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Social Media Marketing For Dummies [Paperback]

Shiv Singh , Stephanie Diamond
5.0 out of 5 stars  See all reviews (1 customer review)
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Book Description

April 3 2012 For Dummies
Get the last word on the most up-to-date social media marketing techniques

If you're not tweeting, Facebooking, or blogging by now, your business is getting left behind. Social media marketing is a highly effective way to engage with your customers. It's an easy, inexpensive way to enlarge your audience, add customers, and build your business. This guide provides an indispensable resource for small businesses and start-ups looking for low-cost online marketing strategies, as well as for marketers in larger companies who want to be more involved with social media. Learn which social media sites best fit your business and how to take full advantage of them.

  • Explore the many aspects of social media, including reviewing sites, monitoring competitors, and fitting social into your current marketing plans
  • Launch a campaign, develop a voice, reach your audience on key and niche platforms, and embrace the influencers
  • Identify social media sites that appeal to your target audience and learn which social platform works best for which objectives
  • Learn to monitor results and assess your program's effectiveness

This straightforward guide is exactly what busy marketers and entrepreneurs need to help them get up and running!

Frequently Bought Together

Social Media Marketing For Dummies + Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks) + 500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Pinterest, Google+, Youtube, Instagram, Linkedi
Price For All Three: CDN$ 47.94

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Product Description

From the Back Cover

Marketing pros and entrepreneurs, here's what you need to know about social media marketing

Social networks are among the most valuable tools for marketers. This book offers advice from marketing pros who have worked for giant global corporations and small businesses. Discover how social media marketing boosts your marketing plan, builds your voice, and reaches your customers on large and small sites. Learn what key influencers can do for you, and more!

  • A part of the whole — discover where social media marketing fits into the marketing funnel

  • It's about influence — examine the role of social influencers and their contributions

  • Do your research — analyze your competitors' efforts and research your customers' online activities

  • Campaign trail — create a campaign roadmap that defines your objectives, lays out an action plan, and connects with other efforts

  • Find your voice — learn why your plan needs a voice and find people in your organization to be that voice

  • It's a new game — compare the wide variety of innovative marketing options on mainstream social platforms

  • Mobile magic — explore all the mobile options, such as RFID, custom apps and widgets, and mobile communities

  • Just in time — see what real-time marketing can do

Open the book and find:

  • Ways to do social media marketing with no budget

  • How to create Facebook, Twitter, and Google+ strategies

  • Benefits of tying good works to your brand

  • Characteristics your voice should have

  • Tips on using FourSquare®, YouTube®, and LinkedIn

  • Social media niches to explore

  • How to make your campaign work with your website

  • Ten top tools for social media marketing

Learn to:

  • Build and launch a campaign for a small or large business

  • Develop a social media voice that appeals to customers

  • Get your message out to large social networks and niche sites

  • Make the most of your company website and blog

About the Author

Shiv Singh is global head of digital for PepsiCo Beverages. Previously, he worked with Razorfish. Shiv has been published widely, and he has spoken at conferences such as South by Southwest Interactive, the Direct Marketing Association's Leader's Forum, OMMA Global, O'Reilly Graphing Social Patterns, the ARF Annual Summit, and the Social Ad Summit. He has also been quoted in the Wall Street Journal and by Reuters, Associated Press, Adweek, Ad Age, and several other noted publications discussing digital strategy and social influence marketing. Stephanie Diamond is a thought leader and management marketing professional with years of experience building profits in more than 75 different industries. She has worked with solopreneurs, small business owners, and multibillion dollar corporations. Stephanie's other books include Prezi For Dummies and Dragon Naturally Speaking For Dummies.

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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most helpful customer reviews
0 of 1 people found the following review helpful
5.0 out of 5 stars Received quickly! Dec 12 2012
By Barbara
Format:Paperback|Verified Purchase
Ordered for a customer who wanted to learn about Social Media. Received within 10 days, before the ambition to learn disappeared.
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Most Helpful Customer Reviews on (beta) 3.7 out of 5 stars  18 reviews
16 of 17 people found the following review helpful
5.0 out of 5 stars Everything you need to know about marketing yourself in social media May 10 2012
By Mark Soroka - Published on
For anyone who has read any of Shiv Singh or Stephanie Diamond's phenomenal books, you are in for a treat with "Social Media Marketing for Dummies." It clearly instructs beginners how to harness the power of social media to get their message out to their target audiences. But this book also includes a wealth of information that will benefit even the most experienced Internet marketers. You'll learn how to choose the right social media platforms for your message, how to create social media campaigns, how to find your voice, and much more. For those who are visual learners, you'll appreciate numerous screen shots of actual social media sites. I first read through the book to get a feel of the concepts that were presented. Now I'm going to carefully reread the book and think how I will apply these invaluable concepts to my own social media marketing. For another great book about Internet marketing, be sure to read Stephanie Diamond's "Web Marketing for Small Businesses." In the short time this book has been out, it's already a classic. Using both of these books, you'll be light years ahead of your competition.
10 of 11 people found the following review helpful
5.0 out of 5 stars great book for newbies Aug. 2 2012
By mistermaxxx08 - Published on
for those just starting out this is a great and well written book about social marketing and networking and getting your feet into the door and finding your path. this book will give you the outlets and reach you need to explore all possible avenues and thensome. alot of valuable information in here. very detailed.
3 of 3 people found the following review helpful
5.0 out of 5 stars A perfect beginner start out Nov. 17 2012
By felicia - Published on
Format:Paperback|Verified Purchase
Very eye opening especially if one is new to social media marketing. Filled with very good advice for beginners who wish to venture into this field of marketing
5.0 out of 5 stars Five Stars July 2 2014
By B. Carr - Published on
Exactly what I wanted. Quick delivery.
1.0 out of 5 stars Out Dated Feb. 2 2014
By Susan Daniels - Published on
Format:Paperback|Verified Purchase
Social Media is constantly updating and changing, so I should have suspected that helpful information would not come from a book. I was interested in basic concepts which I did find helpful, but the links and sample screen photos were all out of date. Very frustrating.
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