Spend Shift: How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live [Hardcover]

‘Through indepth observation, expert interviews and unique market data… describes the new “value-driven economy” and what it means for business.’  (Ethical Corporation, September 2010).

Spend Shift offers 10 “take-aways spelling out the traits of the new America... It's a handy list for marketers and business managers” – The Wall Street Journal

“A timely look at how the economic malaise has affected how and what consumers buy” – The Washington Post

“Nothing and Everything — What Consumers Expect from The New Normal” – The Huffington Post

“Is this the future of commerce?” -- Fast Company

“The post-crisis consumer is a much different person. Consumers are making amends for their sins of credit and have become disciples of debit. They’re simplifying and spending money that truly empowers and adds value to them while shedding the glitter and the bling.” -- Forbes

“If you recognize that you might have made a Spend Shift, want to explore what values other than frugality are being embraced by your kindred spirits coast to coast, or want to know how various companies and brands are making a very intentional effort to prioritize values over profits, Spend Shift breaks these national trends down to a very relatable, human scale while still providing a heavy dose of education about this major change in our collective consciousness around consumption.”  – The Boston Globe

“How We Shop – A New Revolution”--CNBC

Gold Medal Winner, General Business, 2012 Axiom Business Book Awards

Understanding the post-crisis consumer

In Spend Shift, John Gerzema, world-renowned expert on consumer values, and Pulitzer prizewinning author Michael D'Antonio document the rise of a vibrant, values-driven post-recession economy. To tell the story of this movement, the authors travel to large cities and small towns across eight bellwether states, to examine the value shifts sweeping the nation. Through in-depth observation, proprietary data from Young & Rubicam, and interviews with experts, the authors analyze the changing consumer psyche, document the five shifting values and consumer behaviors that are remaking America and the world, and explain what it means to businesses and leaders.

• Explores a movement in society where the majority of American consumers are embracing both value and values
• Shows how post-crisis consumer expectations and behaviors will drive business decisions
• Draws on interviews with CEOs and entrepreneurs to reveal how companies like Ford and Etsy are reconnecting with the post-crisis consumer

Compelling and insightful, Spend Shift is essential reading for anyone interested in how values are changing and how businesses can connect with consumers after the recession.