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Start with Why: How Great Leaders Inspire Everyone to Take Action [Kindle Edition]

Simon Sinek
4.7 out of 5 stars  See all reviews (39 customer reviews)

Kindle Price: CDN$ 13.99 includes free international wireless delivery via Amazon Whispernet
Sold by: Penguin Group USA
This price was set by the publisher

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Product Description

Product Description

Why do you do what you do?

Why are some people and organizations more innovative, more influential, and moer profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?

People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why. It was their natural ability to start with why that enabled them to inspire those around them and to achieve remarkable things.

In studying the leaders who've had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way -- and it's the complete opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be lead, and people can be inspired. And it all starts with WHY.

Any organization can explain what it does; some can explain how they do it; but very few can clearly articulate why. WHY is not money or profit-- those are always results. WHY does your organization exist? WHY does it do the things it does? WHY do customers really buy from one company or another? WHY are people loyal to some leaders, but not others?

Starting with WHY works in big business and small business, in the nonprofit world and in politics. Those who start with WHY never manipulate, they inspire. And the people who follow them don't do so because they have to; they follow because they want to.

Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire. This book is for anyone who wants to inspire others or who wants to find someone to inspire them.

Product Details

  • Format: Kindle Edition
  • File Size: 993 KB
  • Print Length: 260 pages
  • Publisher: Portfolio; Reprint edition (Sept. 23 2009)
  • Sold by: Penguin Group USA
  • Language: English
  • ASIN: B002Q6XUE4
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Enhanced Typesetting: Enabled
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (39 customer reviews)
  • Amazon Bestsellers Rank: #8,451 Paid in Kindle Store (See Top 100 Paid in Kindle Store)

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Most helpful customer reviews
28 of 29 people found the following review helpful
I agree with Simon Sinek that individuals as well as organizations must have a crystal clear sense of purpose or it will be very difficult (if not impossible) for them to decide what to do and how to do it. If they have the right purpose, it will guide and inform their decisions and, meanwhile, inspire and then sustain their efforts. Sinek suggests that the Golden Circle "helps us to understand why we do what we do. [It] provides compelling evidence of how much more we can achieve if we remind ourselves to start everything we do by asking why." In brief, here is Sinek's outside-in explanation:

"Every single company and organization on the planet knows WHAT they do...Everyone is easily able to describe the products or services a company sells or the job function they have within that system. WHATs are easy to identify."

"Some companies and people know HIW they do WHAT they do...Not as obvious as WHATs, many think these are the differentiating or motivating factors in a decision. It would be false to assume that's all that's required. There is one missing detail."

"Very few people or companies can clearly articulate WHY they do WHAT they do...By WHY I mean what is your purpose, cause or belief? WHY does your company exist? WHY do you get out of bed every morning? And WHY should anyone care?"

Brief digression: Whenever I meet with a new client's marketing team, I go around the table and ask each person to answer three simple questions. One after another around the table, they have no problem answering the "first two: "Who are you?" and "What do you do?" So far, so good. Then I ask the third question and the subsequent silence is deafening: "Why should I care?" Eventually, one brave soul finally responds, citing and praising functions, features, benefits, etc.
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9 of 9 people found the following review helpful
5.0 out of 5 stars Required reading if you want to work with me... June 1 2013
This review is LONG overdue. I found Start With Why to be a fantastic and life changing book for me and my family. I enjoyed the book so much I read it three times in a row. I'll likely read it again a couple more times before the year is up.

So why? Because I believe what Simon believes, that people don't buy what you do, the buy WHY you do it. What you do is proof of what you believe.

My clients are business owners looking to grow their business, earn more clients, develop and lead a stronger team, get more rest and do their life's work... get all that right and profit is the inevitable result.

I used to be an "aspirational sales person". Not any more. Never again. Funny enough, my conversion on new business has increased as well as client retention...

Start With Why is now required reading for my current clients and anyone else who wishes to work with me. Best decision I ever made.

PS: I don't charge extra for spelling mistakes, they're just my gift to you ;-)

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13 of 14 people found the following review helpful
Let me begin by saying I listened to the (unabridged) audio version of this book before buying the hard copy. I bought the hard cover book because there are simply so many great business concepts and illustrations that I use to emphasize points I am making.

Simon's book is energizing. While the concepts aren't unheard before, they are presented with punch and power. And the way he has woven great accounts of businesses that implement or ignore these concepts is highly engaging.

In the audio version, you will find that his passionate and articulate delivery is compelling. Exceptional, even. I could hardly wait until my next hour of running to hear more!

Jim Brown, author of The Imperfect Board Member
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3 of 3 people found the following review helpful
5.0 out of 5 stars WOW! May 18 2012
Format:Paperback|Verified Purchase
This book was recommended to me by a friend who know I was struggling with context on the book I'm currently writing. "Start With Why" was exactly what I needed. This is a pertinent and powerful book that I highly recommend to anyone who is working on a complex project. The writing is tight and reader-friendly, with great pace and nuance. It's a winner!
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2 of 2 people found the following review helpful
5.0 out of 5 stars Amazing concept! March 13 2014
Verified Purchase
After seeing the TED Talk on the Golden Circle,I knew that I had to get this book. Simon Sinek so easy into a concept that will confuse and irritate most small business owners but what he's really doing is romanticizing Michael Gerber's E-Myth concept of the entrepreneur (the WHY), the manager (the HOW) and the technician (the WHAT).

The examples and anecdotes he uses are engaging and fitting. A great read and recommended to all business owners.
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2 of 2 people found the following review helpful
By cd
Format:Paperback|Verified Purchase
Why does the simple always elude us? I loved this book and so did my life and business partner (one and the same). Our ability to complicate things is very high and this little easy to read book has slapped me up side the head and gave me new focus. If focus is an issue for you, if your decision making seems to be slowing or not scoring or both, or you are challenged by what should be easy, maybe it's not burnout. Go back and START WITH WHy! Read it!
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2 of 2 people found the following review helpful
1.0 out of 5 stars Start with "Don't buy this book" July 21 2015
By William
Format:Paperback|Verified Purchase
There's no shortage of great books on mindset, influence and human motivation, but this one is terrible. Its main flaw lies in its banality. If you don't have a sense of purpose, you're less likely to succeed. There you go...saved you the cost of the book.
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7 of 8 people found the following review helpful
4.0 out of 5 stars Start with Why Feb. 4 2011
I like the book. There are lots of advices on how to improve our life. Some of them gave me the "Aha" moment and did not realize that I was doing the opposite thing. It's simple but easy to understand and follow.
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Most recent customer reviews
5.0 out of 5 stars Bookworms' Delight
I enjoyed this print book so much that, after borrowing it from the library, I bought the e-book.
Published 1 month ago by TheSphinx
5.0 out of 5 stars Must Read
This is a must read book for all levels of business. Simon Sinek reveals the ins and outs and ups and downs relative to running a successful business that can be applied to running... Read more
Published 2 months ago by Plimages
5.0 out of 5 stars Five Stars
Great read!
Published 2 months ago by Stacy Patricia
5.0 out of 5 stars Five Stars
Have not read it yet, looking forward to it.
Published 3 months ago by Rudy Varga
2.0 out of 5 stars Yuck
I only gave the 2nd star as I don't hate fact I hate the word hate. Simon's TED talks are what drew me to this book...he is an amazing speaker... Read more
Published 3 months ago by Tanya Plummer-Saunders
5.0 out of 5 stars Great book. The emotion behind why people do things ...
Great book. The emotion behind why people do things is a driving force. Once you find out why, motivating becomes natural and less of a struggle
Published 4 months ago by Jill
5.0 out of 5 stars Five Stars
Great book!
Published 5 months ago by kurtmart
4.0 out of 5 stars Relevant read in today's world
Simon Sinek really does deliver here. He is able to capture our imagination in a way that few are able. He uses strong examples to define his thinking. Read more
Published 5 months ago by B L Hachey
5.0 out of 5 stars It's an amazing book, with a fresh perspective from a business ...
I think everyone should read this at some point. It's an amazing book, with a fresh perspective from a business point of view.
Published 6 months ago by Jeremy Cove
5.0 out of 5 stars A must read.
An essential read for anyone who wants to become a leader.
Published 6 months ago by Cory Tomm
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