Social Media Marketing All-in-One For Dummies Paperback – Sep 21 2010
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From the Back Cover
Face Facebook, link up with LinkedIn, and tweet with Twitter using this all-in-one guide!
Marketing your business through social media isn't rocket science. Here's how to apply the marketing savvy you already have to the social media your prospects are using, helping you get and keep more customers, make more sales, and boost your bottom line.
Find the business side — explore the variety of social media options and research where your target audience hangs out
Collect your tools — discover ways to simplify posting in multiple locations and how to monitor activity
Establish your presence — start a blog or podcast to build a following
Follow and be followed — find the right people to follow on Twitter and get them to follow you
Fan out — showcase your company with a customized Facebook business page
Follow up — use analytics to assess the success of your social media campaign
Open the book and find:
Tips for finding your target market
Important legal considerations
Step-by-step guidance for setting up a campaign
Lots of helpful technology tools
Blogging and podcasting advice
How to make Twitter pay off for your business
Tools for analyzing your success in each medium
When to move forward and when to pull back
8 books in 1
The Social Media Mix
Blogs, Podcasts, and Vlogs
Other Social Media Marketing Sites
Measuring Results; Building On Your Success
About the Author
Jan Zimmerman provides Web marketing and site management services to customers of Watermelon Mountain Web Marketing. She also wrote Web Marketing For Dummies.
Doug Sahlin has written books on everything from Web site building to digital photography, among them Building Web Sites All-in-One For Dummies.
Inside This Book(Learn More)
Most Helpful Customer Reviews on Amazon.com (beta)
I always look forward to the latest installment of the such-and-such for dummies books, so I eagerly awaited my Amazon.com pre-order of Jan Zimmerman's and Doug Sahlin's Social Media Marketing (all-in-one) for Dummies. Even better it proclaimed it was eight books in one. The book is fantastic, even if it does suffer from the usual forest-vs-trees issue. It is much more a "trees" book with lots of details on each social media venue, but still a great book.
By "trees" I mean it gives you the details of each social media marketing venue: Facebook, Twitter, LinkedIn, Blogs, etc. For each, the authors do a nice job of overviewing the venue, and explaining the basic steps of how to create an account, what you can do with it, etc. It's a great survey of the entire Social Media Universe. Importantly, it is a critical, skeptical, ROI point of view vs. many of the simple cheerleading or laundry list books on Social Media out there. I really liked that.
By "forest," however, I mean the big picture / strategy of Social Media. The book DOES have information on building a Social Media Marketing plan and DOES have some useful case studies, but there is often just too much text and too many details. I teach Social Media Marketing (online and in San Francisco), and I have experienced that my students are just overwhelmed with the details. Less is often more, as they say, and this book could have used a re-write on the chapters on making a social media marketing plan. Missing in particular is a clear explanation of which social media venue fits which business need best.
That said, if you combine this detailed book, with some "higher level" marketing strategy... And, for example, you pre-think WHY you want to Twitter (Facebook, Youtube, MySpace, LinkedIn), and WHY your potential customers might care to listen / converse with you... You will have a dynamite combination. Don't be afraid to realize that perhaps you don't NEED Twitter - that Youtube is a BETTER fit for your company.
This book has earned its place on my reference shelf, for myself and my students in Social Media Marketing. For more on me, just click on my profile or Google Jason McDonald plus Social Media. I love comments and feedback, and I try to read as many new SEO, Social Media, AdWords books as I can.
Today's tech-savvy market demands constant contact from their PCs to the cell-phones. Social Media marketing is the new (necessary) marketing tool. Especially if you're a small business, website looking for traffic, or just have a neat dog walking service and want to make sure your neighbors know.
This book covers the A-Z from setting up simple facebook accounts to Search Engine Optimization (Making sure your site pops up first on Google). It has all the tips and tricks any startup needs, all told in the easy-to-follow "dummies" format.
Follow this book and with a little time and a little luck, your sites new traffic will pay for itself!
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