Souvenir Of Canada [Paperback]

Growing up in Canada, you take certain things for granted. For instance, most Canadians probably never think twice about the fact that Captain Crunch cereal becomes, with the flip of a box, "Capitaine Crounche." But Generation X author Douglas Coupland has thought twice about this--maybe more. It's this knack for illuminating contemporary life with such quirky perceptions that makes reading him such a treat. Souvenir of Canada, Coupland's image-thronged tribute to all things Canadian, is alphabetically divided into brief sections on everything from important issues like Native people's reserves and Canada's relationship with the U.S. (the White House desk "may well even have an ABSORB CANADA button") to such cultural ephemera as French-language cereal boxes. "Capitaine Crounche," he writes, "is so bizarre and cool looking... you just have to accept the fact that Canada is, in some obtusely Star Trek manner, a parallel-universe country." Coupland is as much at home calling on the big picture of history to make his point as he is referencing old sci-fi TV shows. In a piece about the Group of Seven landscape painters, he evokes the vastness of the country thus: "[I]n my head I was racing across Canada at a thousand kilometers a second: over the mountains that made the pioneers despair, across the prairies that will remain flat until our sun goes supernova...." And the author's wry wit is in evidence when, conjecturing how the short-necked beer bottle known as "the stubbie" became the industry standard, he writes: "Lord Fruity the beer magnate most likely went to school with Lord Eggy the glass heir, and he owed Lord Eggy a fortune in bridge debts, so to pay off the debts he had to use Lord Eggy's bottles. That's how Canada was run back then."

It's Coupland's free-ranging references and metaphors that, in the end, make Souvenir of Canada such a delightful read. It's by no means comprehensive--the blinkered view from his west Vancouver ivory tower fails to take in, say, Celine Dion, Bob and Doug McKenzie, or Trudeaumania. Instead we get his thoughts on poutine. Nevertheless, this is a coffee-table book in the best sense of the word. Fast, attractive, and insightful, it holds up a funhouse mirror in which warning labels on cigarette packages, the maple leaf, and Captaine Crounche take on a whole new "parallel universe" kind of cool. --Shawn Conner

“Every Canadian should own this book. It’s amusing, thought-provoking and it’ll sure make you proud, in your own strange way, to be Canadian.” -- The Globe and Mail

“Go on, take a good look at this book. Take a good look at what it means to be us.” -- The National Post

Full of surprises and insights, Souvenir of Canada presents us as we have never seen ourselves before in an irresistible flow of text and image.

Douglas Coupland offers new ways of seeing and experiencing Canada -- looking at how it feels to be a Canadian right now and speculating what it might feel like to be a Canadian in the future. From our collective memories, he locates objects like stubbie beer bottles and ookpiks, Kraft dinner and maple walnut ice cream. And with the same unique sensibility, he considers the FLQ crisis, our relationship with the United States, medicare and the landscape itself.

In the section humbly titled "Cheese," he writes: "When you assemble them together, foods that feel intuitively Canadian look more like camping trip provisions than actual groceries...Canada is a cold and northern country...from a biological standpoint, it is imperative that Canadians stockpile concentrated forms of sugars, carbohydrates, fats and salt."

The 50 personal categories of the 30,000-word text are arranged alphabetically and matched with 100 illustrations (50 in colour) -- new luscious photos taken by Coupland himself, images of Canadian ephemera and icons, historical photos and pictures from other quite startling sources.

Douglas Coupland was born on a Canadian NATO base in Germany and raised in Vancouver, where he still resides. Among his best-selling novels are Generation X, Shampoo Planet, Polaroids from the Dead, Microserfs, Miss Wyoming, Hey Nostradamus! and Eleanor Rigby, altogether in print in some 40 countries. Coupland also exhibits his sculpture in galleries around the world, indulging in design experiments that include everything from launching collections of furniture to futurological consulting for Stephen Spielberg.