- Hardcover: 120 pages
- Publisher: iUniverse (April 8 2005)
- Language: English
- ISBN-10: 0595671586
- ISBN-13: 978-0595671588
- Product Dimensions: 22.9 x 15.2 x 1.1 cm
- Shipping Weight: 363 g
- Amazon Bestsellers Rank: #319,888 in Books (See Top 100 in Books)
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Product Details |
Product Description
Product Description
Who holds the upper hand when a company considers investing millions of dollars in a hot sponsorship property? All too often, sponsors find themselves considering what look like "take it or leave it" deals with little or no guarantee of a return on their investment. Sponsorship's Holy Grail levels the playing field for sponsors by providing an objective, step-by-step, process-driven methodology that assures that the relationship will deliver measurable results. Learn to negotiate based on business goals. Obtain the most essential sponsorship benefits without paying for unproductive frills. Compare opportunities with confidence. Best of all, be confident and prepared when the chairman calls to find out what the company is getting for its money. A ballplayer wouldn't think of stepping up to home plate without a bat in his hands. After reading Sponsorship's Holy Grail, corporate decision-makers will be ready to knock their next sponsorship deal out of the park.
Whether considering a new sponsorship opportunity, monitoring performance of an existing relationship or entering into negotiations for renewal, Sponsorship's Holy Grail puts the prospective sponsor in an unprecedented position of strength.
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Customer Reviews
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
3.0 out of 5 stars (2 customer reviews)
1 of 1 people found the following review helpful
1.0 out of 5 stars
Save Your Money, Jan 31 2007
By J. A. Man "Jman" - Published on Amazon.com
This review is from: Sponsorship's Holy Grail: Six SIGMA Forges the Link Between Sponsorship & Business Goals (Paperback)
Very poorly written book - does not have any depth or new/innovative thinking. I was hoping there would be some tangible, actionable thinking here - there was not. And also surprisingly thin. Very disappointing.
5.0 out of 5 stars
Sponsorship marketing demystified, May 14 2007
By Bruce L. McLaughlan "Detroit News motorsports... - Published on Amazon.com
Amazon Verified Purchase(What's this?)
This review is from: Sponsorship's Holy Grail: Six SIGMA Forges the Link Between Sponsorship & Business Goals (Paperback)
This book takes the guesswork out of sponsorship marketing by applying the proven principles of Six Sigma in a marketing context. While it doesn't provide a fill-in-the-blanks solution, it does give enough guidance to allow sharp marketing professionals to build a process to measure and more importantly improve their results.
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