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Product Description
Review
Great tips for newbies who need to determine the feasibility of following their dreams, and still helpful to those who have been at it awhile. ForeWord Aubrey leads the agri-preneur from business plan to market research, from USDA guidelines to product pricing and into the strange world of marketing .This book will help farm operators find a plans that works for them. Berkshire Eagle Here is everything you need to know about launching a small agricultural enterprise, from initial start-up to consumer marketing. American Small Farm
Book Description
To help farmers position themselves well for the opportunities of today's market, Sarah Aubrey, a successful farm-based business owner, shares her years of research and first-hand experience in Starting Running Your Own Small Farm Business. Here is everything you need to know to launch a small agricultural enterprise, from initial start-up to consumer marketing. Begin by fine-tuning your idea into a viable business plan, and then learn how to go out and sell it. Secure financing, work out the legalities, follow USDA guidelines--- and a farming business is born. Aubrey explains every step of the process and even includes samples of the required forms.Every small farmer must also become a skilled salesperson and marketing professional. Aubrey covers allsales venues from rural farmstands to web sites to food service wholesalers and explains the pros and cons of each. She also explains how to create and stick to an advertising budget, develop pricing strategies, and protect personal assets.Aubrey brings her business advice to life with profiles of farmers who are successfully selling everything from small batches of wine to exotic animals, such as elk and alpacas. Their stories are mini-courses in successful farming, sure to inspire every reader.
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
3.7 out of 5 stars (12 customer reviews)
67 of 68 people found the following review helpful
3.0 out of 5 stars
Thought it was about farming..., April 8 2009
By Donna D. Mann - Published on Amazon.com
This review is from: Starting& Running Your Own Small Farm Business: Small-Farm Success Stories * Financial Assistance Sources * Marketing & Selling Ideas * Business Plan Forms & Documents (Paperback)
This book is basically a business/marketing plan with a farming slant. If you're looking for a "how-to" book about farming, this is probably not it. However if you are a farmer, looking to start/run your farm as a business, and you've never had a business class in your life - this study would help you. I'm a marketing consultant who would like to have a small farm. I thought I was getting a book teaching me about soil condition, rotating crops and irrigation. Instead it's Business 101. I could have written this book myself. There are true life vignettes inserted between each business chapter, but it's really a plain vanilla (though solid) business planning treatise. The true stories are motivational.So - it's a great book for farmers who don't know much about business, but not a good buy for business people who don't know much about farming.
15 of 17 people found the following review helpful
3.0 out of 5 stars
Ok, but could have been better, Sep 5 2008
By Rebecca Neilson - Published on Amazon.com
Amazon Verified Purchase(What's this?)
This review is from: Starting& Running Your Own Small Farm Business: Small-Farm Success Stories * Financial Assistance Sources * Marketing & Selling Ideas * Business Plan Forms & Documents (Paperback)
I had read some of the other reivews before purchasing so I was prepared. The examples of other business was great and gave me some new ideas. But the nuts and bolts of really running the busy were a bit vaugue in the book. A lot of the focus was on getting ready to start a business but not as detailed as I had hopped for running a farm business. Since I had a gift certificate it was ok, but don't know if I would buy it again.
3 of 3 people found the following review helpful
5.0 out of 5 stars
So far, not finished, but really enjoying this one!, April 14 2011
By Melissa Hearle "MelissaP" - Published on Amazon.com
This review is from: Starting& Running Your Own Small Farm Business: Small-Farm Success Stories * Financial Assistance Sources * Marketing & Selling Ideas * Business Plan Forms & Documents (Paperback)
I've read part of this book, and so far like it, mainly because of the success stories. It is well-done and seems to have some solid ideas for a small farm business plan. If you already know the basics about running your own business, this is pretty much the same with a farming slant. It will not be anything new and it won't teach you how to farm ... just how to run a farm business, just like the title says. I'm told the author does have another book more about farming, though, and I look forward to reading it. There are a ton of other great how-to-farm books out there.
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