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The comprehensive, seven-books-in-one package Canadian entrepreneurs can trust
With more Canadians considering starting their own small businesses than ever before, there's never been a greater need for a detailed, comprehensive guide to help budding entrepreneurs get off the ground. Comprised of seven books that cover every aspect of running a business, from developing a business plan to managing growth successfully, and everything in between, Starting and Running a Small Business For Canadians All-in-One For Dummies will ensure your ventures meet with success.
Offering everything you need to know about starting your own business and managing growth, this is essential reading for anyone looking to make it big in the world of small business.
Get to know the basics of starting a small business in Canada — investigate how to create the perfect business plan
Grasp the rules of intellectual property — discover what rights small business owners have
Define your target market — shape your business around the segment you serve
Learn the language of bookkeeping — investigate balance sheets, assets, liabilities, equities, and more
Delve into computer accounting programs — find the right software for your business
Discover the value of human resources —pinpoint your HR duties, and see how you can make your employees happier
Get to know the marketing process — target your customers with a tailor-made message
Understand websites and social media — create an effective and interactive online presence for your business
Open the book and find:
How to enforce your trademark
Techniques for putting together a business statement
Tips on spotting business strengths and weaknesses
How to navigate the accounting cycle
The rules of a balance sheet
Ways to develop a recruiting process
How to use SEO keywords to target your audience
Mobile marketing strategies
7 books in 1
Small Business A-Z
Intellectual Property Law
Small Business Marketing
John Aylen has a small business that provides marketing and communications services to businesses, institutional clients and not-for-profit organizations of all sizes. He is a regular guest lecturer at the Dobson Centre for Entrepreneurial Studies at McGill University and has been a judge at the John Molson School of Business International MBA Case Competition for more than 10 years. He is the author of a number of books on small business management and contemporary history. He has written widely on business topics for magazines and newspapers in Canada and has edited books on health care and business strategy as well as works of fiction.