From the Back Cover
Everything you need to know to build and run a successful personal trainer business from your home. Making money from exercise may seem like a pipe dream, but in fact physical fitness is fast becoming one of the world’s hottest new professional fields. In How to Start a Home-Based Personal Trainer Business, a leading personal trainer gives you all the tools and success strategies you need to launch and grow your business. Laura Augenti covers everything from writing a business plan, setting prices, and marketing, to safety, choosing equipment, and arranging your space. She provides indispensable guidance on legal and ethical issues, targeting niches such as yoga and Pilates, and on becoming and staying profitable—as well as how to use the Internet to develop your business. The book also includes helpful forms and checklists, including: Sample training agreementEquipment maintenance checklistMonthly budget formPersonal training logWaiver & release form
About the Author
Laura Augenti has worked in the fitness industry since the early 1990s. Currently she specializes in weight training, core training including Pilates, and boot camp training. She has also organized running clubs and assisted clients training for marathons and races. In 2005 Laura cofounded Powerhouse Gym on Maui, Hawaii, which attracted celebrity clients such as Arnold Schwarzenegger. Laura left Hawaii in 2009 to return to her roots in New York.