews that this book was a collection of the authors blog posts, but I expected them to be appropriately revised. No such luck. Consider this example from page eight:
"... Here's a post by Dan Kennedy about hyper productive markets. Kennedy points out that knowing your rough sales target is one thing, but knowing the most productive and yielding part of the whole bunch is worth so much more.
Thread this together with Robert Middleton's post about the karate model for marketing."
What's annoying about this is that there is a footnote symbol after Kennedy and Middleton, presumably taking the place of hyperlinks to the respective posts.
You gotta be kidding me! The author expects me to type the URLs into a search engine to understand the full context of his remarks? And in the case of Kennedy, the URL is just to his website homepage, not to the specific blog post.
Getting back to the out-of-date content, anachronisms like the following abound: "MySpace is appropriate if you have a youth element to your project… This is not to be scoffed at given that the user base of MySpace still far and away dwarfs other services."
Buyer beware...this book is out-of-date and will probably annoy you, as it did me.
Most Helpful Customer Reviews on Amazon.com (beta)
The longer I read Social Media 101, the more I wondered if author Chris Brogan had read a book lately and realized that what works in an interactive medium looks like a mess on the printed page. Readers of blogs find their minds wandering after 800 words. Book readers expect more than a bunch of ideas that flashed through someone's head. Moreover book buyers expect a product that provides more value than something free. Much of Social Media 101 reads like a stream of conscious conversation. Brogan starts with "Above all else people," gives us a few cliches and then moves on to "People like to be engaged." As he skips from topic to topic the book gets worse. A chapter entitled Velocity, Flexibility, Economy includes a blurb on Google's smart phone, Flexibility, a blub on various applications and Economy, descriptions of things like Skype which reduce the costs of many jobs. The fact that the author, publishers and editors all okay'd this (probably because the topic "Social Media" is such a draw) is pretty sad.
I know that everyone is dying to find out more about social media and what they can do with it. Unfortunately what readers' need is a thoughtful, well organized tool that will help them put together a strategy. This book of tips won't cut it. The author never bit the bullet and took the time to write a real book from the notes in his blog.
On the plus side there are a few tidbits of information that are worthwhile - which are also available in multiple other better books on the subject. All in all a real disappointment.
If you are looking for how social media can help you market your business or build your brand you're much better off looking at:
The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition by David Meerman Scott (Paperback - Jan 12, 2010)
The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue by Shama Kabani and Chris Brogan (Paperback - Apr 6, 2010)
The Social Media Bible: Tactics, Tools, and Strategies for Business Success by Lon Safko (Paperback - Sep 28, 2010)
or just about any other book on this subject on Amazon.
While I did enjoy the book, and found some parts to be informing, I feel like Social Media 101 is not entirely user friendly. Being computer savy but not expert, I often found myself floundering when Brogan name dropped and didn't bother explaining anything that would be obvious to a social media user already.
All in all, this is more of an `interesting pointers' book rather than a well constructed thesis on the use of social media. The book could have perhaps been stronger if it had been related to specific business ideas other than just sales pitches. Not a huge burden to read but hardly a light bulb in the dark either.
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