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"Revelatory . . . exposing, along with many other wonders, just how many scientists are currently at work in the shadowy territories of human personality, psychological improvement and, essentially, mind control."
— The Sunday Times (UK)
"As fascinating as it is alarming. . . . Read it. Apply it."
— Men's Health
KEVIN DUTTON was born in London in 1967. He has a Ph.D in psychology, and is an expert on the science of social influence. He is a research fellow at the Faraday Institute, St. Edmund's College, University of Cambridge, and at the University of Western Australia, in Perth. Split-Second Persuasion is his first book. He is currently working on his second book.
From the Hardcover edition.