- Paperback: 384 pages
- Publisher: NOLO; 4th edition (October 2004)
- Language: English
- ISBN-10: 1413300839
- ISBN-13: 978-1413300833
- Product Dimensions: 22.4 x 17.8 x 2.5 cm
- Shipping Weight: 476 g
- Average Customer Review: 4.5 out of 5 stars See all reviews (4 customer reviews)
- Amazon Bestsellers Rank: #358,618 in Books (See Top 100 in Books)
|
||||||||||||||||||
|
||||||||||||||||||
|
||||||||||||||||||
| ||||||||||||||||||
Product Details |
Product Description
About the Author
Cheryl Woodard learned the publishing business like most people do -- by jumping bravely into it without any preparation whatsoever. She co-founded PC, Macworld, PC World and Publish magazines, concentrating her attention on ad sales, circulation marketing and business management issues. In 1993, Cheryl began consulting with book, software, newsletter and magazine publishers. Author of Starting & Running a Successful Newsletter or Magazine, she specializes in helping business owners or chief executives sort out marketing and overall business strategies. She lives with her husband and two children in Berkeley, California.
--This text refers to an out of print or unavailable edition of this title.
Inside This Book
(Learn More)
First Sentence
This book is a step-by-step guide to the business side of publishing. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index
This book is a step-by-step guide to the business side of publishing. Read the first page
Explore More
Concordance
Browse Sample PagesConcordance
Front Cover | Copyright | Table of Contents | Excerpt | Index
Tag this product(What's this?)Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organize and find favorite items. |
Customer Reviews
|
Share your thoughts with other customers:
|
||||||||||||||||||||||
|
Most helpful customer reviews
3.0 out of 5 stars
Good, but ....,
By A Customer
This review is from: Starting & Running a Successful Newsletter or Magazine (Paperback)
This book is a good general overview, but it misses some important stuff that someone who is generally unfamiliar with the publishing business will need to know before attempting to start a magazine.I found the book lacking in the basic details I needed to know, such as where to find distributors, how to get a UPC code, how to recruit new writers, etc. For a basic overview and particularly for the marketing side of owning a magazine (which is very important), I'd recommend this book. For the nuts-and-bolts stuff I'd recommend the e-book, "How Not to Start a Magazine," published by Palfrey Media ...
5.0 out of 5 stars
Not perfect, but pretty darn close.,
By Travis C. Ward "C. William Anderson" (Silverton, OR United States) - See all my reviews
This review is from: Starting & Running a Successful Newsletter or Magazine (Paperback)
Other than not saying much about design or providing statistical information, this is about as good as a book for this topic can get.I found the information regarding circulation and subscriptions to be of especial help from a hands-on viewpoint. Note that James Kobak in How To Start A Magazine and Publish It Profitably takes a more statistical view which also is of vital importance, but he lacks the down-to-earth manner of Cheryl Woodard. It's a shame the two couldn't get together and combine both views! What I found of less value was the chapter about raising money and managing employees. Frankly, such topics could be removed and the book would suffer no a whit. She did a great job discussing internet publishing and should expand on the topic in the next edition. Cheryl was a co-founder of PC Magazine and MacWorld and certainly understands the business aspects. Readers need to understand this. They also, though, could use lay-out help, say by the inclusion of examples and templates on a companion cd that could also list the web sites she refers to. Then, you would have a book that would be pretty close to perfect! Again, I heartily recommend this book!
5.0 out of 5 stars
Great read,
This review is from: Starting & Running a Successful Newsletter or Magazine (Paperback)
Easy to read and covers a wide range of topics, the only thingit doesnt have is a cheque for you to start your business.
Share your thoughts with other customers: Create your own review
Want to see more reviews on this item?
|
Most recent customer reviews |
Listmania!
Look for similar items by category
- Books > Business & Investing > Management & Leadership > Systems & Planning
- Books > Business & Investing > Small Business & Entrepreneurship > Entrepreneurship
- Books > Business & Investing > Small Business & Entrepreneurship > New Business Enterprises
- Books > Professional & Technical > Business Management > Management & Leadership > Systems & Planning
- Books > Reference > Publishing & Books
- Books > Reference > Writing > Journalism
Look for similar items by subject
Feedback
Would you like to update product info or give feedback on images?
