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I, Steve: Steve Jobs In His Own Words [Paperback]

George Beahm
5.0 out of 5 stars  See all reviews (1 customer review)
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Book Description

Oct. 19 2011 In Their Own Words
A collection of thought-provoking direct quotes from Steve Jobs, 1955-2011, on topics related to business, technology, Apple and life, this book shares the unique perspective of our era's most remarkable business leader, in a gift format that should appeal to a huge audience of business readers and others.
Drawn from more than three decades of media coverage-print, electronic, and online-this tribute serves up the best, most thought-provoking insights ever spoken by Steve Jobs: more than 200 quotations that are essential reading for everyone who seeks innovative solutions and inspirations applicable to their business, regardless of size.

Jobs, who passed away on October 5, 2011 at the age of 56, co-founded Apple in 1976. He stepped down from that role in August 2011, bringing an end to one of the greatest, most transformative business careers in history. Over the years, Jobs gave countless interviews to the media, explaining what he called "the vision thing"-his unmatched ability to envision, and successfully bring to the marketplace, consumer products that people find simply irresistible.

Jobs made an indelible mark in multiple industries, and played an enormous role in creating others. Consider how Jobs and Apple shaped the following fields: personal computers (laptop and desktop), apps (for multiple electronic devices), computer animation (Pixar), music (iTunes), telecommunications (iPhone), personal digital devices (iPod), books (iBook), and, most recently, tablets (iPad). Jobs was the greatest business visionary of our era.

I, Steve is the perfect gift or reference item for everyone interested in this great American original.

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I, Steve: Steve Jobs In His Own Words + Steve Jobs
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"It's the same treatment given such luminaries as Winston Churchill, Abraham Lincoln and Christopher Hitchens and offers Jobs's views on life, death, technology and design, among other topics." —Timothy R. Smith, Washington Post

"A new book revealing many of Steve Jobs' most illuminating quotes… " —Lance Whitney, CNET

"Steve Jobs, whose resume twice cites 'the vision thing,' has given us some truly memorable quotes." —FoxNews.com

"A 160-page collection of quotes from the most iconic product pitchman since P.T. Barnum." —Ben Popper, The New York Observer BetaBeat blog

"A much better Jobs product is coming soon. It’ll entertain you for hours, and no — it is not a Jobs-branded iPad or anything similarly high-tech. It is, friends, an old-fashioned book!" —Hillary Reinsberg, Mogulite

"Inspirational reading pleasure." —Courtney Boyd Myers, The Next Web

"The kind of book that you read, think about, and then pass on to a friend or colleague… I learned a lot about Jobs’ thinking process." —Allen Stern, CenterNetworks

"A short work to be dipped into for nuggets of business (or law firm) wisdom… " —Michael Roach, Law Technology News

"Steve Jobs, who brought the world the iPhone, the iPad, the iPod and so much more, has left a rich history, both of technological innovations and of thoughts about what people want from them. Perhaps it's inevitable that a book about him would be titled I, Steve." —Ned Potter, ABCNews.com


"Rarely has a major company and industry been so dominated by a single individual, and so successful. His influence went far beyond the iconic personal computers that were Apple’s principal product for its first 20 years. In the last decade, Apple has redefined the music business through the iPod, the cellphone business through the iPhone and the entertainment and media world through the iPad. Again and again, Mr. Jobs gambled that he knew what the customer would want, and again and again he was right." —The New York Times

"CEO of the decade." —Fortune magazine

"The world's best-performing CEO." —Harvard Business Review

"Person of the Decade." —The Wall Street Journal

About the Author

George Beahm is the author or editor of more than 25 books, many of them companion volumes about well-known writers and public figures. He lives in Williamsburg, Virginia.

Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Back Cover
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2 of 2 people found the following review helpful
5.0 out of 5 stars A great book of Steve Jobs quotations April 26 2012
Recently, I got the Isaacson book Steve Jobs giving it a four star review. If it had more quotes by Jobs I definitely would have given it five stars.

I, Steve being entirely dedicated to Jobs quotes makes a perfect companion piece for that book and I recommend both. I decided on Kindle because I like to highlight great quotes, and because of its compelling price.

It's about 160 pages as a book which equates to about 300 pages on Kindle with one 1 to 3 long quotes per page. In addition to one or two liners they can run to 8 to 10 lines, with extended quotes from diverse sources such as Time Magazine, Apple promotions, Fast Company, Stanford speech, Playboy, Triumph of the Nerds, the Smithsonian, and many others, which if you're like me you probably have not read before, and won't find on a typical quote search.

Here are some examples:

Quality is more important than quantity. One home run is much better than two doubles. Bloomberg Businessweek, February 6, 2006.

On the location of Apple stores in high end malls: The real estate was a lot more expensive (but people) didn't gamble with 20 minutes of their time. They only had to gamble with 20 footsteps of their time. CNN Money/Fortune, March 8, 2007.

Slogan First Generation iPod: One thousand songs in your pocket. Apple ad, 2001.

Success: Pixar's seen by a lot of folks as an overnight success, but if you really look closely, most overnight successes took a long time.

Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma which is living with the results of other people's thinking. Don't let the sound of other peoples opinions drown out your inner voice. And most important, have the courage to follow your heart and intuition.
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Amazon.com: 3.9 out of 5 stars  99 reviews
97 of 103 people found the following review helpful
5.0 out of 5 stars Essential guiding principles for business Oct. 22 2011
By David Begler - Published on Amazon.com
Full disclosure, I know the publisher of this book. I also worked at Apple for nearly a decade, creating marketing for Mac computers, and I can tell you that the quotes in "I, Steve" encapsulate everything I learned while I was there: Paying attention to little details (because they matter). Relentless simplification. Knowing what to say 'no' to. These principles can apply to many aspects of business and reading them in Steve's words are an excellent reminder that we don't have to settle for mediocrity. This is not a biography, nor is it an exploitation of the man's death, as this book has been scheduled for publication for many months now. This book is an essential tool for how to think about the problems you wrestle with at work. Bring a copy to your office. Start off every meeting reading a random quote. See what happens.
39 of 43 people found the following review helpful
5.0 out of 5 stars A quick, fun trip through one of the greatest minds of our time. Oct. 20 2011
By Kevin Quigley - Published on Amazon.com
What a fun and interesting book about Steve Jobs, a more breezy counterpoint to the official biography. I, Steve starts with a light biography and highlights "Milestones," a year-by-year look at Apple's (and Jobs's) successes. The real meat of the book is in the quotes from Jobs on every conceivable topic, sort of a Bartlett's Quotations focusing exclusively on this amazing man.

Steve Jobs once said that most overnight successes take a long time. I, Steve feels meticulously researched and well put-together. At once educational and inspiration, I, Steve is perfect for both MacAddicts and anyone looking to exceed.
12 of 14 people found the following review helpful
4.0 out of 5 stars A concise and respectful homage to Steve Jobs Oct. 22 2011
By Amazon Customer - Published on Amazon.com
Format:Kindle Edition
There's a certain irony in writing a review of the Kindle edition of "I, Steve" given Jobs' dismissive attitude toward the Kindle and dedicated e-book readers in general, summed up in his famous quote, not contained in this compilation, that "people don't read." Anyone reading "I, Steve" on a Kindle will take some amusement, or possibly some umbrage, at the quotes herein along the lines that dedicated devices "may have a few advantages" but that "general-purpose devices will win the day." He may be right, ultimately, and of course, there will be those readers who will read the book on their iPads, but the irony is still there for a few million Kindle users.

"I, Steve" is a very nice compilation of Jobs quotes gleaned from a variety of public sources. It's a quick read that includes a concise timeline of Jobs' life. Apple enthusiasts may consider it an appetizer for the official Jobs biography, but for many others, like myself, it's a fine distillation of Jobs' philosophy and the timeline is a concise, welcome addition that hits the high points and helps to put Jobs' quotations in context.

As a dramatist myself, I think I would have preferred to read the quotes in the order in which they were delivered, to perhaps get a better sense of Jobs' development over the years. The author and his publisher opted instead to group them by subject, which makes any individual quote easier to reference.

Beahm is obviously a great fan of Jobs and Apple, which gives "I, Steve" the tone of an homage to a great man whose influence has been so widely felt by the public. Apple enthusiasts will find the book very edifying and well worth the modest Kindle price. General readers whose interest has been sparked by Jobs' death will also find it a quick and easy summation of just why this particular man and his contributions are held in such high esteem by several generations of technology users. Hopefully, some technology creators will take Jobs' philosophy to heart, and his contributions will outlive the man who set the standard for the integration of technology with human life.
4 of 4 people found the following review helpful
5.0 out of 5 stars Intimate portrayal of an American icon March 26 2013
By Nathan Ives - Published on Amazon.com
I, Steve: Steve Jobs in His Own Words edited by George Beahm reveals Steve Jobs' core beliefs about business in a way no other author has been able to achieve... because these insights come directly from Steve Jobs himself. George's book systematically covers a wide range of topics from `Being the Best' to `Risking Failure', from `Passion' to `Values', and `Beyond Recruiting' to `Firing Employees'.

Throughout I, Steve, three predominate themes are revealed:

- the intersection between design and business values as expressed in products
- the importance of people, teamwork, and organizational culture in achieving innovation, and
- the necessity of cutting against conventional wisdom to fulfill what people want before they know they want it.

I like I, Steve because it reveals the intimate thoughts and beliefs of a man who was not only a creative genius but who was also a business giant. Most of Steve Jobs' approaches align well with the principles and philosophies I recommend business leaders adopt to further the success of their organizations. While I recognize that some may disagree with Steve Jobs' approach to certain circumstances - and on occasion I do too, all agree he was one of the great leaders and visionaries who has shape our modern world.

I appreciated the layout of I, Steve, the organization of quotes around meaningful topic areas, the dating of each quote, and Steve Jobs' life story timeline provided at the end of the book. I found that knowing the setting and circumstances of the Steve Jobs' quotes provided insightful context from which to interpret them. As such, I recommend first-time readers review the `Milestones' timeline presented at the end of the book first and refer to it often when reading individual quotes.

For it's intimate portrayal of an American entrepreneurial icon, I, Steve is a StrategyDriven recommended read.

All the Best,
Nathan Ives
StrategyDriven Principal
6 of 6 people found the following review helpful
5.0 out of 5 stars For Those Who Don't Have a Lot of Time Nov. 12 2011
By Dottie Randazzo - Published on Amazon.com
Format:Paperback|Verified Purchase
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