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From Publishers Weekly
The fable has been a durable vehicle for imparting wisdom since ancient times, and in this tale about a former high-flying enterprise that’s fallen on hard times-and just happens to be managed by squirrels-the form is deftly deployed by author Denning (The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations). The former World Bank executive turned consultant, whose client list includes General Electric, McDonald’s and the U.S. Army, uses his extended parable not only to make this volume more lively than most business books, but also to emphasize his main point: that storytelling is a crucial tool for surmounting the challenges facing leaders today. "The ability to tell the right story at the right time is emerging as an essential leadership skill for coping with, and getting business results in, the turbulent world of the 21st century," he writes. Like many real companies, Denning’s Squirrel Inc. must deal with a technological change in order to survive. In this case, the company must transform itself from a nut-burying firm to a nut-storing firm. The main squirrel in the apologue is Diana, a company exec who learns the basics of creating stories from a bartender at the local nectar tavern. Although written in a narrative form, Denning’s book provides plenty of "pull-out" nuggets for quick reference as well as concise summaries at the end of each chapter. This book may not turn skeptics into believers, but it should ignite the intellectual curiosity of all who would like to learn more about the power of telling stories in the boardroom.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Review
“…a very effective management tool…it is sure to inspire readers working in all sorts of organizations…” (Edge Magazine, February 2005)
“…This charming little book holds many secrets within its attractive covers….” (City to Cities, Jan/Feb 2005)
“…clearly encapsulates both the why and how of seven types of organisational storytelling”. (Knowledge Management, September 2004)
“…makes serious points about leadership and change…” (Financial Times, 29 July 2004)
Inside This Book
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First Sentence
It is ten-thirty in the morning when she climbs for the first time into my tavern high up in the old oak tree on 44th Street. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Back Cover
It is ten-thirty in the morning when she climbs for the first time into my tavern high up in the old oak tree on 44th Street. Read the first page
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Browse Sample PagesConcordance
Front Cover | Copyright | Table of Contents | Excerpt | Back Cover
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Most helpful customer reviews
5.0 out of 5 stars
Storytelling 101 for leaders,
By
This review is from: Squirrel Inc.: A Fable of Leadership through Storytelling (Hardcover)
This book is a little gem. It is a quick and entertaining read. Using the parable of Squirrel Inc whose main business of burying nuts is in serious decline and that must transform itself to survive, Stephen Denning illustrates the power of storytelling for leaders.When corporate culture determines more and more the performance of an organization, storytelling is a critical skill to fashion corporate values and beliefs. Many will recognize themselves or colleagues in the behaviours exhibited by the book characters and the story will have a poignant relevance for many. What adds value to the book and separates it from other cute corporate parables in fashion today is the practical synthesis at the end of each chapter and the well built framework for organizational storytelling that concludes the book. You will likely keep this book on your shelf and refer to it each time you need to craft a new communication to your team.
5.0 out of 5 stars
BUY THIS BOOK!,
By DC (Washington, DC) - See all my reviews
This review is from: Squirrel Inc.: A Fable of Leadership through Storytelling (Hardcover)
Squirrel Inc. absolutely sings along. It's not only jockerblock full of strategies for how to use storytelling as part of innovative strategies for change within organizations, it's a fun book to read. Steve Denning is a master teacher and storyteller. He is also a leading business consultant with a tremendously strategic mind and an extraordinary sense of humor. If there is one book on change management you buy this year - this should be it.
5.0 out of 5 stars
Leadership IS Storytelling,
By A Customer
This review is from: Squirrel Inc.: A Fable of Leadership through Storytelling (Hardcover)
I LOVED THIS BOOK! The author uses a funny story about a company--run by SQUIRRELS- to show how stories can be used to help organizations deal with change and spark innovation. I've read a lot of business fiction--some of it good, some of it bad--and I found this book to combine enough prescriptive advice within its offbeat colorful story to really be of use to leaders at all levels of the organization.
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