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Social Media Marketing For Dummies Paperback – Apr 3 2012

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Product Details

  • Paperback: 408 pages
  • Publisher: For Dummies; 2 edition (April 3 2012)
  • Language: English
  • ISBN-10: 111806514X
  • ISBN-13: 978-1118065143
  • Product Dimensions: 19 x 2.3 x 23.6 cm
  • Shipping Weight: 612 g
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: #327,314 in Books (See Top 100 in Books)
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Product Description

From the Back Cover

Marketing pros and entrepreneurs, here's what you need to know about social media marketing

Social networks are among the most valuable tools for marketers. This book offers advice from marketing pros who have worked for giant global corporations and small businesses. Discover how social media marketing boosts your marketing plan, builds your voice, and reaches your customers on large and small sites. Learn what key influencers can do for you, and more!

  • A part of the whole — discover where social media marketing fits into the marketing funnel

  • It's about influence — examine the role of social influencers and their contributions

  • Do your research — analyze your competitors' efforts and research your customers' online activities

  • Campaign trail — create a campaign roadmap that defines your objectives, lays out an action plan, and connects with other efforts

  • Find your voice — learn why your plan needs a voice and find people in your organization to be that voice

  • It's a new game — compare the wide variety of innovative marketing options on mainstream social platforms

  • Mobile magic — explore all the mobile options, such as RFID, custom apps and widgets, and mobile communities

  • Just in time — see what real-time marketing can do

Open the book and find:

  • Ways to do social media marketing with no budget

  • How to create Facebook, Twitter, and Google+ strategies

  • Benefits of tying good works to your brand

  • Characteristics your voice should have

  • Tips on using FourSquare®, YouTube®, and LinkedIn

  • Social media niches to explore

  • How to make your campaign work with your website

  • Ten top tools for social media marketing

Learn to:

  • Build and launch a campaign for a small or large business

  • Develop a social media voice that appeals to customers

  • Get your message out to large social networks and niche sites

  • Make the most of your company website and blog

About the Author

Shiv Singh (New York, NY) is one of the leading voices in social media marketing. He's currently the Head of Digital for PepsiCo. Prior to that position, he led the digital strategy for leading online advertising/marketing firm Razorfish.
Stephanie Diamond (New York, NY) is president of Digital Media Works, a firm that offers e-commerce and branding assistance to businesses. She is also author of Prezi For Dummies and Dragon NaturallySpeaking For Dummies.

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0 of 1 people found the following review helpful By Barbara on Dec 12 2012
Format: Paperback Verified Purchase
Ordered for a customer who wanted to learn about Social Media. Received within 10 days, before the ambition to learn disappeared.
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Most Helpful Customer Reviews on (beta) 20 reviews
16 of 17 people found the following review helpful
Everything you need to know about marketing yourself in social media May 10 2012
By Mark Soroka - Published on
Format: Paperback
For anyone who has read any of Shiv Singh or Stephanie Diamond's phenomenal books, you are in for a treat with "Social Media Marketing for Dummies." It clearly instructs beginners how to harness the power of social media to get their message out to their target audiences. But this book also includes a wealth of information that will benefit even the most experienced Internet marketers. You'll learn how to choose the right social media platforms for your message, how to create social media campaigns, how to find your voice, and much more. For those who are visual learners, you'll appreciate numerous screen shots of actual social media sites. I first read through the book to get a feel of the concepts that were presented. Now I'm going to carefully reread the book and think how I will apply these invaluable concepts to my own social media marketing. For another great book about Internet marketing, be sure to read Stephanie Diamond's "Web Marketing for Small Businesses." In the short time this book has been out, it's already a classic. Using both of these books, you'll be light years ahead of your competition.
10 of 11 people found the following review helpful
great book for newbies Aug. 2 2012
Format: Paperback
for those just starting out this is a great and well written book about social marketing and networking and getting your feet into the door and finding your path. this book will give you the outlets and reach you need to explore all possible avenues and thensome. alot of valuable information in here. very detailed.
3 of 3 people found the following review helpful
A perfect beginner start out Nov. 17 2012
By felicia - Published on
Format: Paperback Verified Purchase
Very eye opening especially if one is new to social media marketing. Filled with very good advice for beginners who wish to venture into this field of marketing
2 of 2 people found the following review helpful
Out of Date Sept. 20 2013
By John - Published on
Format: Paperback Verified Purchase
Was good a couple years ago, but this kind of book needs to be constantly updated to stay current. Still mentions myspace!
Out Dated Feb. 2 2014
By Susan Daniels - Published on
Format: Paperback Verified Purchase
Social Media is constantly updating and changing, so I should have suspected that helpful information would not come from a book. I was interested in basic concepts which I did find helpful, but the links and sample screen photos were all out of date. Very frustrating.