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Speed Up Your Site: Web Site Optimization [Paperback]

Andrew B. King
4.8 out of 5 stars  See all reviews (13 customer reviews)
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Book Description

Jan 24 2003 Voices That Matter

There's a time bomb on the web: user patience. It starts ticking each time someone opens one of your pages. You only have a few seconds to get compelling content onto the screen. Fail, and you can kiss your customers and profits goodbye.

You can't count on fast connections either. Most of your customers are still sucking content through a 56K straw. You have to serve up greased lightning or they'll bail. That's why you picked up this book. In it you'll learn how to cut file sizes in half. You'll trim (X)HTML, CSS, graphics, JavaScript, multimedia, and bandwidth costs. Real-world examples illustrate techniques with before and after code and percentage savings. After reading this book, you'll know how to make your pages literally "pop" onto the screen.


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Product Description

From the Back Cover

There's a time bomb on the web: user patience. It starts ticking each time someone opens one of your pages. You only have a few seconds to get compelling content onto the screen. Fail, and you can kiss your customers and profits goodbye.

You can't count on fast connections either. Most of your customers are still sucking content through a 56K straw. You have to serve up greased lightning or they'll bail. That's why you picked up this book. In it you'll learn how to cut file sizes in half. You'll trim (X)HTML, CSS, graphics, JavaScript, multimedia, and bandwidth costs. Real-world examples illustrate techniques with before and after code and percentage savings. After reading this book, you'll know how to make your pages literally "pop" onto the screen.

About the Author

Andrew B. King (Andy) is the founder of WebReference.com and JavaScript.com, both award-winning web developer sites. Created in 1995 and subsequently acquired by Mecklermedia (now Jupitermedia) in 1997, WebReference has grown into one of the most popular developer sites on the Internet. WebReference.com has won more than 100 awards, including PC Magazine's Top 100 Web Sites (nine-time winner).

As Managing Editor of WebReference.com and JavaScript.com, Andy became the "Usability Czar" at internet.com, optimizing the speed and usability of their sites. He continues to write the three weekly newsletters he started for WebReference.com and JavaScript.com.

Andy has been studying, practicing, and teaching optimization techniques for more than 20 years. For his BSME and MSME from the University of Michigan, he specialized in design optimization. Recruited by NASA, he chose instead to join the fast-paced world of engineering consulting at ETA, Inc., a structural engineering firm. He worked for Ford and GM, optimizing entire automotive structures and suspensions with finite element analysis.

In 1993, he discovered the web. Volunteer work with a local Free-net in 1993 led to a position as one of the first employees of Internet Connect, Inc., a web design firm. He's been working the web ever since.

In addition to his work with WebReference.com, Andy has also written for MacWeek and Web Techniques (now New Architect), and contributed to Jim Heid's HTML & Web Publishing Secrets. When he's not optimizing web sites or writing newsletters, you'll find Andy out taking pictures, sailing, or bicycling. Contact Andy through the companion site to this book at http://www.WebSiteOptimization.com.


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Customer Reviews

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4.8 out of 5 stars
4.8 out of 5 stars
Most helpful customer reviews
Format:Paperback
King has some amazing insights and tips on how to get your website to respond faster. Your clients will be happy, your ISP company will charge less and your site will be faster.

The bandwidth you will save on a single month will cover the costs of this great reference. Plus, you get a good overview of search engine visibilty.

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Format:Paperback
Covering a wide variety of techniques, this book describes many of the common causes of slow pages and how to avoid or remedy them. While not specific to load testing, it is a valuable reference for those who have the task of making a site faster. Many of the methods provided here are simple but rarely implemented - they should be!

Michael Czeiszperger
Web Performance, Inc. Stress Testing Software
http://www.webperformanceinc.com

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5.0 out of 5 stars A MUST read for every web designer and developer! April 10 2004
Format:Paperback
When the GUIguy reviews books, it is usually with the intent of reading fairly quickly to get a sense of the author's approach, their writing style, and the value of the content.

When I picked up Speed Up Your Site: Web Site Optimization, an amazing thing happened: I was captivated by the content and the style. Amazing! A first! I found myself reading every word and every line of code, lest I miss some gem hidden within the letters.

Andy King's basic premise is clearly stated: "At current bandwidth-to-CPU speed ratios, bandwidth is the limiting factor." Therefore, optimization of code is vital for a well-received web site.

Sure, that's easy to write, but how do you do it?! The author meticulously goes through many, if not all of the ways code can be streamlined, addressing HTML, XHTML, DHTML, CSS, and even more.

As for style, you can almost hear the author talking; the conversational tone pervades the tome. The book is a delight to read, and the text is peppered with subtle and not-so-subtle humor like "Link to external style sheets site-wide to cache in." Even code snippets are occasionally injected with nostalgia and rib-ticklers. (There is a reference to Burma Shave signs-search the web if you don't know what that is- and even the Emperor with No Close. (sic))

And for those who wonder why all this optimization is important, the author opens with two chapters on the Psychology of Performance, with well-researched excerpts and citations from human factors writings. The forward is even written by usability guru Jakob Nielsen.

There is a companion site (http://www.speedupyoursite.com) that contains all the code along with all the references, chapter summaries, chapter excerpts, color figures, etc. After all, web sites are living documents, and having all this information on a web site allows it to be updated easily.

The only flaw that I found with the book is that there is no accompanying CD. I would love to be able to search the complete text for suggestions and tips that I probably won't remember when I need them-like when I redo my own web sites, a job that I must undertake now that I have read this book.

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Most recent customer reviews
5.0 out of 5 stars Comprehensive Means To Save You $ and Surfers Time
This book is well researched, comprehensive (HTML, XHTML, CSS, Multimedia; to name a few) tweaking, and offers lots of "Further Readings" from the web and other... Read more
Published on July 23 2003 by Darryl Roberts
4.0 out of 5 stars Get it fast and read it before doing more Web design
This book deserves 4 1/2 or 4 3/4 stars. A small star is clipped only because of the first two chapters focused on psychology of performance, theory, and background. Read more
Published on April 11 2003 by Meryl K. Evans
5.0 out of 5 stars Full of useful information for page designers
I recommend it for page designers at all levels. It has up-to-date advice on everything from coding to enticing search engines to rank your page highly. Read more
Published on April 8 2003 by Leslie G. Harper
5.0 out of 5 stars An ESSENTIAL Book for Any Serious Web Designer
Andy King, the guru behind WebReference.com and JavaScript.com, sent me a review copy of his new book "Speed Up Your Site: Web Site Optimization" a few weeks ago, and it absolutely... Read more
Published on Mar 10 2003 by Patrick D. Crispen
5.0 out of 5 stars A Fantastic Resource for Designers and Marketers Alike
King has written a masterpiece. Web site response time can literally make or break a Web site's success. Read more
Published on Feb 19 2003 by Fredrick Marckini
4.0 out of 5 stars Speed - a critical factor in site success
In over 8 years of web development, and having sat through countless usability tests and user feedback sessions, I can say without any doubt that a slow site spells disaster if you... Read more
Published on Feb 17 2003 by "ashleyfriedlein"
5.0 out of 5 stars Fantastic and very useful. I actually read the whole thing!
Although we all know it is important to have fast loading pages few Web developers have a real idea about how users really respond and how long they will wait. Read more
Published on Feb 5 2003 by Bruce Morris
5.0 out of 5 stars Definitely a Definitive Guide on Site Optimization
When I read this book, I was hoping it would explain the purpose behind the necessity for fast web sites. Read more
Published on Feb 5 2003 by JW
5.0 out of 5 stars Wizard for the Black Arts
Whenever Web workers attempt to figure out the best ways to ease the user experience by speeding the display and navigation of the screen, we enter a shadowy world of... Read more
Published on Jan 27 2003 by Brett Merkey
5.0 out of 5 stars a book on a critical but often overlooked issue
King's book focuses on an overlooked but critical aspect of website usability: response time. I think it's often overlooked by developers because they tend to have fast machines... Read more
Published on Jan 27 2003 by Gary Perlman
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