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Sports Public Relations [Hardcover]

Jacquie L'Etang

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Book Description

Jan. 9 2014 1412936187 978-1412936187 0
Sport is one of the world's major businesses but it is also entertainment, celebrity, participation, fandom and a central part of our culture, communication and social identification. Public relations is part of the process at all levels, whether handling major sponsorship and media rights deals, events, promoting stars or increasing participation. This book: * explains what is, and should be, the role of public relations and communication management in sport * shows how and when the sports industry needs public relations experts * enables a unique insight into sports business and organizations * grounds students with strategic skills and critical thinking to use in their future public relations work Sports Public Relations is an essential guide for students in PR, sport studies, sport marketing and sport communication.

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Recognizing and emphasizing business and sociocultural influences, Sports Public Relations is a timely and unique examination of public relations in the sport industry. Along with providing a broad and well-researched theoretical foundation, L'Etang embeds throughout the text relevant examples and strategic applications of Sports PR in practice. -- Paul M. Pedersen 20130930 A cleverly integrated and dynamic text, Sports Public Relations offers incisive PR guidance for navigating sport's vast industrial scale, intractable social impact, turbulent political arena, and insatiable entertainment appetite. This cutting-edge text tackles the sport mediascape with originality and poise, ensuring it will quickly become a must-read for any PR-savvy sport marketer. -- Professor Aaron Smith 20131002 Jacquie L'Etang's Sports Public Relations provides insight into the broad functions of public relations in sport at all levels beyond the traditional publicity pigeonhole, while challenging us to consider the PR role in the complex interplay between sport and society. Its rigorous theoretical and ethical discussions are well illustrated with current examples from diverse sports. It will be an asset to sport PR students. -- Michele Clark 20131025

About the Author

Jacquie L'Etang is Director of the MSc in Public Relations at the University of Stirling (full-time degree). She was co-editor and co-author of Critical perspectives in public relations and Public relations: critical debates and contemporary practice and author of Public relations in Britain: a history of professional practice. She is currently writing a book for SAGE about PR and sport entitled Sports PR: Concepts and Issues.

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Front Cover | Copyright | Table of Contents | Excerpt | Index
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