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Starting an Online Business All-in-One For Dummies [Paperback]

Shannon Belew , Joel Elad
4.0 out of 5 stars  See all reviews (2 customer reviews)
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Book Description

Dec 6 2011 For Dummies
Conquer the online marketplace with this new version of a bestseller!

Whether you've thought of starting an online business or you're already selling online, this update to a bestseller presents invaluable advice for getting--and keeping--online customers. Covering everything from creating a business plan and building a customer-friendly site to marketing with Facebook and Twitter, this fun and friendly guide features eleven minibooks that cover online business basics, legal and accounting matters, website design, online and operating issues, Internet security, techniques for boosting sales, storefront selling, fundraising sites, niche e-commerce, and more.

  • Updated to include coverage of the latest online marketing tools, techniques, and trends
  • Includes coverage of how to use social media sites like Facebook, Twitter, Foursquare, and Yelp to reach your customers as well as expanded coverage of mobile marketing
  • Explains how your location can actually bring new customers to you
  • Details ways to build a business plan that translates your ideas into a profitable enterprise
  • Shares advice for choosing software to help you manage taxes, balance sheets, and other accounting chores; using PR and advertising tools that best promote your business online, including Google AdWords; and create a website that helps your business make money

Discover why "online entrepreneurship" means more than just building a website. Starting an Online Business All-in-One For Dummies breaks down everything the budding entrepreneur needs to know to be successful online and keep your customers coming back for more. 

Frequently Bought Together

Starting an Online Business All-in-One For Dummies + Starting and Running a Small Business For Canadians For Dummies All-in-One + Canadian Small Business Kit For Dummies
Price For All Three: CDN$ 70.65

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Product Description

From the Back Cover

Here's everything you need to plan, launch, and maintain a successful online business

The 21st century marketplace is online. Now that you've decided to start a business there, you need a business partner to help you make the most of the medium. Try this book! From developing a business plan to designing your Web site to handling accounting to marketing through social media, this friendly guide is packed with the up-to-date info you need to make your online business boom.

  • Get started — think like a netrepreneur, evaluate your idea, build a business plan, and stay legal

  • Claim a name — choose the perfect domain name and learn to create a killer Web site

  • Go to work — determine a revenue model, establish payment options, manage your inventory, and fill orders efficiently

  • Plan for security — know the risks, develop a security plan, and learn how to handle an attack

  • Drum up business — market your company via search engine optimization, advertising, blogs, and social media

  • Storefront advantages — explore storefront options from Amazon, Yahoo!, and eBay

  • Find your niche — consider products and services tailored to a particular customer base

  • For nonprofits too — see how your organization can boost awareness and raise funds online

Open the book and find:

  • Ideas for funding your online start-up

  • Tips on trademarks and copyrights

  • Ways to help your customers find you

  • How to move your brick-and-mortar customers online

  • What mobile commerce can do for you

  • Instant e-commerce solutions to try

  • Hints for maximizing social media

  • Ways to breathe new life into a tired business

11 Books in 1

  • Online Business Basics

  • Legal and Accounting

  • Web Site Design

  • Online and Operating

  • Internet Security

  • Boosting Sales

  • Retail to E-Tail

  • Storefront Selling

  • Fundraising Sites

  • Niche E-Commerce

  • E-Commerce Advanced

About the Author

Shannon Belew owns several online businesses, including the award-winning, nationally recognized, a global provider of resources for small and home businesses.

Joel Elad operates, an online business he began in 1998, and contributes to Entrepreneur magazine and

Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most helpful customer reviews
1 of 1 people found the following review helpful
4.0 out of 5 stars Recommend April 18 2014
Format:Paperback|Verified Purchase
For a beginner and just get some general knowledge of an online business, I definitely recommend this.

Obviously you won't be ready to start your business right after reading this book, but it will guide you in the right direction.
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1 of 1 people found the following review helpful
4.0 out of 5 stars Very content rich book July 9 2013
Format:Paperback|Verified Purchase
This book answered many questions I had with starting a small business and also helped inspire me to begin researching and learning more about the industry I am going into.
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Most Helpful Customer Reviews on (beta) 4.7 out of 5 stars  24 reviews
30 of 30 people found the following review helpful
5.0 out of 5 stars a must read if your considering starting a business March 17 2012
By Lisa - Published on
Format:Paperback|Verified Purchase
The book arrived in less than 72 hours after I purchased it. And let me say this book is a wealth of knowledge. I have read it cover to cover and have many page markers. It's written in easy to understand lingo and points out many things most people might over look. It's a large book but worth every word. I highly suggest purchasing this if your even considering starting a business. easy read, very detailed, great price, up to date , a must read. I would recommend this to friends and family. One of the better purchases I have made thus far in creating my online business. no regrets.
15 of 15 people found the following review helpful
5.0 out of 5 stars Very Useful! March 18 2012
By Pam - Published on
Format:Paperback|Verified Purchase
This is a very comprehensive book. It has been very useful to me as I work on starting up an online business. The format of the book allows you to easily reference only those sections that are applicable to your interest. It was also delivered very timely!
10 of 10 people found the following review helpful
5.0 out of 5 stars Very helpful and current April 17 2013
By John Rice - Published on
Format:Paperback|Verified Purchase
I started an online business selling and servicing residential playground equipment and this book was crucial to its current success. I started the process without the book but bought it as the other "For Dummies" books have been an easy read with many helpful tips and I wanted to get some outside ideas with having to spend a lot of time reading. This book was perfect as it was organized into sections of interest that I could read without having to read the entire book to get out of it what I was looking for at that particular moment. As with all other book in this series, it was well organized, easy to follow and understand and made quick work of finding helpful information without having to spend hours researching.

Most importantly, the book offered valuable advice on many topics that I had not even considered. As a tradesman with some college, this book was invaluable to me and my current success as I spent the last few months setting up my website and now I am not only selling playsets on a regular basis, but I am installing and servicing them and have had to hire help to answer the phones , work in the field, and had to get an accountant to help with all of the money that is coming in and to aid me in my taxes. To me, this is my dream fulfilled and I honestly do not believe that my site would look as professional as it does or be as good as it is without the aid of this book- it truly was very helpful to me and I hope that if you are starting your own online business that you give it a try and see exactly what I mean as it walks you through everything from formulating an idea for a business, to getting the proper licensing, to implementing the site and going live on the net. Best wishes on your adventure!!
6 of 6 people found the following review helpful
5.0 out of 5 stars Starting Online for Dummies Sept. 3 2012
By Gordon L. Swanson Sr. - Published on
Format:Paperback|Verified Purchase
So far I love this book. It has been a huge help to me. Much information for such a small price. The author is awesome she really cares about someone besides herself if shows. Thank you Amazon.
3 of 3 people found the following review helpful
4.0 out of 5 stars Very useful and all inclusive for starters. Aug. 15 2012
By Vir Garcia Morales - Published on
Format:Kindle Edition
I have found this book very useful and all inclusive for starters. It is oriented for US Online Business which still can be helpful in the concepts for overseas ones. I would start with this book and then get deep on what I am interested with others dedicated to specific topics.
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