Auto boutiques-francophones Simple and secure cloud storage SmartSaver Kitchen Kindle Music Deals Store SGG Countdown to Cyber Monday in Lawn & Garden
Socialnomics and over one million other books are available for Amazon Kindle. Learn more
Buy Used
CDN$ 0.01
+ CDN$ 6.49 shipping
Used: Good | Details
Condition: Used: Good
Comment: Moderate wear on cover and edges. Minimal highlighting and/or other markings can be present. May be ex-library copy and may not include CD, Accessories and/or Dust Cover. Good readable copy.
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 2 images

Socialnomics: How Social Media Transforms the Way We Live and Do Business Paperback – Oct 26 2010

8 customer reviews

See all 7 formats and editions Hide other formats and editions
Amazon Price
New from Used from
Kindle Edition
"Please retry"
Paperback, Oct 26 2010
CDN$ 24.87 CDN$ 0.01

There is a newer edition of this item:

Cyber Monday Deals Week in Books

No Kindle device required. Download one of the Free Kindle apps to start reading Kindle books on your smartphone, tablet, and computer.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your e-mail address or mobile phone number.

Product Details

  • Paperback: 320 pages
  • Publisher: Wiley; Revised and Updated Edition edition (Oct. 26 2010)
  • Language: English
  • ISBN-10: 0470638842
  • ISBN-13: 978-0470638842
  • Product Dimensions: 15.3 x 2.2 x 22.7 cm
  • Shipping Weight: 399 g
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (8 customer reviews)
  • Amazon Bestsellers Rank: #307,227 in Books (See Top 100 in Books)
  •  Would you like to update product info, give feedback on images, or tell us about a lower price?

  • See Complete Table of Contents

Product Description


“A 2010 Finalist for the Berry-AMA Book Prize for the Best Book in Marketing”

--This text refers to an alternate Paperback edition.

From the Inside Flap

Social Media.

Social media platforms like Facebook, YouTube, and Twitter are fundamentally changing the way businesses and consumers behave, connecting hundreds of millions of people to each other via instant communication. This is a massive socio-economic shift that is fundamentally changing the way consumers and companies communicate and interact with each other.

Welcome to the world of Socialnomics—where consumers and the societies they create online have a profound influence on our economy and the businesses that operate within it. Online word of mouth and the powerful influence of peer groups have already made many traditional marketing strategies obsolete. Today's best businesses and marketers are learning to profitably navigate this new landscape.

Brands can now be strengthened or destroyed by the use of social media. Advertising is less effective at influencing consumers than are the opinions of their peers, making direct-to-consumer marketing messages less valuable each day. But savvy companies are using online networking sites as massive focus groups and as an efficient means of communication with consumers. If social media isn't a part of your business strategy, you've already fallen behind the curve—and your competition.

In Socialnomics, Erik Qualman offers a fascinating look at the impact of social media on business to reveal what the future holds and how businesses can best take advantage of it. He explores how social media is changing the way businesses produce, market, and sell products; how it eliminates inefficient marketing tactics and middlemen; and how businesses are connecting directly with their customers through popular social media platforms.

Social media will continue to change the way businesses market products and how consumers and businesses interact with each other. If you're a marketer or business owner, the big question is whether you'll keep up with those changes. Socialnomics is an essential resource for anyone who wants to understand the implications of social media, and how to tap its power to increase sales, cut marketing costs, and communicate directly with consumers.

--This text refers to an out of print or unavailable edition of this title.

See all Product Description

Inside This Book

(Learn More)
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Search inside this book:

Customer Reviews

4.1 out of 5 stars
Share your thoughts with other customers

Most helpful customer reviews

Format: Paperback
I was first introduced to this title when I started my course Introduction to Social Media which is part of the Social Media certificate at a college in town. It was a recommended reading for the course and I thought it would be a wonderful opportunity to review it. So I took upon me to contact the author and ask if I could review his book. He immediately agreed and proceed to contact his publisher so I can received a copy of the book. It took a while to receive my book but eventually I did. For some reasons, there was delivery issues. Weird. But it happens... But I got the book and I read it avidly the past few weeks.

I have discovered more about the power of social media while reading this book. Social media is here to stay. Plain and simple. We need to learn to live with it and be willing to expand our experience with it. More than three years ago, I didn't know anything about the world of social media. Then I got introduced to blogging, facebooking, twittering and so on... This year, I have expanded my knowledge with delicious, linkedIn and many more venues in the social media world. I suspect that I will continue to learn about it as this are of marketing is continuing to grow by leaps and bounds.

I have already applied some information that I have gleaned in this book already. For example, in chapter seven, the author strongly suggest that you applied the You Follow, I Follow rule on twitter. I was wondering how this could change my twitter account - @canadianladybug. So in the past two weeks, I am more dedicated in applying this formula and guess what... my followers are climbing slowly and steadily since then. Interesting isn't it?
Read more ›
Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again.
Report abuse
Format: Hardcover
I read this book a few months ago, and thought it was a pretty interesting read. In the last month or so, I've started to really appreciate the power of a social media site such as Twitter, and I have to agree with much of Qualman's praise for the benefits of social media.

The book is about social media sites such as Facebook, Twitter, MySpace and to a lesser extent, Youtube, and how they are impacting the way we live and do business.

It's a pretty interesting book, and Qualman brings up some pretty solid points about the social and economic effects of social media sites. He uses a lot of hypothetical stories, which to me come off as lazy. I feel like if he'd dug a little bit, he could have come up with real accounts of interesting people who have benefited from sites like Youtube and Facebook. Instead, we get News Site A vs Blog Site B, home to Jane the Blogger. Surely Qualman could have found a similar example that actually happened, done a bit of research, a couple of interviews, and then recounted the story. Maybe he felt he could better illustrate his points with picture-perfect hypothetical examples, but to me it just seems lazy. Speaking of lazy, I'm not going to spend my time doing research to find a case that would have worked, and will move on.

Despite the nitpicking, there are a lot of insights to be had here. Qualman equates Social media to braggadocian behaviour, which he argues is a positive thing for society as it allows us to take collective stock of our lives and to monitor the social lives of our friends and colleagues more efficiently than we have in the past. He has another chapter on the Obama campaign, and how he used social media sites such as Facebook in order to build a grassroots campaign.
Read more ›
Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again.
Report abuse
Format: Kindle Edition
We all know its here, and we all use it to varying degrees. Erik Qualman takes the reader through a journey of clarifying why and how Social Media is more impactful than most of us think. From the winning Social Media strategies of the Obama campaign, to the basics of understanding how companies now recruit and do background checks on line, Qualman paints a realistic picture of how it affects your life, and your business.

Qualman provides a very readable, and insightful book. Socialnomics lays out the extreme importance to business folk that you cannot let your eye off the Social ball, individual careerists that you have to watch what you put out there, and to the next generation Y and Z. For the younger generations, we need to ensure they understand that their words, photos, thoughts and works on the Social Media front - will be out there for all to see forever.

Solid concepts. Easy read.
Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again.
Report abuse
1 of 1 people found the following review helpful By Ali on Nov. 1 2011
Format: Paperback
This is a very easy to read book with lots of examples used throughout about how social media works. It is great for anyone just starting to understand social media.
Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again.
Report abuse