Book Description
Shirley George Frazier, a successful home-based gift basket entrepreneur, shows readers how to cultivate their creativity and employ savvy marketing techniques to run a thriving gift basket business.
--This text refers to an alternate
Paperback
edition.
From the Author
Greetings, aspiring gift basket entrepreneurs! If you plan to build a successful business, this book provides you with the tools to start your enterprise on a firm foundation. You'll learn what it's like to be a designer, how to choose and store products, where to find customers, who's your competition, how to market for more sales, and learn the best shipping and delivery options for your baskets. Review the numerous charts and forms, read the profile of a successful designer, and look at gift basket design pictures. The appendix includes resources that would have taken you months to find, but it's all here. If you're ready to start, this book is your mentor. Best wishes to you!
From the Back Cover
Have you ever dreamed of starting your own gift basket business? Have you been hesitant to put your plans into action? This comprehensive book contains all the necessary tools and success strategies you will need to launch and grow your own business. Author Shirley George Frazier, a successful home-based gift basket entrepreneur, shares her experience and down-to-earth advice on every aspect of setting up and running a thriving home-based business. She will show you how to develop a business plan, estimate your start-up costs, price your services, and stay profitable once you're in business. From painless record keeping to savvy marketing techniques, her step-by-step methods are realistic, innovative, and easy to understand. Whether you want to earn your living making gift baskets for the general public or specializing in custom creations for corporate clients, this guide can help you experience the satisfaction of building your own home-based business. (7 x 10, 288 pages, customer profile form, sample business plan, buy chart for supplies, sample purchase order, sales invoice sheet, delivery schedule form, income statement, expense analysis worksheet, sales checklist, product listings, diagrams)
About the Author
Shirley George Frazier started her gift basket business in 1990 using containers such as wagons, rocking chairs and umbrellas. She speaks at nationwide seminars; conducts classes at adult schools and community colleges; writes articles for numerous consumer, business and trade publications; judges product packaging and trade show booth designs; consults with home-based businesses and retail stores nationwide; has appeared on CNBC, The Food Network and The Discovery Channel; and is an associate member of the Gift Basket Professionals Network of Anaheim, California.
