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Start with Why: How Great Leaders Inspire Everyone to Take Action
 
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Start with Why: How Great Leaders Inspire Everyone to Take Action [Kindle Edition]

Simon Sinek
4.9 out of 5 stars  See all reviews (17 customer reviews)

Kindle Price: CDN$ 13.99 includes free international wireless delivery via Amazon Whispernet
Sold by: Penguin Group USA
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One of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead -- William Ury, Co-Author Of Getting To Yes A powerful and penetrating exploration of what separates great companies and great leaders from the rest -- Polly Labarre, Co-Author Of Mavericks At Work

Product Description

"A powerful and penetrating exploration of what separates great companies and great leaders from the rest."
-Polly LaBarre, coauthor of Mavericks at Work


Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty?

In studying the leaders who've had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way-and it's the complete opposite of what everyone else does. People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why.

Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire.



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4.9 out of 5 stars
4.9 out of 5 stars
Most helpful customer reviews
22 of 22 people found the following review helpful
By Robert Morris HALL OF FAME TOP 10 REVIEWER
Format:Hardcover
I agree with Simon Sinek that individuals as well as organizations must have a crystal clear sense of purpose or it will be very difficult (if not impossible) for them to decide what to do and how to do it. If they have the right purpose, it will guide and inform their decisions and, meanwhile, inspire and then sustain their efforts. Sinek suggests that the Golden Circle "helps us to understand why we do what we do. [It] provides compelling evidence of how much more we can achieve if we remind ourselves to start everything we do by asking why." In brief, here is Sinek's outside-in explanation:

"Every single company and organization on the planet knows WHAT they do...Everyone is easily able to describe the products or services a company sells or the job function they have within that system. WHATs are easy to identify."

"Some companies and people know HIW they do WHAT they do...Not as obvious as WHATs, many think these are the differentiating or motivating factors in a decision. It would be false to assume that's all that's required. There is one missing detail."

"Very few people or companies can clearly articulate WHY they do WHAT they do...By WHY I mean what is your purpose, cause or belief? WHY does your company exist? WHY do you get out of bed every morning? And WHY should anyone care?"

Brief digression: Whenever I meet with a new client's marketing team, I go around the table and ask each person to answer three simple questions. One after another around the table, they have no problem answering the "first two: "Who are you?" and "What do you do?" So far, so good. Then I ask the third question and the subsequent silence is deafening: "Why should I care?" Eventually, one brave soul finally responds, citing and praising functions, features, benefits, etc.
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5 of 5 people found the following review helpful
5.0 out of 5 stars Required reading if you want to work with me... June 1 2013
Format:Paperback
This review is LONG overdue. I found Start With Why to be a fantastic and life changing book for me and my family. I enjoyed the book so much I read it three times in a row. I'll likely read it again a couple more times before the year is up.

So why? Because I believe what Simon believes, that people don't buy what you do, the buy WHY you do it. What you do is proof of what you believe.

My clients are business owners looking to grow their business, earn more clients, develop and lead a stronger team, get more rest and do their life's work... get all that right and profit is the inevitable result.

I used to be an "aspirational sales person". Not any more. Never again. Funny enough, my conversion on new business has increased as well as client retention...

Start With Why is now required reading for my current clients and anyone else who wishes to work with me. Best decision I ever made.

PS: I don't charge extra for spelling mistakes, they're just my gift to you ;-)

@VinceFowler
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11 of 12 people found the following review helpful
Format:Hardcover
Let me begin by saying I listened to the (unabridged) audio version of this book before buying the hard copy. I bought the hard cover book because there are simply so many great business concepts and illustrations that I use to emphasize points I am making.

Simon's book is energizing. While the concepts aren't unheard before, they are presented with punch and power. And the way he has woven great accounts of businesses that implement or ignore these concepts is highly engaging.

In the audio version, you will find that his passionate and articulate delivery is compelling. Exceptional, even. I could hardly wait until my next hour of running to hear more!

Jim Brown, author of The Imperfect Board Member
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3 of 3 people found the following review helpful
5.0 out of 5 stars WOW! May 18 2012
By L. Brost TOP 1000 REVIEWER
Format:Paperback|Verified Purchase
This book was recommended to me by a friend who know I was struggling with context on the book I'm currently writing. "Start With Why" was exactly what I needed. This is a pertinent and powerful book that I highly recommend to anyone who is working on a complex project. The writing is tight and reader-friendly, with great pace and nuance. It's a winner!
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7 of 8 people found the following review helpful
4.0 out of 5 stars Start with Why Feb. 4 2011
Format:Hardcover
I like the book. There are lots of advices on how to improve our life. Some of them gave me the "Aha" moment and did not realize that I was doing the opposite thing. It's simple but easy to understand and follow.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Best business book I've read in years March 19 2014
Verified Purchase
Makes complete sense, thought provoking, LOVED this book. Immediately applied the concepts and brought forward many parallels to current business.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Amazing concept! March 13 2014
Verified Purchase
After seeing the TED Talk on the Golden Circle,I knew that I had to get this book. Simon Sinek so easy into a concept that will confuse and irritate most small business owners but what he's really doing is romanticizing Michael Gerber's E-Myth concept of the entrepreneur (the WHY), the manager (the HOW) and the technician (the WHAT).

The examples and anecdotes he uses are engaging and fitting. A great read and recommended to all business owners.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Thought provoking March 10 2014
Verified Purchase
Great book for anyone in business. Helps keep focus for yourself and your team. would and have recommended several times already.
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Most recent customer reviews
5.0 out of 5 stars Love this book
This book inspired me, it taught me to be curious instead of just accepting the facts and situation. I would recommend this book to everyone.
Published 3 months ago by lavender26
5.0 out of 5 stars great read!
The concept of the Golden Circle is very relevant to all aspects of life, work and personal. Very inspirational indeed
Published 4 months ago by Shail Paliwal
5.0 out of 5 stars I sure hope this is recommended reading in business college!
Why does the simple always elude us? I loved this book and so did my life and business partner (one and the same). Read more
Published 5 months ago by cd
5.0 out of 5 stars Practical and useable tomorrow
A very worthwhile read. I have marked it in many places and am using it to refine and re-energize my small business. Read more
Published 7 months ago by Cam Kesteven
5.0 out of 5 stars Compelling Strategy
I was initially inspired by the Simon Sinek's video on TED. The book further flushed out what he was saying and made for a compelling addition to a compelling talk. Read more
Published 8 months ago by PBNS
5.0 out of 5 stars Simple and Profound
This is a must read. Start With Why provides us with a powerful framework to lead our lives and organizations. It's a book and concept that provides a shift in a perspective. Read more
Published 9 months ago by steveshed
4.0 out of 5 stars Fantastic but longer than needed
I loved the concept although the examples get overly repetitive after a while. It took me close to a year to push through the second half of the book after a spectacular first half... Read more
Published 17 months ago by Steve Groves
5.0 out of 5 stars Absolutely phenomenal!
Phenomenal book. Articulated with utter simplicity, it's an easy read but a powerful read. Finding your 'why' just might change you life when you learn to live for something... Read more
Published 17 months ago by Josh Pick
5.0 out of 5 stars Start With Why
Great book! Easy to read. Powerful message that can be use at home and work. Always start with WHY and everything else will fa into place.
Published 20 months ago by deb123
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Popular Highlights

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WHY did we start doing WHAT were doing in the first place, and WHAT can we do to bring our cause to life considering all the technologies and market opportunities available today? &quote;
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The role of a leader is not to come up with all the great ideas. The role of a leader is to create an environment in which great ideas can happen. &quote;
Highlighted by 235 Kindle users
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But when a company clearly communicates their WHY, what they believe, and we believe what they believe, then we will sometimes go to extraordinary lengths to include those products or brands in our lives. &quote;
Highlighted by 225 Kindle users

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