Starting an Online Business For Dummies and over one million other books are available for Amazon Kindle. Learn more

Vous voulez voir cette page en français ? Cliquez ici.


or
Sign in to turn on 1-Click ordering.
or
Amazon Prime Free Trial required. Sign up when you check out. Learn More
More Buying Choices
Have one to sell? Sell yours here
Search inside this book
Start reading Starting an Online Business For Dummies on your Kindle in under a minute.

Don't have a Kindle? Get your Kindle here, or download a FREE Kindle Reading App.

Starting an Online Business For Dummies [Paperback]

Greg Holden (Author)
List Price: CDN$ 29.99
Price: CDN$ 18.80 & eligible for FREE Super Saver Shipping on orders over CDN$ 25. Details
You Save: CDN$ 11.19 (37%)
o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o
Only 1 left in stock (more on the way).
Ships from and sold by Amazon.ca. Gift-wrap available.
Want it delivered Friday, June 21? Choose One-Day Shipping at checkout.

Formats

 Amazon Price New from Used from
Kindle Edition CDN $14.13   -- --
Paperback CDN $18.80   -- --
There is a newer edition of this item:
Starting an Online Business For Dummies Starting an Online Business For Dummies
CDN$ 18.80
Available for Pre-order

Book Description

Publication Date: July 13 2010 | Series: For Dummies (Computers)
The nuts-and-bolts for building your own online business and making it succeed

Is there a fortune in your future? Start your own online business and see what happens. Whether you're adding an online component to your current bricks-and-mortar or hoping to strike it rich with your own online startup, the sixth edition of this popular and practical guide can help.

Find out how to identify a market need, handle promotion, choose Web hosting services, set up strong security, pop up prominently in search engine rankings, and more. The book explores the hottest business phenomenon today—social media marketing—with full coverage of Twitter, Facebook, blogs, and other technologies that are now firmly part of the online business landscape.

  • Dives into all aspects of starting and establishing an online business, including the very latest big trends
  • Highlights business issues that are of particular concern to online businesses
  • Reveals how to identify a market need, handle promotion, choose Web hosting services, set up strong security, pop up prominently in search engine rankings, and more
  • Covers the hottest social media marketing opportunities, including Twitter, Facebook, YouTube, and blogs
  • Shows you specific types and examples of successful online businesses
  • Provides the latest on B2B Web site suppliers, such as AliBaba.com

Build a better online business from the ground up, starting with Starting an Online Business For Dummies, 6th Edition!

Frequently Bought Together

Starting an Online Business For Dummies + Canadian Small Business Kit For Dummies + Starting and Running a Small Business For Canadians For Dummies All-in-One
Price For All Three: CDN$ 71.45

Show availability and shipping details

  • In Stock.
    Ships from and sold by Amazon.ca.
    Eligible for FREE Super Saver Shipping on orders over CDN$ 25. Details

  • Canadian Small Business Kit For Dummies by Margaret Kerr Paperback CDN$ 24.44

    In Stock.
    Ships from and sold by Amazon.ca.
    Eligible for FREE Super Saver Shipping on orders over CDN$ 25. Details

  • Starting and Running a Small Business For Canadians For Dummies All-in-One by John Aylen Paperback CDN$ 28.21

    In Stock.
    Ships from and sold by Amazon.ca.
    This item ships for FREE with Super Saver Shipping. Details

Customers Who Bought This Item Also Bought

Product Details

Product Description

From the Back Cover

Start a new endeavor and open your own online business quickly and easily

Armed with a computer, an Internet connection, and a good idea — but hesitant to take that first step toward making money online? Starting an Online Business For Dummies gives you confidence by providing you with essential advice and up-to-date trends in e-commerce, all aimed at helping you make money online.

  • Mind your own business — discover the latest strategies for promoting your business and outdoing the competition

  • Getting to know you — identify your customers, get to know the marketplace, and establish a unique visual identity

  • Outta site — get the most from your Web host, update your site to keep customers interested, and use tools to jazz things up

  • The way to pay — choose an online payment system, set up secure credit card payments, and verify credit card data

  • On the level — protect your domain name, figure out if a trademark is available, and explore legal issues you need to know

  • Go straight to the source — sell on consignment, work with a wholesaler, or buy direct from around the globe

  • Stand out in the crowd — increase your Web presence with search engine optimization, Web marketing, and social media tools

  • No Web site? No problem — sell goods via eBay® auctions, Craigslist®, CafePress®, and other online marketplaces

Open the book and find:

  • Guidance for creating an e-business plan

  • Tips for making your site easily searchable

  • The basics of online business accounting

  • Advice for optimizing the shopping experience

  • Ways to advertise with YouTube®, Twitter®, Facebook®, and blogs

  • Pointers for maximizing Google's tools

  • The essentials of opening an eBay store

  • Ways to find products to sell or to work with wholesalers

Learn to:

  • Identify a market need and choose the right Web hosting service

  • Enhance site security and boost your customer service

  • Improve your site's search rankings

  • Market your business through social media

About the Author

Greg Holden is the founder of Stylus Media, which specializes in creating Web pages for small businesses. He is the author of nearly 50 books on computers and the Internet that provide readers with the knowledge, skills, and tools they need to expand their operations into the Internet.
Inside This Book (Learn More)
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Search inside this book:

What Other Items Do Customers Buy After Viewing This Item?

› Explore similar items

Customer Reviews

There are no customer reviews yet on Amazon.ca
5 star
4 star
3 star
2 star
1 star
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 3.9 out of 5 stars  9 reviews
5 of 5 people found the following review helpful
1.0 out of 5 stars not very useful Dec 10 2011
By veronica2011 - Published on Amazon.com
Format:Paperback|Amazon Verified Purchase
I was very disappointed with this book and did not find it helpful. The information is very superficial and general. For instance, the chapter "Opening Your Business In 10 Easy Steps" states "Come up with a business plan", and "Find a host for your website". Well, that's just stating the obvious! There is no information in the book on HOW to do any of this, though. For instance, there are no tips on finding a host, no mention of what to look for in a host or what pitfalls there are. This problem persists throughout the book in all the other chapters. Not very useful.
6 of 7 people found the following review helpful
4.0 out of 5 stars Starting an Online Business for Dummies (WILEY) Sep 9 2010
By BlogOnBooks - Published on Amazon.com
Format:Paperback
More basic, of course, is the latest edition of Wiley's "Starting an Online Business for Dummies" by Greg Holden. This book, in it's 6th edition, provides a much broader view of the web-biz world, focusing on the tools to get started to build even the most basic e-commerce sites, with much less regard to specific niches and the degree to which they pay out. Traditional subjects like, third-party software, hosting solutions, SEO, payment systems, customer service, etc. are presented in a systematic order, allowing the business owner to understand each of the steps necessary to create a well-oiled online presence. This latest "Dummies" edition presents everything a new entrepreneur needs to get started with the basic of building a rudimentary e-commerce site (including an update on third-party tools from Google and other providers that have come on the market since the last edition) though to get beyond the basics essential to creating a true internet retail powerhouse, much more advanced information would still be required.
2 of 2 people found the following review helpful
3.0 out of 5 stars okay book but lousy software Sep 28 2011
By Sir Roderick - Published on Amazon.com
Format:Paperback
This book tends to be one of those that needs to be extremely up-to-date or it quickly becomes obsolete. So my first recommendation is to buy this book shortly after it is updated, then read/utilize it right away.
When I bought this book, it came with "business software tools on CD-ROM." This was entirely useless.
First, the files were not clearly named, so it was hard to use.
Second, I didn't find one useful or worthwhile bit of information on the CD. It seems to me like it was just added as a sales gimmick. I was disappointed. Hopefully the author has updated this software on more recent editions of the book.

    Your Shopping Cart is empty.

    Give it purpose—fill it with books, DVDs, clothes, electronics, and more.

    If you already have an account, sign in.

    View Cart (0 items)

      Listmania!

      Create a Listmania! list

      Look for similar items by category

      Feedback

      Would you like to update product info or give feedback on images?

      Amazon.ca Privacy Statement Amazon.ca Shipping Information Amazon.ca Returns & Exchanges