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Startup: A Silicon Valley Adventure Hardcover – Nov 2001


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Hardcover, Nov 2001
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--This text refers to an out of print or unavailable edition of this title.


Product Details

  • Hardcover
  • Publisher: Replica Books (November 2001)
  • Language: English
  • ISBN-10: 0735101418
  • ISBN-13: 978-0735101418
  • Product Dimensions: 2.5 x 14 x 21.6 cm
  • Shipping Weight: 431 g
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: #2,404,951 in Books (See Top 100 in Books)

Product Description

From Publishers Weekly

Kaplan founded GO Corp. in 1987 to develop a pen-based portable computer. He lost control of the company to an investor group that included AT&T in late 1993 after spending nearly $75 million in a failed effort to create a marketable product, and GO's successor company was closed down by AT&T in July 1994. What separates Kaplan's tale from other start-up stories is the insight he provides about dealing with two of America's largest computer companies?IBM and Microsoft. Kaplan negotiated with layers of IBM bureaucracy to get the company to invest tens of millions of dollars in GO, and yet with the downsizing that rocked IBM, Kaplan doubted whether anyone remaining at IBM knew or cared about its GO involvement. GO's relationship with Microsoft evolved from a potential partnership to a fierce competition. As the two companies became more competitive, the pressure Microsoft exerted on the industry to support its own pen-based efforts over those of GO makes one think that federal judge Stanley Sporkin is right in trying to reopen the antitrust investigation of the software powerhouse. Readers interested in entrepreneurial adventurism will find Kaplan's tale entertaining, but the book will appeal most to those familiar with the computer industry.
Copyright 1995 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.

From Library Journal

Kaplan, a well-known figure in the computer industry, dreamed of creating a new kind of computer. Startup, based on a diary he kept, tells how in 1987 he gathered a team of engineers, software designers, and investors; developed a hand-held computer; and ended six years later selling his GO Corporation to AT&T. This entertaining story is the first insider's account of the cutthroat competitive soap opera known as the computer business. A glossary explains acronyms and technical terms that are used throughout the book. Kaplan is starting a new company devoted to reinventing online shopping. Business, academic, and public libraries should consider.?Susan Awe, Jefferson Cty. P.L. System, Arvada, Col.
Copyright 1995 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.

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Format: Hardcover
This is a damn good book. It's located in the business section but really it should be in the inspirational group. Have a goal (dream), work your tail off to reach for it, and hope for the best. But whatever happens, maintain your integrity and dignity no matter what. Forget about the grad school biz problem texts, this is REAL biznotik.
Having Read The Plot To Get Bill Gates I was aware of the outcome; nevertheless, reading pages 281-282 was tough. Very tough.
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: 11 reviews
4 of 4 people found the following review helpful
Dignified Hardball Dec 14 1999
By Jack Jalove - Published on Amazon.com
Format: Hardcover
This is a damn good book. It's located in the business section but really it should be in the inspirational group. Have a goal (dream), work your tail off to reach for it, and hope for the best. But whatever happens, maintain your integrity and dignity no matter what. Forget about the grad school biz problem texts, this is REAL biznotik.
Having Read The Plot To Get Bill Gates I was aware of the outcome; nevertheless, reading pages 281-282 was tough. Very tough.
Where did my pen computer GO? Feb. 7 1998
By A Customer - Published on Amazon.com
Format: Hardcover
Some books, like _Made in Japan_ by Morita, are written with "successful outcome in the end" coloring every page, even when describing the company's darkest days. Not so this book! Jerry lets you get blindsided by events with just about as much force as he and his cohorts experienced them. Many of the headline personalities of the PC industry appear in the narrative: we gain new insights about them, even about Bill Gates! I've often wondered why executives of "failed" startups seem to be snapped up to lead other companies...this book has the answer. This post-mortem on GO Penpoint re-educated me on the stream of PC press that surrounded the pen-system wars. I recollect the PBS 3-hour program based on Robert X. Cringely's _Accidental Empires_: Steve Ballmer, still a warrior at Microsoft, stood in stark contrast to the "retired", spiritless ex-IBM executives who had dualled over OS/2 and Windows and such for market dominance. Jerry Kaplan, in this book, comes off as quite a different style of former PC industry executive of that same period. And again, the reader gains a greater appreciation of what Big Company executives must be made of and what they go through. Unlike many books on PC industry history, this one gives us a glimpse of the uncertainties and pressures experienced by businesses that are trying to choose and adapt new technologies. The PC turf warfare comes right into their place of business. This book is a good read!
A wake up call Feb. 4 2010
By Socrates Socrates - Published on Amazon.com
Format: Hardcover Verified Purchase
Being such a great dreamer that I am, reading this book took me through such an emotional roller coaster. Mr Jerry Kaplan wrote this book very well. Mr Kaplan tried to and did start an IT business but it faltered. I found it very entertaining and informative for entrepreneurs and dreamers alike.

Among other things I got from this book is:

1. It takes more than passion to succeed in life
2. Like it or not, luck has a role in our lives
3. Life is not fair
4. Know when to let go
5. Love what you do

The book is kind of like autobiographical which I found to give the book a well rounded take on entrepreneur-ism. So, if you like reading books about people who've made it in business and also those who could have but never quite made it then this book will be of interest to you. Although the book is about starting and running a business, success or failure is not only limited in the business world and so the lessons one learns in the book may be equally applied in other areas of life where success is not guaranteed. A great book!
Great Book! April 28 1998
By A Customer - Published on Amazon.com
Format: Hardcover
Startup: A Silicon Valley Adventure is a must read for anyone interested in starting up their own technology company or anyone interested in how Microsoft, IBM, AT&T and Apple operate and how much power they can wield to help, steal or destroy new technologies. Kaplan takes you through from the inception of the hand-held pen computer idea to the completion of a workable product and all the trials and tribulations in between. You get an insider's look into running a startup as Kaplan deals with venture capitalists, customers, employees, product development and meeting schedules. A very easy reading book! A definite MUST READ - I highly recommend it!!
A must read for any cyberpreneur wannabe. July 27 1996
By A Customer - Published on Amazon.com
Format: Hardcover
Ever wonder why companies can be flying high one moment, then disappear in the next? Jerry Kaplan shows us the true nature of business in America. The side covered up by non-disclosures and threats of lawsuits. This book details the life and death of Go Computers. A company with a great idea, but with the worst luck. This story has as many plots twists as a Clancy spy novel. Made even more exciting because IT REALLY HAPPENED


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