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Specialty Shop Retailing: Everything You Need to Know to Run Your Own Store Hardcover – Jun 4 2007

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Specialty Shop Retailing: Everything You Need to Know to Run Your Own Store + Retail Business Kit For Dummies + The Everything Guide to Starting and Running a Retail Store: All you need to get started and succeed in your own retail adventure
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Product Details

  • Hardcover: 432 pages
  • Publisher: Wiley; 3 edition (June 4 2007)
  • Language: English
  • ISBN-10: 0470107413
  • ISBN-13: 978-0470107416
  • Product Dimensions: 15.9 x 3.5 x 22.8 cm
  • Shipping Weight: 658 g
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: #172,302 in Books (See Top 100 in Books)
  • See Complete Table of Contents

Product Description

From the Inside Flap

When Carol Schroeder and her husband opened Orange Tree Importsover thirty years ago, they had no retail background. They taughtthemselves everything they needed to know—merchandise display,record keeping, inventory management, and the myriad other skillsthat make up a storeowner's craft. In Specialty Shop Retailing,Schroeder shares her experience and wisdom so that you too can growyour business into an award-winning success. This new Third Editionupdates the classic guide with additional strategies for competingagainst big box retailers, taking advantage of the Internet, andimproving profitability—and includes a new feature: over twodozen easy-to-download forms that can be customized for yourstore's use.

Specialty Shop Retailing is a comprehensive guide that coversevery aspect of opening and operating a retail store, from choosinga location and designing window displays to niche marketing,promotion, and customer service. Schroeder's tutorials on visualmerchandising, store design, and advertising are supplemented withnumerous photographs, sample ads, and witty cartoons. This bookincludes an extensive glossary of retail terms and a bibliographyof additional resources for help on special topics such as writinga business plan and managing employees. More practical and usefulthan ever, it also features new coverage of important topics likee-mail marketing, surviving competition from Wal-Mart, and smartways to increase sales and boost profits.

Like any wise businessperson, Schroeder doesn't rely entirely onher own experience. From interviews with dozens of the mostsuccessful specialty retailers in the United States and Europe, sheculls practical solutions to some of the field's most dauntingchallenges. She addresses major strategic issues, such as the prosand cons of buying into a franchise, negotiating a lease, anddiversifying the product mix. These solutions are built onstraightforward, simple techniques that can be used in any storesetting.

Whether you're a seasoned retailer with many years' experienceor a novice just beginning to plan a store, Specialty ShopRetailing, Third Edition will inform and guide you with up-to-dateinformation, practical advice based on the author's experiences,and simple strategies for finding and maintaining success.

From the Back Cover

New tools and innovative ideas for retail success

"This book should be required reading for anybody consideringopening a retail store. It helped me formulate my idea and becamemy retail bible for my first years in business. As I read it, Ibegan to highlight sections that I felt were most relevant,however, that meant highlighting almost every page—and nowthat somewhat raggedy book is a luminous green on nearly everypage."
Mark Holmes, Baba's House, gifts & homedécor, North Vancouver, BC

"There are so many things to think about when going intobusiness. Schroeder has covered them all in Specialty ShopRetailing. It is truly a must-read for anyone consideringopening a shop!"
Dana Barrer, Glass Shoppe Imports, Des Moines,Iowa

"An extremely detailed book for anyone interested in opening aretail business. This book follows every step from the verybeginning stages through opening and any situation you could comeup with after that."
Angela Waldriff, Ashlee's Place Inc., Medina, NewYork

"It doesn't matter if you're just getting started or have beenin the specialty store business for years, Schroeder's intelligentadvice is invaluable to anyone in the specialty store retailbusiness. She has been there and done it . . . successfully! Thebest part is she knows how to tell the rest of us the secrets toher success in a friendly, understandable way with lots of usableideas."
Teresa Jesse, The Emporium, Mosinee, Wisconsin

"Reading Specialty Shop Retailing is like hanging outwith a friend while she shares her insights on how to operate asmall business."
Dance Retailer News

"Everything you wanted to know about specialty retailing you canlearn right here . . . A must-read for all prospective owners andall key employees. Add your own creativity and fun, and you havethe formula for success!"
Joan F. Gillman, University of Wisconsin School ofBusiness, Madison, Wisconsin

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Most helpful customer reviews

Format: Hardcover Verified Purchase
I thoroughly enjoyed reading this book. I'm about to start my own specialty retail store and this book was very useful for me to understand what needs to be done to be successful at it. It's a treasure box of useful tips to differentiate yourselves from the competition and meet client needs. I highly recommend it, to new retailers and seasoned retailers wishing to reflect on how to improve their ways of doing things.
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: 11 reviews
15 of 15 people found the following review helpful
Super Information and She Will Sit Down with You in Her Store March 16 2012
By carol benjamin - Published on Amazon.com
Format: Hardcover Verified Purchase
I am in the process of opening my own specialty retail shop and purchased the book because of its comprehensive information in how to set up a shop, the timelines, and the valuable advice only someone who has been in business successfully for over 35 years can give. I am also working with SCORE (retired business people who volunteer to help start-ups) and when my advisor looked at the book, he stated that really he didn't know what more advice he could give that I couldn't get from it. I am and will continue to use the book as my retail "bible" but wanted to state that when Carol "Orange" says in the book that she is happy to help with questions or to sit down with her at her store when in Madison, she MEANS it. She has helped me with questions via e-mail, a phone conversation, and when I had the opportunity to be in Madison and stop at Orange Tree Imports. She took almost an hour out of her busy day to discuss my plan, offer advice (really insightful advice) and be upfront with her opinion. She even sent me a lead on a company whose product line would fit my shop. I highly recommend you buy this book and stop at her store if you get the chance. If I could give more than 5 stars I would.
5 of 5 people found the following review helpful
Thorough How-To April 11 2012
By Luna Lindsey - Published on Amazon.com
Format: Hardcover
My parents ran a retail shop when I was a teen. As an adult, I wanted to start an online retail business, and potentially a brick and mortar, but I wanted something to fill the gaps of my knowledge.

This book is very practical. It covers all aspects of starting a retail business. Highly recommended if you are considering starting a retail store of any kind.
11 of 16 people found the following review helpful
A Must Read!! July 24 2007
By Eric Behnke - Published on Amazon.com
Format: Hardcover
If you have just opened a retail store, are getting ready to open, have begun planning your opening, have a retail store idea in mind, or have ever thought about any kind of retail adventure...this book is a MUST read! Carol Schroeder is an experienced and successful retail owner and she doesn't hesitate to share her knowledge in this book. I will keep this book by my side as I continue to plan my grand opening and beyond.
3 of 4 people found the following review helpful
Excellent! Feb. 7 2010
By Beth - Published on Amazon.com
Format: Hardcover Verified Purchase
Most comprehensive book of it's kind on the market! I don't think there is a topic she does not cover. Some are covered a bit too lightly as I am not sure there was anymore room left in the book. As I am in the process of opening my own retail store, I keep going back to this fabulous book again and again.
1 of 1 people found the following review helpful
LOVE it!! Feb. 7 2013
By Robin M Thomas - Published on Amazon.com
Format: Hardcover Verified Purchase
This book is awesome. Very helpful and covers literally almost every aspect of opening a retail business and it's an easy friendly read as well. Worth the money.