.Drawing on television, film, and country music, Reed creates a typology of white southerners that includes the hero, the villain, the fool, and the victim. In doing so, he provides a strong argument for the roles of the media, labeling theory, and intergroup relations in the creation and maintenance of stereotypes . . . Reed's book is highly readable and entertaining, but with sociological substance as well..--Choice
About the Author
John Shelton Reed is founding coeditor of the journal Southern Cultures and William Rand Kenan Jr. Professor Emeritus of Sociology at the University of North Carolina, Chapel Hill.