- Hardcover: 384 pages
- Publisher: John Wiley & Sons Canada, Ltd.; 1 edition (July 12 2002)
- Language: English
- ISBN-10: 0471212644
- ISBN-13: 978-0471212645
- Product Dimensions: 23.1 x 15.2 x 3 cm
- Shipping Weight: 567 g
- Average Customer Review: 4.8 out of 5 stars See all reviews (11 customer reviews)
- Amazon Bestsellers Rank: #582,234 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Details |
Product Description
Book Description
This comprehensive, revised edition offers how-to information for starting a small business in specialized retailing, from the mom and pop operation to a chain memorabilia store. Highly practical, it incorporates the newest developments within retail sales, including information on the changing economy (such as how e-commerce affects small business owners).
From the Publisher
Based on author Carol Schroeder's experience turning a small gift store into a $1.5 million-a-year single-location concern, this book tells budding entrepreneurs everything they need to know to start and run a successful specialty shop. Contains a complete, step-by-step guide for beginning entrepreneurs and new ideas for established small retailers. Covers all the bases, including finding your niche and which products to sell, developing a realistic business plan, maintaining records, managing inventory and merchandising. Includes valuable tips on how to make the most of your advertising budget. A total blueprint for success from one of the nation's most accomplished small retail shop owners
--This text refers to an out of print or unavailable edition of this title.
Inside This Book
(Learn More)
First Sentence
I firmly believe retailing is the most exciting and creative field of small business today. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
I firmly believe retailing is the most exciting and creative field of small business today. Read the first page
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Concordance
Browse Sample PagesConcordance
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most helpful customer reviews
1 of 1 people found the following review helpful
4.0 out of 5 stars
Provides an illuminating look into a mysterious business.,
By A Customer
This review is from: Specialty Shop Retailing: How to Run Your Own Store (Hardcover)
You have to be in retail before you can appreciate how mysterious and unpredictable it is.Schroeder overviews the basics of getting started, the basics of retail finance, designing your store, buying and merchandising, staffing, customer service, and advertising and promotion. Each of these chapters provides just an overview, although I found her chapter on staffing to be particularly helpful. The book also provides a very good literature review. There are numerous books in the bibliography that will make interesting reading. My only regret is that Schroeder didn't provide more of her own experiences. She has a fascinating story to tell. How a fresh college graduate can purchase a failing retail chain and turn in around almost immediately is beyond my abilities. You are left wanting to know more of her story over her 20 years of experience. How did she really build a small store to $1.5 million in annual sales? Its fun to read a book written not by a professional author, but by a seasoned retailer who is willing to help others. She has made a tremendous contribution. Dr. Ken Bailey co-owner, Wicker & Brass Etc.
5.0 out of 5 stars
Specialty Shop Retail,
By Kate Dugan, Collectors Gallery (Appleton, WI) - See all my reviews
This review is from: Specialty Shop Retailing: How to Run Your Own Store (Revision) (Hardcover)
Took notes throughout the book! Even though I've owned the business for three years I gleaned lots of invaluable information from the experience of Orange and her husband. Would recommend to anyone in retail--new to it or an "old hat."
4.0 out of 5 stars
Pretty good book but Retail Business Kit for Dummies better,
By
This review is from: Specialty Shop Retailing: How to Run Your Own Store (Revision) (Hardcover)
Let me start by introducing myself and explaining an apparent potential conflict of interest...I'm a CPA in Redmond, WA and am always on the lookup for resources that I can suggest to clients. I have quite a few independent retail clients and so was interested in this book. I also happen to be the author of QuickBooks for Dummies and Quicken for Dummies. Okay, all that said, I think Carol Schroeder's book is a pretty good one. The book has lots of good information for the independent retailer or the prospective independent retailer. (As you can see, I gave it four stars!) But I really think that the Retail Business Kit for Dummies is a better book. There's more information in the Dummies book and it's an easier read. One final comment: Before you say to yourself, "Hey, he's just recommending another Dummies book, that's bogus!" let me point out that both the Dummies series of books and "Specialty Shop Retailing" are published by the same company, John Wiley & Sons. Maybe the thought I'll leave you with is this: If you're interested in learning more about starting and running a successful retail store, read Retail Business Kit for Dummies first... then, if you want more information and have time for another book, read Specialty Shop Retailing. You will get good information in the Shroeder book that isn't in the Dummies book. Steve
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