I'm generally skeptical of "build your dream career!" type books but I very much enjoyed this one, which was sent to me as a gift. I surprised myself by reading it in a single 4-hour sitting, admittedly skimming some of the kit-building sections (since that ship has already sailed!) - I'm a fast reader when I'm engaged with the material. I'm so glad d.d., whose reputation and talent I was already well aware of, got to contribute her expertise toward this series. She's worked in many areas of the industry - this book, as per the title, focuses on starting a business to cater to private clientele (everyday women, such as brides - if you're also interested in the commercial fashion world, you'll want to pick up Crystal Wright's Career Guide as a companion to this volume).
This is NOT a makeup how-to guide (although there are some great makeup tips included in the text) and it's not extensively illustrated (I giggled a bit at the color wheel which... wasn't printed in color) - instead, this is a book for artists who already know or are learning how to do makeup and want to build their own careers. Marketing, branding, networking, advertising - you name it. The information in the book is very useful and made me feel good about what I'm doing and have already done to build my business, but I got a few new ideas as well about networking and target marketing. And I particularly enjoyed when her sense of humor peeked through (the remarks about "nice crease color" and "wow, your brow bones are so shimmery..." had me in stitches!) It's a business topic, but presented in a very readable and engaging way.
I receive a lot of inquiries from new/aspiring artists and I will be sure to point them toward d.d.'s book, because what so many of them need is NOT a new crease-contouring technique, but a realistic picture of what marketing entails, how to target the right clients, etc. - all that business stuff that artists aren't always great at!