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Start with Why: How Great Leaders Inspire Everyone to Take Action Paperback – Dec 27 2011


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Product Details

  • Paperback: 256 pages
  • Publisher: Portfolio; Reprint edition (Dec 27 2011)
  • Language: English
  • ISBN-10: 1591846447
  • ISBN-13: 978-1591846444
  • Product Dimensions: 13.5 x 1.8 x 20.3 cm
  • Shipping Weight: 118 g
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (32 customer reviews)
  • Amazon Bestsellers Rank: #60 in Books (See Top 100 in Books)

Product Description

Review

One of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead -- William Ury, co-author of Getting to Yes A powerful and penetrating exploration of what separates great companies and great leaders from the rest -- Polly LaBarre, co-author of Mavericks at Work --This text refers to an alternate Paperback edition.

About the Author

Simon Sinek teaches leaders and organizations how to inspire people-From members of Congress to foreign ambassadors, from small businesses to corporations like Microsoft and American Express, from Hollywood to the UN to the Pentagon. He lives in New York City.

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25 of 26 people found the following review helpful By Robert Morris HALL OF FAMETOP 10 REVIEWER on June 29 2010
Format: Hardcover
I agree with Simon Sinek that individuals as well as organizations must have a crystal clear sense of purpose or it will be very difficult (if not impossible) for them to decide what to do and how to do it. If they have the right purpose, it will guide and inform their decisions and, meanwhile, inspire and then sustain their efforts. Sinek suggests that the Golden Circle "helps us to understand why we do what we do. [It] provides compelling evidence of how much more we can achieve if we remind ourselves to start everything we do by asking why." In brief, here is Sinek's outside-in explanation:

"Every single company and organization on the planet knows WHAT they do...Everyone is easily able to describe the products or services a company sells or the job function they have within that system. WHATs are easy to identify."

"Some companies and people know HIW they do WHAT they do...Not as obvious as WHATs, many think these are the differentiating or motivating factors in a decision. It would be false to assume that's all that's required. There is one missing detail."

"Very few people or companies can clearly articulate WHY they do WHAT they do...By WHY I mean what is your purpose, cause or belief? WHY does your company exist? WHY do you get out of bed every morning? And WHY should anyone care?"

Brief digression: Whenever I meet with a new client's marketing team, I go around the table and ask each person to answer three simple questions. One after another around the table, they have no problem answering the "first two: "Who are you?" and "What do you do?" So far, so good. Then I ask the third question and the subsequent silence is deafening: "Why should I care?" Eventually, one brave soul finally responds, citing and praising functions, features, benefits, etc.
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8 of 8 people found the following review helpful By Vince Fowler on June 1 2013
Format: Paperback
This review is LONG overdue. I found Start With Why to be a fantastic and life changing book for me and my family. I enjoyed the book so much I read it three times in a row. I'll likely read it again a couple more times before the year is up.

So why? Because I believe what Simon believes, that people don't buy what you do, the buy WHY you do it. What you do is proof of what you believe.

My clients are business owners looking to grow their business, earn more clients, develop and lead a stronger team, get more rest and do their life's work... get all that right and profit is the inevitable result.

I used to be an "aspirational sales person". Not any more. Never again. Funny enough, my conversion on new business has increased as well as client retention...

Start With Why is now required reading for my current clients and anyone else who wishes to work with me. Best decision I ever made.

PS: I don't charge extra for spelling mistakes, they're just my gift to you ;-)

@VinceFowler
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13 of 14 people found the following review helpful By Jim Brown on Aug. 7 2011
Format: Hardcover
Let me begin by saying I listened to the (unabridged) audio version of this book before buying the hard copy. I bought the hard cover book because there are simply so many great business concepts and illustrations that I use to emphasize points I am making.

Simon's book is energizing. While the concepts aren't unheard before, they are presented with punch and power. And the way he has woven great accounts of businesses that implement or ignore these concepts is highly engaging.

In the audio version, you will find that his passionate and articulate delivery is compelling. Exceptional, even. I could hardly wait until my next hour of running to hear more!

Jim Brown, author of The Imperfect Board Member
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3 of 3 people found the following review helpful By Prairie Dog on May 18 2012
Format: Paperback Verified Purchase
This book was recommended to me by a friend who know I was struggling with context on the book I'm currently writing. "Start With Why" was exactly what I needed. This is a pertinent and powerful book that I highly recommend to anyone who is working on a complex project. The writing is tight and reader-friendly, with great pace and nuance. It's a winner!
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2 of 2 people found the following review helpful By Kallon John on March 13 2014
Verified Purchase
After seeing the TED Talk on the Golden Circle,I knew that I had to get this book. Simon Sinek so easy into a concept that will confuse and irritate most small business owners but what he's really doing is romanticizing Michael Gerber's E-Myth concept of the entrepreneur (the WHY), the manager (the HOW) and the technician (the WHAT).

The examples and anecdotes he uses are engaging and fitting. A great read and recommended to all business owners.
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2 of 2 people found the following review helpful By cd on Feb. 2 2014
Format: Paperback Verified Purchase
Why does the simple always elude us? I loved this book and so did my life and business partner (one and the same). Our ability to complicate things is very high and this little easy to read book has slapped me up side the head and gave me new focus. If focus is an issue for you, if your decision making seems to be slowing or not scoring or both, or you are challenged by what should be easy, maybe it's not burnout. Go back and START WITH WHy! Read it!
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7 of 8 people found the following review helpful By Catalina P. Trinidad on Feb. 4 2011
Format: Hardcover
I like the book. There are lots of advices on how to improve our life. Some of them gave me the "Aha" moment and did not realize that I was doing the opposite thing. It's simple but easy to understand and follow.
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2 of 2 people found the following review helpful By Mary- anne giancola on March 19 2014
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Makes complete sense, thought provoking, LOVED this book. Immediately applied the concepts and brought forward many parallels to current business.
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