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Social Media for Social Good: A How-to Guide for Nonprofits [Hardcover]

Heather Mansfield
5.0 out of 5 stars  See all reviews (1 customer review)
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Book Description

Aug. 17 2011

Spread your message instantly and easily—even on a shoestring budget

“In a world that seems to be overpopulated with social media experts, Heather is the real thing. Her passion and intuition have made her an invaluable resource to the nonprofit community.”
—Danielle Brigida, digital marketing manager, National Wildlife Federation

“For over 10 years Heather has been my primary reference point for all things pertaining to online community management and social networking for nonprofits. All of us here at TechSoup deeply respect, value, and recommend her work.”
—Susan Tenby, director, online community and social media, TechSoup.org

“Heather has been a real change maker for Safe Kids. Whenever we have a question about social media we always return to Heather’s blog Nonprofit Tech 2.0 for advice, and no doubt we will be regularly using her book too.”
—Line Storgaard-Conley, director of interactive services, Safe Kids USA/Safe Kids Worldwide

“Heather practices what she preaches: she is passionate about social media, and she is a friendly and generous member of the nonprofit community. When I want to know what my organization should be doing, I first turn to Heather’s blog and LinkedIn Group.”
—Erica Burman, director of communications, National Peace Corps Association

“We use something we’ve learned from Heather almost daily. Social media is a critical tool we use to help gain support for our military families and wounded warriors, and because they deserve our best efforts, this book will be within reach on all our desks.”
—Susan Miller, director of online communications, Operation Homefront

About the Book

“Web 3.0” is already here. Is your nonprofit ready? With Social Media for Social Good, it will be . . . even if you’re so behind that you’re not sure what “Web 3.0” means.

As a nonprofit, you’re most likely used to working at a disadvantage. Recent economic factors have required many organizations to slash budgets, implement staff cuts, and depend upon volunteers or already overworked nonprofit staff to manage their social media and mobile technology campaigns.

Luckily, the dedication of your staff and volunteers, when combined with the wisdom presented in this book, is all that your nonprofit needs to harness the power of social media. Give your team a wealth of Web wisdom to match its passion, and you’ll quickly discover that the playing field suddenly seems a whole lot more even and that social media success lies literally at your fingertips.

Enter Heather Mansfield. When it comes to nonprofit communications, she is the social media expert. Nonprofits and social media are her passions, and she loves to make them work together. That’s why communications staff at organizations like the National Wildlife Federation, the National Peace Corps Association, Safe Kids, TechSoup.org, and Operation Homefront, to name a few, are among her devoted fans. What Mansfield has taught them, you’ll learn in Social Media for Social Good—from basic best practices to advanced strategies that are guaranteed to keep your supporters engaged and growing in numbers. Learn how to:

  • Inspire fans, followers, and friends to transition from passive interest to active involvement in supporting your mission
  • Implement an integrated communications and fundraising strategy that maximizes the ROI of your nonprofit’s website and blog, e-newsletter, social networking communities, video and digital photography libraries, and mobile technology campaigns
  • Understand and navigate legal and privacy issues
  • Use social media and mobile technology to nurture current donors—and build your list of new donors
  • Track and report the effectiveness of your efforts

Imagine the kind of nonprofit communications and fundraising success your organization could achieve if only you had the resources. Social Media for Social Good gives you the tools to stop imagining—and start doing.


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Social Media for Social Good: A How-to Guide for Nonprofits + Mobile for Good: A How-To Fundraising Guide for Nonprofits
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Product Details


Product Description

About the Author

Heather Mansfield is the creator and principal blogger at Nonprofit Tech 2.0 (www.nonprofitorgsblog.org) and its many related resources about social media and mobile technology. She has more than 500,000 online followers, fans, and friends on Twitter, Facebook, LinkedIn, Flickr, YouTube, and Foursquare, and has presented more than 500 social media webinars and training to nonprofits worldwide.


Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index
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5.0 out of 5 stars Parfait Aug. 28 2013
Format:Kindle Edition|Verified Purchase
L'article correspondit à la description et était neuf + Livraison rapide. Je suis entièrement satisfait et j'ai aimé mon expérience d'achat sur Amazon.
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 4.8 out of 5 stars  24 reviews
10 of 10 people found the following review helpful
5.0 out of 5 stars Excellent. Provides good advice at strategic and tactial levels. Feb. 23 2012
By Amazon Customer - Published on Amazon.com
Format:Hardcover|Verified Purchase
This is one of the best, perhaps THE best, book on social media I've read. Heather Mansfield's advice on social media strategy is excellent. And she provides practical advice on how to do the things she recommends. While the book is targeted specifically to nonprofits, it's useful for people who are not in the nonprofit world. I consider this book a great investment.
8 of 8 people found the following review helpful
5.0 out of 5 stars Well Organized + Easy to use Immediately Oct. 7 2011
By jeanne allen - Published on Amazon.com
Format:Hardcover
I follow Heather's blog and find her ideas very useful. This book seems to bring together most of her ideas in a very tight and well organized book. It is easy to find an idea and put it to use. Many of these ideas are in her blog, but this is so much easier for those who are beginners or advanced beginners with social media. I recommended it to several folks who won't go looking through blogs for answers,but who would find a book easy. So many ideas, I get inspired and start writing down my own adaptations and how I can make these ideas work. I love the "Nonprofit Examples of Excellence" so I can go to those sites and see for myself how they use the ideas.
5 of 5 people found the following review helpful
5.0 out of 5 stars An excellent guide for businesses also. Sept. 14 2011
By Jason - Published on Amazon.com
Format:Hardcover
I used this step-by-step, how to guide to get my FOR PROFIT business a social media footprint. With little social media knowledge, I took my brand's web presence from zero to effective in 256 entertaining pages. Clear & concise, this book is a must have for any business looking to test the waters or fine tune their social media efforts. I even have my sales staff reading this in hopes that some of the info will make it's way to our customers. 5 stars...
4 of 4 people found the following review helpful
5.0 out of 5 stars Social Good is good. Dec 11 2011
By Bill G - Published on Amazon.com
Format:Hardcover|Verified Purchase
I found ths book to be VERY useful. As a small NGO I have no staff. This book fills me in as if I had a 3 or 4 person team. When I go out for help I feel like I know what I am talking about. Whether paid or volunteer help I get much better results. I bought a second copy as a gift for a friend who also has an NGO. He seems to like it even more than I do.
For me I call this just in time publishing, what I needed just when I needed it.
4 of 4 people found the following review helpful
5.0 out of 5 stars Better than expected Feb. 7 2013
By John E. Mathisen - Published on Amazon.com
Format:Hardcover|Verified Purchase
Excellent, to the point and full of practical information. I would recommend to anyone faced with social media for a nonprofit.
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