As an employee of a toy store, I strongly disagree with the amount of commercialism that surrounds many of Nickelodeon's cartoon's, especially Spongebob. But as a sophisticated 22 year-old college graduate, I must admit I'm a huge fan of Spongebob. The humor is light-hearted and hilarious. I can see why children are attracted to the artwork and voices, but most of the storylines are definitely directed towards an older audience. I have all nine of the DVD's, and I look forward to the tenth this summer.