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Starting and Running a Small Business For Canadians For Dummies All-in-One Paperback – May 1 2012


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Product Details

  • Paperback: 672 pages
  • Publisher: For Dummies (May 1 2012)
  • Language: English
  • ISBN-10: 1118172825
  • ISBN-13: 978-1118172827
  • Product Dimensions: 23.4 x 18.5 x 4.1 cm
  • Shipping Weight: 975 g
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Bestsellers Rank: #116,435 in Books (See Top 100 in Books)
  • See Complete Table of Contents

Product Description

From the Back Cover

The comprehensive, seven-books-in-one package Canadian entrepreneurs can trust

With more Canadians considering starting their own small businesses than ever before, there's never been a greater need for a detailed, comprehensive guide to help budding entrepreneurs get off the ground. Comprised of seven books that cover every aspect of running a business, from developing a business plan to managing growth successfully, and everything in between, Starting and Running a Small Business For Canadians All-in-One For Dummies will ensure your ventures meet with success.

Offering everything you need to know about starting your own business and managing growth, this is essential reading for anyone looking to make it big in the world of small business.

  • Get to know the basics of starting a small business in Canada — investigate how to create the perfect business plan

  • Grasp the rules of intellectual property — discover what rights small business owners have

  • Define your target market — shape your business around the segment you serve

  • Learn the language of bookkeeping — investigate balance sheets, assets, liabilities, equities, and more

  • Delve into computer accounting programs — find the right software for your business

  • Discover the value of human resources —pinpoint your HR duties, and see how you can make your employees happier

  • Get to know the marketing process — target your customers with a tailor-made message

  • Understand websites and social media — create an effective and interactive online presence for your business

Open the book and find:

  • How to enforce your trademark

  • Techniques for putting together a business statement

  • Tips on spotting business strengths and weaknesses

  • How to navigate the accounting cycle

  • The rules of a balance sheet

  • Ways to develop a recruiting process

  • How to use SEO keywords to target your audience

  • Mobile marketing strategies

7 books in 1

  • Small Business A-Z

  • Intellectual Property Law

  • Business Plans

  • Bookkeeping

  • Human Resources

  • Small Business Marketing

  • Online Marketing

About the Author

John Aylen has a small business that provides marketing and communications services to businesses, institutional clients and not-for-profit organizations of all sizes. He is a regular guest lecturer at the Dobson Centre for Entrepreneurial Studies at McGill University and has been a judge at the John Molson School of Business International MBA Case Competition for more than 10 years. He is the author of a number of books on small business management and contemporary history. He has written widely on business topics for magazines and newspapers in Canada and has edited books on health care and business strategy as well as works of fiction.

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6 of 6 people found the following review helpful By Jinnah on Dec 6 2012
Format: Paperback Verified Purchase
Not terribly practical. No information on laws or taxes or logistics. They spend a lot of time talking about how to write a mission statement. It's more about self reflection and getting your head in order, then it is about solid, practical information.
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3 of 3 people found the following review helpful By nellie on Sept. 26 2013
Format: Paperback Verified Purchase
I found this book guided me to the next level. Having never run or owned a business before I was in the dark about what to look for or which questions to ask. I can now use the info, web sites and the references to prepare my entry into the business world and avoid the pitfalls which many people fall into. In short, the book gives good guidance for a beginner.

N.S.
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2 of 2 people found the following review helpful By Caius on Nov. 8 2012
Format: Paperback Verified Purchase
I found the book to be very helpful in starting my business. The information within is clear, concise and easy to find as needed. I would definitely recommend this as a useful reference source.
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2 of 3 people found the following review helpful By Andrea Springer on Jan. 6 2013
Format: Paperback Verified Purchase
I love all the common sense in this book and it has a lot of useful information. I would recommend this book to anyone starting a small business in any country.
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