- Paperback: 160 pages
- Publisher: HCM Publishing (Aug 30 2002)
- Language: English
- ISBN-10: 0967162432
- ISBN-13: 978-0967162430
- Product Dimensions: 2.3 x 1.5 x 0.1 cm
- Shipping Weight: 254 g
- Average Customer Review: 3.0 out of 5 stars See all reviews (1 customer review)
- Amazon Bestsellers Rank: #645,330 in Books (See Top 100 in Books)
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Product Details |
Product Description
Product Description
"How To Start And Run A Small Book Publishing Company" begins where many self-publishing books leave off. Peter Hupalo, author of "Thinking Like An Entrepreneur" and the owner of HCM Publishing, teaches the business aspects involved in operating a small book publishing company. "How To Start And Run A Small Book Publishing Company" will help you understand: Inventory Accounting In The Book Trade; Just-In-Time Inventory Management; Turn-Key Fulfillment Solutions; Tax Deductible Costs In Publishing; The Basics Of Sales And Use Tax; Profitable Book Pricing; Standard Terms In The Book Industry; Working With Distributors And Wholesalers; Cover Design And Book Layout; Book Promotion And Marketing; How To Select Profitable Authors To Publish; The Printing Process; Printing On Demand (POD); The Power Of A Strong Backlist; How To Value A Copyright; And Much More!
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Customer Reviews
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Most helpful customer reviews
5 of 5 people found the following review helpful
3.0 out of 5 stars
A Bit of a Disappointment...,
By Silmarwen (Huntington Beach, CA United States) - See all my reviews
This review is from: How to Start and Run a Small Book Publishing Company (Paperback)
Peter Hupalo's book was very highly recommended on Amazon.com so I was quite excited to see what information it could give me about starting my own publishing business. I knew that I was going to be disappointed when I saw the book and realized how cheaply the book was designed. While I know that it is important to cut costs in production, I felt that the author was lying when he said that it is easy for an author to learn to design a cover by himself and still look professional. Who is he trying to kid? The book is obviously self-published and designed. The author uses shameless self-promotion by repeatedly mentioning other books that he has written that could help the reader with other aspects of running a small business so that he can milk you for more money instead of giving you a few tips in this publication. I also thought that the title was misleading because it is really geared towards self-publishers - not a publishing company. I don't mean to say that the book is completely useless, as there was some decent information inside, as well as some suggestions as to printers and designers who don't mind working with smaller companies. However, as a whole I was pretty disappointed because there is little or no practical application for most of the topics that are covered in the book. For sections on inventory accounting, profitable book pricing, etc. the author spends a great amount of time running through math problems to show the reader all of this gobbledegook that doesn't make sense because you don't run your own publishing business and are not really sure of what the heck he is talking about! Other sections like cover design & book layout are obvious - make your book look good so it will sell. Duh. How do you make it look good, what are some things that have sold really well in the past? Anyway, it is a good introduction to publishing in general, but I was left with a lot more questions after the book than I had before!
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Most Helpful Customer Reviews on Amazon.com (beta) Amazon.com:
4.2 out of 5 stars (8 customer reviews) 185 of 192 people found the following review helpful
3.0 out of 5 stars
A Bit of a Disappointment...,
By Silmarwen - Published on Amazon.com
Amazon Verified Purchase(What's this?)
This review is from: How to Start and Run a Small Book Publishing Company (Paperback)
Peter Hupalo's book was very highly recommended on Amazon.com so I was quite excited to see what information it could give me about starting my own publishing business. I knew that I was going to be disappointed when I saw the book and realized how cheaply the book was designed. While I know that it is important to cut costs in production, I felt that the author was lying when he said that it is easy for an author to learn to design a cover by himself and still look professional. Who is he trying to kid? The book is obviously self-published and designed. The author uses shameless self-promotion by repeatedly mentioning other books that he has written that could help the reader with other aspects of running a small business so that he can milk you for more money instead of giving you a few tips in this publication. I also thought that the title was misleading because it is really geared towards self-publishers - not a publishing company. I don't mean to say that the book is completely useless, as there was some decent information inside, as well as some suggestions as to printers and designers who don't mind working with smaller companies. However, as a whole I was pretty disappointed because there is little or no practical application for most of the topics that are covered in the book. For sections on inventory accounting, profitable book pricing, etc. the author spends a great amount of time running through math problems to show the reader all of this gobbledegook that doesn't make sense because you don't run your own publishing business and are not really sure of what the heck he is talking about! Other sections like cover design & book layout are obvious - make your book look good so it will sell. Duh. How do you make it look good, what are some things that have sold really well in the past? Anyway, it is a good introduction to publishing in general, but I was left with a lot more questions after the book than I had before!
129 of 134 people found the following review helpful
2.0 out of 5 stars
Not up to the price of the book.,
By Robert H. Westerman "Skypacer" - Published on Amazon.com
This review is from: How to Start and Run a Small Book Publishing Company (Paperback)
When I initially saw this title and the positive reviews, I decided to purchase it to see if it had any more information to add to what I read in The Complete Guide to Self-Publishing by Tom & Marilyn Ross. ... I was disappointed with the first part of the book, which seemed to be nothing but promotions of other books. And while he does discourage direct mail advertising, he does so for pages! He seems to find it necessary to explain ad nauseam why direct mail advertising is wrong. Other topics are covered in such a way that he ends up referring you to another book for more information. There are a few areas that he does go in-depth about, such as the matter of bookkeeping and accounting, but at times he goes into too much technical detail - possibly even more than most budding publishers would ever have to encounter. And when it comes to the issue of printing he has a tendency to over-promote POD publishers, especially since his book is printed through a POD publisher (which tends to be more expensive that other books of its type and size). About the only useful information that I was able to glean from the book were web sites where I could find additional information as needed. But this isn't enough to justify an overpriced book that is more hype than substance. 34 of 38 people found the following review helpful
5.0 out of 5 stars
Inside the business,
By Geoffrey Heard "The Worsley Press" - Published on Amazon.com
This review is from: How to Start and Run a Small Book Publishing Company (Paperback)
There are plenty of books on the technical aspects of producing most publications, but few on how to run them as a business. This is definitely an exception. It includes some information on producing the book itself but mostly it is about the business: how many copies to print, the true cost of inventory, the print-on-demand services, marketing, discount schedules, pricing, cashflow, and, a point well worth making again and again, how to avoid the danger that "success can kill you". At first I thought much of the advice on business structure, taxes and sales tax, would apply only in the USA, but Peter talks in broad outlines and his warnings on differences between states are equally appropriate to countries, with the general advice applicable anywhere in the world.
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