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Social Media 101: Tactics and Tips to Develop Your Business Online Hardcover – Feb 22 2010

2 out of 5 stars 1 customer review

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Product Details

  • Hardcover: 352 pages
  • Publisher: Wiley (Feb. 22 2010)
  • Language: English
  • ISBN-10: 0470563419
  • ISBN-13: 978-0470563410
  • Product Dimensions: 13.5 x 2.8 x 18.5 cm
  • Shipping Weight: 259 g
  • Average Customer Review: 2.0 out of 5 stars 1 customer review
  • Amazon Bestsellers Rank: #499,839 in Books (See Top 100 in Books)
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Product Description


'...interested in social media...and want to establish ways it might work for you this is a good place to start .' (Financial Advisor, March 2011).

From the Back Cover

From the bestselling author of Trust Agents

Your competitors are using social media platforms like blogs, Twitter, and Facebook to reach their customers in order to grow their businesses and profits—are you?

With Social Media 101, you can quickly bring your business up to speed on the most effective social media marketing strategies. In this one-stop guide based on years of research, longtime blogger and bestselling author Chris Brogan compiles all the tactics and tools you need to get up and running with social media while avoiding the pitfalls. The short, powerful chapters can be read all together or as needed, and are packed with real-world examples of companies' and individuals' right steps and missteps.

"Chris offers clever insights and is always at the front of the learning curve."—Ferg Devins Chief Public Affairs Officer, Molson Coors Canada

"Everything you wanted to know about social media but were afraid to ask—from the guy who put the human touch back into social media."—Jennifer Cisney Kodak Chief Blogger and Social Media Manager

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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Top Customer Reviews

Format: Hardcover
I was disappointed by this book. It was published in 2010, which in the world of social media is a lifetime ago. I should have paid more attention to the publication date before I ordered.

In addition to the dated content, there is another major drawback to this book: it is a collection of disparate blog posts that have not been adequately revised to make sense in print book format.

I realized from reading reviews that this book was a collection of the authors blog posts, but I expected them to be appropriately revised. No such luck. Consider this example from page eight:

"... Here's a post by Dan Kennedy about hyper productive markets. Kennedy points out that knowing your rough sales target is one thing, but knowing the most productive and yielding part of the whole bunch is worth so much more.

Thread this together with Robert Middleton's post about the karate model for marketing."

What's annoying about this is that there is a footnote symbol after Kennedy and Middleton, presumably taking the place of hyperlinks to the respective posts.

You gotta be kidding me! The author expects me to type the URLs into a search engine to understand the full context of his remarks? And in the case of Kennedy, the URL is just to his website homepage, not to the specific blog post.

Getting back to the out-of-date content, anachronisms like the following abound: "MySpace is appropriate if you have a youth element to your project… This is not to be scoffed at given that the user base of MySpace still far and away dwarfs other services."

Um, a lot has changed since 2010. In fact, that statement must be from a VERY old blog post, since Facebook overtook MySpace in terms of users in 2008.

Buyer beware...this book is out-of-date and will probably annoy you, as it did me.
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: HASH(0x9f65a3d8) out of 5 stars 31 reviews
39 of 40 people found the following review helpful
HASH(0x9e627e1c) out of 5 stars More a blog than a book April 24 2010
By Robin - Published on Amazon.com
Format: Hardcover
Will books be replaced by blogs? Social Media 101 is a blog in book form. While there's some good information here, the book lacks narrative, mixes cliches with some worthwhile tools and serves up a lot of scattered information.

The longer I read Social Media 101, the more I wondered if author Chris Brogan had read a book lately and realized that what works in an interactive medium looks like a mess on the printed page. Readers of blogs find their minds wandering after 800 words. Book readers expect more than a bunch of ideas that flashed through someone's head. Moreover book buyers expect a product that provides more value than something free. Much of Social Media 101 reads like a stream of conscious conversation. Brogan starts with "Above all else people," gives us a few cliches and then moves on to "People like to be engaged." As he skips from topic to topic the book gets worse. A chapter entitled Velocity, Flexibility, Economy includes a blurb on Google's smart phone, Flexibility, a blub on various applications and Economy, descriptions of things like Skype which reduce the costs of many jobs. The fact that the author, publishers and editors all okay'd this (probably because the topic "Social Media" is such a draw) is pretty sad.

I know that everyone is dying to find out more about social media and what they can do with it. Unfortunately what readers' need is a thoughtful, well organized tool that will help them put together a strategy. This book of tips won't cut it. The author never bit the bullet and took the time to write a real book from the notes in his blog.
7 of 7 people found the following review helpful
HASH(0x9e627e70) out of 5 stars Not a book, just a random grouping of thoughts July 25 2010
By Steve Walker - Published on Amazon.com
Format: Hardcover Verified Purchase
This book was more of a random and disorderly jumble of thoughts than a well structured, well thought out book. I agree with the previous reviewer that said that it is more of a blog than a book. If this were it's only flaw, though, I might have forgiven it. The real problem I had was that there was just too little information of value and there was far too much extraneous information that a reader had to slog through to find those few nuggets of value. For instance, do I really want this writer telling me how to run a meeting? No. I bought this book to get the writer's perspectives on social media. Unfortunately, I got far too little of that perspective and far too much of everything else. I would recommend you avoid this book.
7 of 8 people found the following review helpful
HASH(0x9e40a168) out of 5 stars the best of your blog Feb. 19 2010
By Fernando Colosimo - Published on Amazon.com
Format: Hardcover Verified Purchase
I am a fan of chris brogan blog. He knows a lot about social media. I am a top producer in south america and I am begining to build my personal brand using social media. This book has the best articles of chris`s blog with a lot how to for people like me who want to introduce in the social media arena but it is a little desorganized and I would expect a little more than I read in his blog. Anyway i recomend it because it will become the first book to read for everybody who want to introduce in the social media
2 of 2 people found the following review helpful
HASH(0x9e40a060) out of 5 stars 1 Star at best Feb. 20 2011
By Deep in the Woods - Published on Amazon.com
Format: Hardcover
Thanks to the library I didn't pay for this read. Actually I didn't put much time into this read anyway. Usually I skim to see what I'm getting into and right away this starts looking like a blog - without any real focus. The thoughts ramble on from one subheading to the next with more of a ramble on attitude.

On the plus side there are a few tidbits of information that are worthwhile - which are also available in multiple other better books on the subject. All in all a real disappointment.

If you are looking for how social media can help you market your business or build your brand you're much better off looking at:

The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition by David Meerman Scott (Paperback - Jan 12, 2010)

The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue by Shama Kabani and Chris Brogan (Paperback - Apr 6, 2010)

The Social Media Bible: Tactics, Tools, and Strategies for Business Success by Lon Safko (Paperback - Sep 28, 2010)

or just about any other book on this subject on Amazon.
2 of 2 people found the following review helpful
HASH(0x9e40a6a8) out of 5 stars Book writing 101 May 11 2010
By T. Edmund - Published on Amazon.com
Format: Hardcover
Being on social media and all, this non-fiction piece is written slightly tangentially (almost as if the author had just pulled together dozens of their blogs!) and probably almost works better as a reference book - i.e. look up the chapter you are interested in and just read that.

While I did enjoy the book, and found some parts to be informing, I feel like Social Media 101 is not entirely user friendly. Being computer savy but not expert, I often found myself floundering when Brogan name dropped and didn't bother explaining anything that would be obvious to a social media user already.

All in all, this is more of an `interesting pointers' book rather than a well constructed thesis on the use of social media. The book could have perhaps been stronger if it had been related to specific business ideas other than just sales pitches. Not a huge burden to read but hardly a light bulb in the dark either.