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Socialnomics: How Social Media Transforms the Way We Live and Do Business Paperback – Oct 26 2010


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Product Details

  • Paperback: 320 pages
  • Publisher: Wiley; revised and updated ed. edition (Oct. 26 2010)
  • Language: English
  • ISBN-10: 0470638842
  • ISBN-13: 978-0470638842
  • Product Dimensions: 2.1 x 15.2 x 22.9 cm
  • Shipping Weight: 399 g
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Bestsellers Rank: #142,283 in Books (See Top 100 in Books)
  • See Complete Table of Contents


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1 of 1 people found the following review helpful By Ali on Nov. 1 2011
Format: Paperback
This is a very easy to read book with lots of examples used throughout about how social media works. It is great for anyone just starting to understand social media.
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Format: Kindle Edition
We all know its here, and we all use it to varying degrees. Erik Qualman takes the reader through a journey of clarifying why and how Social Media is more impactful than most of us think. From the winning Social Media strategies of the Obama campaign, to the basics of understanding how companies now recruit and do background checks on line, Qualman paints a realistic picture of how it affects your life, and your business.

Qualman provides a very readable, and insightful book. Socialnomics lays out the extreme importance to business folk that you cannot let your eye off the Social ball, individual careerists that you have to watch what you put out there, and to the next generation Y and Z. For the younger generations, we need to ensure they understand that their words, photos, thoughts and works on the Social Media front - will be out there for all to see forever.

Solid concepts. Easy read.
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Format: Paperback
I was first introduced to this title when I started my course Introduction to Social Media which is part of the Social Media certificate at a college in town. It was a recommended reading for the course and I thought it would be a wonderful opportunity to review it. So I took upon me to contact the author and ask if I could review his book. He immediately agreed and proceed to contact his publisher so I can received a copy of the book. It took a while to receive my book but eventually I did. For some reasons, there was delivery issues. Weird. But it happens... But I got the book and I read it avidly the past few weeks.

I have discovered more about the power of social media while reading this book. Social media is here to stay. Plain and simple. We need to learn to live with it and be willing to expand our experience with it. More than three years ago, I didn't know anything about the world of social media. Then I got introduced to blogging, facebooking, twittering and so on... This year, I have expanded my knowledge with delicious, linkedIn and many more venues in the social media world. I suspect that I will continue to learn about it as this are of marketing is continuing to grow by leaps and bounds.

I have already applied some information that I have gleaned in this book already. For example, in chapter seven, the author strongly suggest that you applied the You Follow, I Follow rule on twitter. I was wondering how this could change my twitter account - @canadianladybug. So in the past two weeks, I am more dedicated in applying this formula and guess what... my followers are climbing slowly and steadily since then. Interesting isn't it?
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