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Start & Run Your Own Record Label [Paperback]

Daylle Deanna Schwartz
3.4 out of 5 stars  See all reviews (24 customer reviews)

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Book Description

This primer offers advice to budding entrepreneurs wishing to establish and operate a record label. The book includes information on: how to open a label; protecting the rights of the artist and the label; and managing production, promotion and distribution of CDs, records and tapes.

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Product Description

About the Author

DAYLLE DEANNA SCHWARTZ is a music industry consultant, self-empowerment counselor, and successful author of many books including I Don’t Need a Record Deal and The Real Deal: How to Get Signed to a Record Label. She has appeared on more than 300 television and radio shows, including Oprah and Howard Stern, and has been quoted in many publications, such as the New York Times and Billboard. Schwartz lives in New York City. --This text refers to an alternate Paperback edition.

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Customer Reviews

Most helpful customer reviews
1 of 1 people found the following review helpful
5.0 out of 5 stars Excellent resource! Aug. 5 2001
I'm about to put out my first CD and found this book extremely enlightening. It's made me think of my music as a business and I'm working hard to form a marketing strategy as Daylle suggests. I've read other books but this one is the clearest and most useful for me as a beginning label. While it doesn't offer false expectations, it does provide hope. Daylle's encouragement made me feel that I had a shot at being successful, however small. I highlighted many of the promotional strategies and will keep this book with me through it all. Anyone thinking about starting their own label should read this!
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By A Customer
Daylle Deanna Schwartz wrote an excellent survey book on how to start and run a record label. It is a book for people who are interested in starting their own music label, managers, artist, etc. I would truly recommend this book to anybody who is tossing the idea around in their head about entrepeneurship in music, college students(like me), or an artist and personal manager who is sick of waiting to get signed by a major label! Her topics ranges from Distributions, copyrights, Marketing and promotion, Radio airplay, and internatinal market, among others.
Schwartz also includes tips from other indpendent label owners, distributers, publicist, journalist, and Program and music directors at college and commercial radios. She emphasizes HARDWORK, PROFESSIONALISM, PERSISTENCE, MARKETING and PROMOTING your artist. Also make sure you have a great lawyer and search for the money trail (government grants, investors, loans, etc) to start up your label.
After reading this book the next step you need to do if you are truly serious and ready to work HARD and SMART is research each individual topics ranging from starting a small business, to business plans, Distribution and copyrighting,MARKETING AND PROMOTION, etc!!! There is also books on internet promotion that are more up to date. The key here is to RESEARCH and not just use this one book for all the answers. Invest in going to music seminars, people. People aren't going to you, you have to go to them and get in THEIR face!!!
I can't wait to read her other music book. One more thing: she was a high school teacher, but she had the faith, motivation and drive to start her own label in this shark infested and diseased industry. Schwartz REASEARCHED and worked HARD and SMART. YOU have to start somewhere!!!
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1.0 out of 5 stars Get a real reference, not this chatty ego trip Oct. 24 2001
By A Customer
If you're serious, buy "This Business of Music" and pass on this tripe.
This book gives one a lot of expensive advice on the subject of promoting, financing, and distributing and independent record, the problem is that this advice clearly does not work. The author of the book, known as "The Rappin' Teach" of all things, offers words of wisdom as if she were a music business success story... when it is clear from reading between the lines this is not the case. My advice is that if you want to make it big in the record business, you should work on developing contacts and making important friends before you ever record a song. Become a music lawyer or something, don't waste $25,000 or more trying to shop your music around unless you absolutely don't need the money back and you can afford a lottery ticket at that price. Your success depends on who you know and your perceived coolness in your market - coolness can only be bought by those with access to mass media, again leading us back to who you know. So save yourself some money and think about who your friends are: if you know 100 or more opinion leaders within your community and they all agree your band is the coolest thing ever, you will make it; if your dad is the VP of A&M, you will make it. Either way you don't need the book. Sweeney's book sucks too, because reading a book has never improved anyone's perceived coolness among 10-15 year olds, aka the music buying public. Spend your money on hair gel and stay away from the Rappin Teach; get a serious reference with sample contracts on CD-ROM if you are really going to run a label.
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The follow-up to her popular Billboard book, THE REAL DEAL: HOW TO GET SIGNED TO A RECORD LABEL FROM A TO Z, seminar entrepreneur Daylle Deanna Schwartz turns another popular seminar topic into a Billboard Books title: START AND RUN YOUR OWN RECORD LABEL. While most new artists dream of signing with a major label, others, such as fellow New Yorker Ani di Franco (Righteous Babe Records), opt to take the entrepreneurial path. Author Schwartz speaks on this subject with experience, reporting with devilish enthusiasm how she-as an artist-found no majors interested in signing a white woman artist who boasted rapping as her stock in trade. Revenge, she says, was sweet, and Revenge was also the logical name for Schwartz' start-up record label, which enjoyed success during the five years she kept it going. The book-like the seminar-covers the obvious but necessary topics: setting up a business, working with contracts, signing your artists, marketing and promoting your products,
touring your artists, doing business in the international arena, and aspects of Internet marketing. Ron Simpson, School of Music, Brigham Young University. Author of MASTERING THE MUSIC BUSINESS.
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Most recent customer reviews
3.0 out of 5 stars ok if you are a beginner
I think this one is ok if you are a beginner, but feel that most people with experience will find it a little boring. Read more
Published on Nov. 10 2002 by Howard Jones
3.0 out of 5 stars Not for experienced industry types
This is a good primer for those with little to no experience of the music industry who are looking to get in or those looking for a basic reference guide. Read more
Published on Oct. 22 2002
3.0 out of 5 stars Not for experienced industry types
This is a good primer for those with little to no experience of the music industry who are looking to get in or those looking for a basic reference guide but if you've spent any... Read more
Published on Oct. 22 2002
4.0 out of 5 stars A good, solid, guide
As the owner of a independent world music label..., I was interested in consulting this book due to various reasons. Read more
Published on Sept. 4 2002 by Raffi Meneshian
1.0 out of 5 stars The Book
This book didn't really have anything tha had to do with starting a record label. All it had was stuff about bands. Read more
Published on Aug. 23 2002 by Juice ricci
3.0 out of 5 stars ok for a starter, but there are better books out there
I have read just about every music business book on here. This book is good for a kid in high school who wants to do music as a hobby, but serious musicians will do a lot better... Read more
Published on Aug. 17 2002
2.0 out of 5 stars Is this lady even in the music business?
The other books she has written are about women and relationships. Nice for dealing with your girlfriend, but I want to sell records. Pass on this one.
Published on May 9 2002
4.0 out of 5 stars Great Start
The Rappin Teach is a lame person to aspire to be, but provides basic info on where to start.....
Published on Feb. 11 2002 by Who
1.0 out of 5 stars a beginners book
if I see or hear the word D.J again IM going to blow up, IM kinda pissed, I wanted to know how much you get in radio royalties, and how much I can get for my products from... Read more
Published on Dec 29 2001 by "boobaciss"
5.0 out of 5 stars Start and run your own record label
Really informative for the pro just staying sharp and for novice
Published on Aug. 26 2001
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