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Starting an eBay Business For Dummies [Paperback]

Marsha Collier
4.0 out of 5 stars  See all reviews (41 customer reviews)
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Book Description

Sept. 4 2007 For Dummies (Lifestyles Paperback)
eBay is the world’s marketplace! If you’re ready to turn your hobby into an online business, Marsha Collier knows exactly how to help. Packed with proven techniques for boosting your business, Starting an eBay Business For Dummies, 3rd Edition includes the steps to success that you’ll want to know.

More than a million people are earning regular income on eBay. Those who are earning the most know how to set up a business, find and manage inventory, use auction management software to best advantage, get freebies on shipping, and run their businesses professionally.  Marsha Collier was one of the first, and she shares all the secrets she’s learned. In this fun and easy guide to getting your online business off and running, you’ll discover how to:

  • Attract more bidders to your auctions
  • Set up a professional business
  • Find out what sells and what doesn’t
  • Increase bidder confidence with strong listings
  • Price your items to sell
  • Reduce your costs by shipping more efficiently
  • Work with a PayPal account and collect your money
  • Understand legal issues such as taxes and licenses
  • Keep appropriate records
  • Improve your image with outstanding customer service

Marsha Collier has been so successful with her home-based business that she educated her daughter on the profits and today is one of the stars of the eBay community. Along with plenty of solid information and time-and-money-saving tips, she’ll give you the confidence you need to become an eBay entrepreneur.

Product Details

Product Description


"They started with collectibles from their closets and then realized they could make a living." (Reader's Digest, November 2002) --This text refers to an out of print or unavailable edition of this title.

From the Author

eBay just gets better and better. If it's your intent to take the leap from casual seller to starting a full or part time business at eBay, this book is for you. After writing "eBay for Dummies" many ebay sellers asked me to write a more advanced book, and this it.

I’ve shared with you the knowledge I’ve gained from talking to hundreds of eBay sellers, many of whom have shared their “secrets” of eBay. I’ve also consulted with some business experts to set up basic bookkeeping and

inventory plans. You'll also have the benefit of my running a successful home business for the past 20 years. I've made a successful living while working at home, so can you.

In this book you’ll learn what it takes to run a successful business on eBay. I’ll give you some hidden eBay secrets and ways to make your selling time on eBay more efficient. You’ll learn about how to divide your personal time and eBay time, the “real” way to set up your books and run a business, where to find merchandise and lots of time and money saving tips along the way. --This text refers to an out of print or unavailable edition of this title.

Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

Most helpful customer reviews
1 of 1 people found the following review helpful
If you found eBay for Dummies helpful, you haven't seen anything yet. This one is a must have for the eBay Seller. This book is jam packed full of information to ease your success. Marsha Collier, the author, has included hints, tips and tricks that you haven't even thought of yet. Be sure to read every page, because even if you don't think it applies to your eBay Business yet...it will. Bottom line, your business will be running smooth as silk if you follow the advice in the book.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Man with a Mannequin Jan. 21 2004
This book is well written. I found it to be concise, divided into areas in an easy to follow manner.
Each chapter stands on its own which makes it easy to read in my favorite style... (All over the place).
She even covers the small details such as proper online picture resolution, including the best camera to buy.
I started with an idea "I want to sell ladies clothing online"
I changed from "A Man with an Idea" to "A Man with a Mannequin" in 3 just days. Thanks Marcia
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3.0 out of 5 stars Helpful info but not what I'm after... April 27 2005
I bought this book hoping for some help in determining what to sell and how to acquire my inventory. I didn't expect the author to tell me "sell THIS" but I was hoping for some tips on finding a niche that might be interesting to me as well as profitable. Now that I've figured out the niche I want to concentrate on (by using my own crude methods), I need to learn how to get my inventory via importers, exporters, wholesalers, etc. This book just doesn't provide that type of information. The focus seems to be on "sell anything you can get your hands on and check out these possible sources like dollar stores and other american-based outlets" which is great if your niche is "everything" and you live in the US where all of these outlets are located.
I'll be honest and admit that I didn't finished reading the entire book because it was clear that the specific info I needed just wasn't there but I wouldn't say this book is a waste of time. Once you've figured out what you want to sell and you need some help selling it and navigating around ebay, this book will likely be a helpful tool.
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4.0 out of 5 stars Really juicy info May 16 2004
By A Customer
I have read different books on business, mainly on e-commerce and of course starting from your home. I must have 3 or 4 Dummies books from learning to play the guitar, investing and business. This one is no different, it offers really juicy and useful information from, providing customer service, marketing, taking photos and writing better content, among other things. Other reviewers mention that it lacks in mentioning some great, helpful tools. If every book could have everything that each reader could think about, that book would have to be an never ending project.
People new to e-commerce at first don't realize that auctions are just as competitive as anything else and that it takes certain, more important aspects of e-business that no one book can cover, and that because new and easy to use e-biz applications are being developed. One can easily diversify their online efforts and have 1, 2 or more income streams. If one is not producing the other two can make up for it! One tool it could've mentioned (quicktour.sitesell.com/all-in-1.html) can really open many tunnelvision eyes. This (case-studies.sitesell.com/all-in-1.html) can add 50 to 90 percent to your online success rate, not to mention a third income stream for your promotion efforts (affiliate program).
Online auctions can be a dream come true, for a particular segment. This Dummies auction book answers many questions, but raises more too! Unlike mail-order, network marketing, real estate and door to door selling, e-commerce CAN, I repeat CAN be put on auto-pilot (affiliatemarketing.sitesell.com/all-in-1.html and affiliates.sitesell.com/all-in-1.html), without as steep of a learning curve, i.e., hiring employees, monthly and yearly taxes, etc.
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By A Customer
Don't even consider starting an eBay business without reading this book. It will pay for itself in no time by helping you avoid many of the pitfalls of new sellers. You will learn how to build more attractive auctions, write interesting and informative copy, take better photos, market your auctions well and provide top-notch customer service, all of which should increase your profits.
Perhaps what makes Collier's book more valuable than that other eBay "Bible" is that Collier's wasn't employed by eBay, so she could be frank about things she liked and didn't like about the auction management tools provided by eBay, and she could recommend sites not affiliated with eBay.
The chapter on auction management software seemed to be lacking. Numerous auction management programs are available, but some of the better ones were not mentioned, such as Inkfrog and Sparedollar. Collier does cover several of the larger auction management software providers, but after reading about several of them, it becomes difficult to differentiate between them. A side-by-side comparison chart summarizing the features would have been helpful. At first glace, all the programs seem the same. After looking into it, they can vary greatly not only in features but in price.
Keep in mind that this book focuses on eBay, only. When you need basic business legal or tax info, don't rely on this book, because Collier doesn't cover it in depth. There are plenty of other resources for that information.
Additionally, this book covers the basics of running a business on eBay, but there is more to learn regarding selling in SPECIFIC categories. One great resource is the eBay discussion board. There is a board for most of the eBay categories, and so much can be learned here.
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Most recent customer reviews
Although the Internet bubble burst, that does not mean that money can not be made via the Internet. Discounting all those spam e-mails about Making Money Fast, Collier provides... Read more
Published on July 11 2004 by Shane Gleason
5.0 out of 5 stars Gave me the tools I needed!
There are lots of books on eBay, but this one really helped me get organized for setting up my ebay business. Read more
Published on June 28 2004
1.0 out of 5 stars Bad news Book
I would rate this book lower than one star if there was an option for that. I cannot say this book is a complete loss, you may use it for a door stop. Read more
Published on June 5 2004 by Warren Alexander
1.0 out of 5 stars So Outdated!
I'm sure this book might have been useful when it came out three years ago, but as a current eBay seller who just read the entire book, I have to say the information is so outdated... Read more
Published on May 16 2004 by Kimberly Adams
5.0 out of 5 stars Marsha Collier is right on target again...
If you make eBay a secondary income, then anything written by Marsha Collier would be an invaluable addition to your reading reference material! Read more
Published on April 21 2004 by Claire
1.0 out of 5 stars WORTHLESS BOOK!!!!!!!!!!!!!!!!!!!!
If you want to start an Ebay business, this isn't the book to buy. This book would have been just as helpful if the pages were blank. I feel like a dummy for buying it.
Published on April 10 2004
2.0 out of 5 stars Some interesting information, but lacking vital elements
I was really disappointed in the section about where to find items to sell. I know that is the big "secret" to ebay business, finding cheap items to sell at a higher... Read more
Published on April 7 2004
3.0 out of 5 stars Good Ideas!
Starting an eBay Business for Dummies by Marsha Collier is a book that offers the readers a lot of good ideas...Some I agree with while others I do not. Read more
Published on April 4 2004 by Kathy Whit
5.0 out of 5 stars A must have for anyone starting an EBay business
This is a great book. I have read several books on this subject and this is by far the best. I had been selling on EBay for a while and was looking to expand it to a part-time job... Read more
Published on Nov. 25 2003 by "emilylove"
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