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Socialnomics: How Social Media Transforms the Way We Live and Do Business [Hardcover]

Erik Qualman
4.2 out of 5 stars  See all reviews (6 customer reviews)

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Book Description

Aug. 24 2009
A fascinating, research-based look at the impact of social media on businesses and consumers around the world, and what's in store for the future

Social Media. You've heard the term, even if you don't use the tools. But just how big has social media become? Social media has officially surpassed pornography as the top activity on the Internet. People would rather give up their e-mail than their social network. It is so powerful that it is causing a macro shift in the way we live and conduct business. Socialnomics charts this shift from the forefront.

Brands can now be strengthened or destroyed by the use of social media. Online networking sites are being used as giant, free focus groups. Advertising is less effective at influencing consumers than the opinions of their peers. If you aren't using social media in your business strategy, you are already behind your competition.

  • Explores how the concept of "Socialnomics" is changing the way businesses produce, market, and sell, eliminating inefficient marketing and middlemen, and making products easier and cheaper for consumers to obtain
  • Learn how successful businesses are connecting with consumers like never before via Twitter, Facebook, YouTube, and other social media sites
  • A must-read for anyone wanting to learn about, and harness the power of social media, rather than be squashed by it
  • Author Erik Qualman is a former online marketer for several Top 100 brands and the current Global Vice President of Online Marketing for the world's largest private education firm

Socialnomics is an essential book for anyone who wants to understand the implications of social media, and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly.



Product Details


Product Description

Review

“A 2010 Finalist for the Berry-AMA Book Prize for the Best Book in Marketing”

--This text refers to the Paperback edition.

From the Inside Flap

Social Media.

Social media platforms like Facebook, YouTube, and Twitter are fundamentally changing the way businesses and consumers behave, connecting hundreds of millions of people to each other via instant communication. This is a massive socio-economic shift that is fundamentally changing the way consumers and companies communicate and interact with each other.

Welcome to the world of Socialnomics—where consumers and the societies they create online have a profound influence on our economy and the businesses that operate within it. Online word of mouth and the powerful influence of peer groups have already made many traditional marketing strategies obsolete. Today's best businesses and marketers are learning to profitably navigate this new landscape.

Brands can now be strengthened or destroyed by the use of social media. Advertising is less effective at influencing consumers than are the opinions of their peers, making direct-to-consumer marketing messages less valuable each day. But savvy companies are using online networking sites as massive focus groups and as an efficient means of communication with consumers. If social media isn't a part of your business strategy, you've already fallen behind the curve—and your competition.

In Socialnomics, Erik Qualman offers a fascinating look at the impact of social media on business to reveal what the future holds and how businesses can best take advantage of it. He explores how social media is changing the way businesses produce, market, and sell products; how it eliminates inefficient marketing tactics and middlemen; and how businesses are connecting directly with their customers through popular social media platforms.

Social media will continue to change the way businesses market products and how consumers and businesses interact with each other. If you're a marketer or business owner, the big question is whether you'll keep up with those changes. Socialnomics is an essential resource for anyone who wants to understand the implications of social media, and how to tap its power to increase sales, cut marketing costs, and communicate directly with consumers.


Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index
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Customer Reviews

4.2 out of 5 stars
4.2 out of 5 stars
Most helpful customer reviews
1 of 1 people found the following review helpful
4.0 out of 5 stars Socialnomics Review Nov. 1 2011
By Ali
Format:Paperback
This is a very easy to read book with lots of examples used throughout about how social media works. It is great for anyone just starting to understand social media.
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By Charles Dimov TOP 500 REVIEWER
Format:Kindle Edition
We all know its here, and we all use it to varying degrees. Erik Qualman takes the reader through a journey of clarifying why and how Social Media is more impactful than most of us think. From the winning Social Media strategies of the Obama campaign, to the basics of understanding how companies now recruit and do background checks on line, Qualman paints a realistic picture of how it affects your life, and your business.

Qualman provides a very readable, and insightful book. Socialnomics lays out the extreme importance to business folk that you cannot let your eye off the Social ball, individual careerists that you have to watch what you put out there, and to the next generation Y and Z. For the younger generations, we need to ensure they understand that their words, photos, thoughts and works on the Social Media front - will be out there for all to see forever.

Solid concepts. Easy read.
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5.0 out of 5 stars Become more aware of the power of social media May 5 2011
By Canadianladybug TOP 50 REVIEWER
Format:Paperback
I was first introduced to this title when I started my course Introduction to Social Media which is part of the Social Media certificate at a college in town. It was a recommended reading for the course and I thought it would be a wonderful opportunity to review it. So I took upon me to contact the author and ask if I could review his book. He immediately agreed and proceed to contact his publisher so I can received a copy of the book. It took a while to receive my book but eventually I did. For some reasons, there was delivery issues. Weird. But it happens... But I got the book and I read it avidly the past few weeks.

I have discovered more about the power of social media while reading this book. Social media is here to stay. Plain and simple. We need to learn to live with it and be willing to expand our experience with it. More than three years ago, I didn't know anything about the world of social media. Then I got introduced to blogging, facebooking, twittering and so on... This year, I have expanded my knowledge with delicious, linkedIn and many more venues in the social media world. I suspect that I will continue to learn about it as this are of marketing is continuing to grow by leaps and bounds.

I have already applied some information that I have gleaned in this book already. For example, in chapter seven, the author strongly suggest that you applied the You Follow, I Follow rule on twitter. I was wondering how this could change my twitter account - @canadianladybug. So in the past two weeks, I am more dedicated in applying this formula and guess what... my followers are climbing slowly and steadily since then. Interesting isn't it?
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