Filled with the latest information on Facebook, LinkedIn, YouTube, and other key social-media sites, this all-purpose guide provides specific strategies and tactics that focus on building business. In addition to marketing and PR, this resource addresses recruiting, risk management, cost, and other key business issues. Marketing, sales, public relations, and customer-service professionals within any business will learn how to save time and develop a weekly checklist of social-media priorities, connect social-media sites together, attract the right job candidates, and help improve customer satisfaction and brand loyalty. Keeping a close eye on return-on-investment, this clever resource promises to help market-savvy businesses outpace their competition.
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About the Author
Susan Sweeney, CA, CSP, HoF, is an internet marketing expert, a consultant, and the author of eight internet marketing books, including 3G Marketing on the Internet and The e-Business Formula for Success. She lives in Waverley, Nova Scotia, and Fort Myers, Florida. Randall Craig, CFA, MBA, CMC, is the president of the consulting firm Pinetree Advisors, lectures at the Schulich School of Business at York University, and writes a weekly column on the Monster.com job boards. He is the author of numerous books, including Leaving the Mother Ship and Personal Balance Sheet: A Practical Career Planning Guide. He lives in Toronto, Ontario.
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4 of 4 people found the following review helpful
5.0 out of 5 stars
Great Business Book on Social Media
Jan 15 2011
By Patricia Pokorchak
- Published on Amazon.com
Format:Paperback
Social Media seems to be the prerogative of the Gen X/Yers BUT us boomers have a lot to gain from using Social Media effectively.
And here is finally a book written by someone who IS a boomer and understands the need for not wasting our time on SM that is not effective for us or our businesses.
I"m no newbie, having been involved with technology since the 70s and I've been using LinkedIn, Twitter and Facebook for a while already, but in each chapter in the book I found tips and pieces of advice to use. My copy now looks very dog-eared from all the pages I"ve read and want to refer back to.
Just a well written book that gives you the facts and steers away from pitfalls. I don't recommend a lot of books that I read, but this is one that I can do without any hesitation. If you're looking to dip your toes into Social Media or get more advanced and strategic about it, you can't go wrong. AND it's under 200 pages so not overwhelming either.
And here is finally a book written by someone who IS a boomer and understands the need for not wasting our time on SM that is not effective for us or our businesses.
I"m no newbie, having been involved with technology since the 70s and I've been using LinkedIn, Twitter and Facebook for a while already, but in each chapter in the book I found tips and pieces of advice to use. My copy now looks very dog-eared from all the pages I"ve read and want to refer back to.
Just a well written book that gives you the facts and steers away from pitfalls. I don't recommend a lot of books that I read, but this is one that I can do without any hesitation. If you're looking to dip your toes into Social Media or get more advanced and strategic about it, you can't go wrong. AND it's under 200 pages so not overwhelming either.
3 of 3 people found the following review helpful
5.0 out of 5 stars
"Social Media...Time" delivers 101+ Social Media Business Growth Builders & Time Savers!
Feb 24 2011
By Michael Sykes
- Published on Amazon.com
Format:Paperback
"Social Media...Time" is an easy-to-read guide,with companion Web site, on how to achieve your/our business objectives without wasting your/our time! It is concise,to-the-point and well contained within 200 detailed,filled pages! It can be expanded into more than 101 ways to leverage the latest features of Linkedin,Facebook,Twitter,YouTube and many other key social-media sites so that we can be more effective and avoid time-wasting mistakes!
In addition,"Social Media...Time" goes beyond the basics and offers many advanced topics including tactical ideas,management tools,ROI,ROE-Return On Effort & other measurement strategies & implementations,etc!
"Social Media...Time" by popular,Internet-tested business authors,etc. - Susan Sweeney & Randall Craig delivers the Social Media goods!...Time is $Money!...Time is of the Essence!...Don't waste your only non-recoverable resource of Time!
Get your "Social Media...Time" today and discover by your usage its truths for yourself!...$Michael.Social Media for Business: 101 Ways to Grow Your Business Without Wasting Your Time
In addition,"Social Media...Time" goes beyond the basics and offers many advanced topics including tactical ideas,management tools,ROI,ROE-Return On Effort & other measurement strategies & implementations,etc!
"Social Media...Time" by popular,Internet-tested business authors,etc. - Susan Sweeney & Randall Craig delivers the Social Media goods!...Time is $Money!...Time is of the Essence!...Don't waste your only non-recoverable resource of Time!
Get your "Social Media...Time" today and discover by your usage its truths for yourself!...$Michael.Social Media for Business: 101 Ways to Grow Your Business Without Wasting Your Time
›
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