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Socialnomics: How Social Media Transforms the Way We Live and Do Business Hardcover – Aug 24 2009


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Product Details

  • Hardcover: 288 pages
  • Publisher: Wiley; 1 edition (Aug. 24 2009)
  • Language: English
  • ISBN-10: 0470477237
  • ISBN-13: 978-0470477236
  • Product Dimensions: 16 x 3.6 x 23 cm
  • Shipping Weight: 454 g
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Bestsellers Rank: #401,453 in Books (See Top 100 in Books)
  • See Complete Table of Contents

Product Description

Review

“A 2010 Finalist for the Berry-AMA Book Prize for the Best Book in Marketing”

--This text refers to the Paperback edition.

From the Inside Flap

Social Media.

Social media platforms like Facebook, YouTube, and Twitter are fundamentally changing the way businesses and consumers behave, connecting hundreds of millions of people to each other via instant communication. This is a massive socio-economic shift that is fundamentally changing the way consumers and companies communicate and interact with each other.

Welcome to the world of Socialnomics—where consumers and the societies they create online have a profound influence on our economy and the businesses that operate within it. Online word of mouth and the powerful influence of peer groups have already made many traditional marketing strategies obsolete. Today's best businesses and marketers are learning to profitably navigate this new landscape.

Brands can now be strengthened or destroyed by the use of social media. Advertising is less effective at influencing consumers than are the opinions of their peers, making direct-to-consumer marketing messages less valuable each day. But savvy companies are using online networking sites as massive focus groups and as an efficient means of communication with consumers. If social media isn't a part of your business strategy, you've already fallen behind the curve—and your competition.

In Socialnomics, Erik Qualman offers a fascinating look at the impact of social media on business to reveal what the future holds and how businesses can best take advantage of it. He explores how social media is changing the way businesses produce, market, and sell products; how it eliminates inefficient marketing tactics and middlemen; and how businesses are connecting directly with their customers through popular social media platforms.

Social media will continue to change the way businesses market products and how consumers and businesses interact with each other. If you're a marketer or business owner, the big question is whether you'll keep up with those changes. Socialnomics is an essential resource for anyone who wants to understand the implications of social media, and how to tap its power to increase sales, cut marketing costs, and communicate directly with consumers.


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Customer Reviews

4.2 out of 5 stars
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Most helpful customer reviews

Format: Hardcover
I read this book a few months ago, and thought it was a pretty interesting read. In the last month or so, I've started to really appreciate the power of a social media site such as Twitter, and I have to agree with much of Qualman's praise for the benefits of social media.

The book is about social media sites such as Facebook, Twitter, MySpace and to a lesser extent, Youtube, and how they are impacting the way we live and do business.

It's a pretty interesting book, and Qualman brings up some pretty solid points about the social and economic effects of social media sites. He uses a lot of hypothetical stories, which to me come off as lazy. I feel like if he'd dug a little bit, he could have come up with real accounts of interesting people who have benefited from sites like Youtube and Facebook. Instead, we get News Site A vs Blog Site B, home to Jane the Blogger. Surely Qualman could have found a similar example that actually happened, done a bit of research, a couple of interviews, and then recounted the story. Maybe he felt he could better illustrate his points with picture-perfect hypothetical examples, but to me it just seems lazy. Speaking of lazy, I'm not going to spend my time doing research to find a case that would have worked, and will move on.

Despite the nitpicking, there are a lot of insights to be had here. Qualman equates Social media to braggadocian behaviour, which he argues is a positive thing for society as it allows us to take collective stock of our lives and to monitor the social lives of our friends and colleagues more efficiently than we have in the past. He has another chapter on the Obama campaign, and how he used social media sites such as Facebook in order to build a grassroots campaign.
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1 of 1 people found the following review helpful By Ali on Nov. 1 2011
Format: Paperback
This is a very easy to read book with lots of examples used throughout about how social media works. It is great for anyone just starting to understand social media.
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Format: Paperback
If you are living social media then you already know most of what is in this book. It is nice that someone wrote it down for those that aren't living it. This is a good orientation for business people that only have a casual relationship with social media.
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