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Specialty Shop Retailing: Everything You Need to Know to Run Your Own Store Hardcover – Jun 4 2007


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Specialty Shop Retailing: Everything You Need to Know to Run Your Own Store + Retail Business Kit For Dummies + The Everything Guide to Starting and Running a Retail Store: All you need to get started and succeed in your own retail adventure
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Product Details

  • Hardcover: 432 pages
  • Publisher: Wiley; 3 edition (June 4 2007)
  • Language: English
  • ISBN-10: 0470107413
  • ISBN-13: 978-0470107416
  • Product Dimensions: 15.9 x 3.5 x 22.8 cm
  • Shipping Weight: 658 g
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: #97,337 in Books (See Top 100 in Books)
  • See Complete Table of Contents

Product Description

From the Inside Flap

When Carol Schroeder and her husband opened Orange Tree Imports over thirty years ago, they had no retail background. They taught themselves everything they needed to know—merchandise display, record keeping, inventory management, and the myriad other skills that make up a storeowner's craft. In Specialty Shop Retailing, Schroeder shares her experience and wisdom so that you too can grow your business into an award-winning success. This new Third Edition updates the classic guide with additional strategies for competing against big box retailers, taking advantage of the Internet, and improving profitability—and includes a new feature: over two dozen easy-to-download forms that can be customized for your store's use.

Specialty Shop Retailing is a comprehensive guide that covers every aspect of opening and operating a retail store, from choosing a location and designing window displays to niche marketing, promotion, and customer service. Schroeder's tutorials on visual merchandising, store design, and advertising are supplemented with numerous photographs, sample ads, and witty cartoons. This book includes an extensive glossary of retail terms and a bibliography of additional resources for help on special topics such as writing a business plan and managing employees. More practical and useful than ever, it also features new coverage of important topics like e-mail marketing, surviving competition from Wal-Mart, and smart ways to increase sales and boost profits.

Like any wise businessperson, Schroeder doesn't rely entirely on her own experience. From interviews with dozens of the most successful specialty retailers in the United States and Europe, she culls practical solutions to some of the field's most daunting challenges. She addresses major strategic issues, such as the pros and cons of buying into a franchise, negotiating a lease, and diversifying the product mix. These solutions are built on straightforward, simple techniques that can be used in any store setting.

Whether you're a seasoned retailer with many years' experience or a novice just beginning to plan a store, Specialty Shop Retailing, Third Edition will inform and guide you with up-to-date information, practical advice based on the author's experiences, and simple strategies for finding and maintaining success.

From the Back Cover

New tools and innovative ideas for retail success

"This book should be required reading for anybody considering opening a retail store. It helped me formulate my idea and became my retail bible for my first years in business. As I read it, I began to highlight sections that I felt were most relevant, however, that meant highlighting almost every page—and now that somewhat raggedy book is a luminous green on nearly every page."
Mark Holmes, Baba's House, gifts & home décor, North Vancouver, BC

"There are so many things to think about when going into business. Schroeder has covered them all in Specialty Shop Retailing. It is truly a must-read for anyone considering opening a shop!"
Dana Barrer, Glass Shoppe Imports, Des Moines, Iowa

"An extremely detailed book for anyone interested in opening a retail business. This book follows every step from the very beginning stages through opening and any situation you could come up with after that."
Angela Waldriff, Ashlee's Place Inc., Medina, New York

"It doesn't matter if you're just getting started or have been in the specialty store business for years, Schroeder's intelligent advice is invaluable to anyone in the specialty store retail business. She has been there and done it . . . successfully! The best part is she knows how to tell the rest of us the secrets to her success in a friendly, understandable way with lots of usable ideas."
Teresa Jesse, The Emporium, Mosinee, Wisconsin

"Reading Specialty Shop Retailing is like hanging out with a friend while she shares her insights on how to operate a small business."
Dance Retailer News

"Everything you wanted to know about specialty retailing you can learn right here . . . A must-read for all prospective owners and all key employees. Add your own creativity and fun, and you have the formula for success!"
Joan F. Gillman, University of Wisconsin School of Business, Madison, Wisconsin


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Most helpful customer reviews

Format: Hardcover Verified Purchase
I thoroughly enjoyed reading this book. I'm about to start my own specialty retail store and this book was very useful for me to understand what needs to be done to be successful at it. It's a treasure box of useful tips to differentiate yourselves from the competition and meet client needs. I highly recommend it, to new retailers and seasoned retailers wishing to reflect on how to improve their ways of doing things.
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: 11 reviews
14 of 14 people found the following review helpful
Super Information and She Will Sit Down with You in Her Store March 16 2012
By carol benjamin - Published on Amazon.com
Format: Hardcover Verified Purchase
I am in the process of opening my own specialty retail shop and purchased the book because of its comprehensive information in how to set up a shop, the timelines, and the valuable advice only someone who has been in business successfully for over 35 years can give. I am also working with SCORE (retired business people who volunteer to help start-ups) and when my advisor looked at the book, he stated that really he didn't know what more advice he could give that I couldn't get from it. I am and will continue to use the book as my retail "bible" but wanted to state that when Carol "Orange" says in the book that she is happy to help with questions or to sit down with her at her store when in Madison, she MEANS it. She has helped me with questions via e-mail, a phone conversation, and when I had the opportunity to be in Madison and stop at Orange Tree Imports. She took almost an hour out of her busy day to discuss my plan, offer advice (really insightful advice) and be upfront with her opinion. She even sent me a lead on a company whose product line would fit my shop. I highly recommend you buy this book and stop at her store if you get the chance. If I could give more than 5 stars I would.
4 of 4 people found the following review helpful
Thorough How-To April 11 2012
By Luna Lindsey - Published on Amazon.com
Format: Hardcover
My parents ran a retail shop when I was a teen. As an adult, I wanted to start an online retail business, and potentially a brick and mortar, but I wanted something to fill the gaps of my knowledge.

This book is very practical. It covers all aspects of starting a retail business. Highly recommended if you are considering starting a retail store of any kind.
1 of 1 people found the following review helpful
Good guide. Nov. 3 2013
By tania - Published on Amazon.com
Format: Hardcover Verified Purchase
A good and useful guide to starting and running a boutique style retail shop.
I also enjoyed her writing style.
1 of 1 people found the following review helpful
LOVE it!! Feb. 7 2013
By Robin M Thomas - Published on Amazon.com
Format: Hardcover Verified Purchase
This book is awesome. Very helpful and covers literally almost every aspect of opening a retail business and it's an easy friendly read as well. Worth the money.
11 of 16 people found the following review helpful
A Must Read!! July 24 2007
By Eric Behnke - Published on Amazon.com
Format: Hardcover
If you have just opened a retail store, are getting ready to open, have begun planning your opening, have a retail store idea in mind, or have ever thought about any kind of retail adventure...this book is a MUST read! Carol Schroeder is an experienced and successful retail owner and she doesn't hesitate to share her knowledge in this book. I will keep this book by my side as I continue to plan my grand opening and beyond.


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