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Product Description
Book Description
Stop Stealing Sheep, Second Edition is a unique, entertaining, and educational tour through the most basic unit of written communication: type. World-renowned type experts Erik Spiekermann and E.M. Ginger explain in everyday laymen's terms what type is and how you can use it to enhance the legibility, meaning, and aesthetic level of your work. They elegantly touch on all aspects of typography, including the history and mechanics of type, how to train your eye to recognize and choose typefaces, and how to use space and layout to improve overall communication. Because type reaches across all boundaries and continually evolves, this edition is revised and updated to include new chapters on Web typography and other forms of online text display. You need no previous knowledge of typography to enjoy this book and apply its tenets to your daily work. A perennial bestseller since the first edition was published in 1993, Stop Stealing Sheep will draw you in with its beautiful design and layout, which makes liberal use of more than 200 illustrations and photographs.
From the Publisher
Stop Stealing Sheep, Second Edition is a unique, entertaining, and educational tour through the most basic unit of written communication: type. World-renowned type experts Erik Spiekermann and E.M. Ginger explain in everyday laymen's terms what type is and how you can use it to enhance the legibility, meaning, and aesthetic level of your work. They elegantly touch on all aspects of typography, including the history and mechanics of type, how to train your eye to recognize and choose typefaces, and how to use space and layout to improve overall communication.
Because type reaches across all boundaries and continually evolves, this edition is revised and updated to include new chapters on Web typography and other forms of online text display. You need no previous knowledge of typography to enjoy this book and apply its tenets to your daily work. A perennial bestseller since the first edition was published in 1993, Stop Stealing Sheep will draw you in with its beautiful design and layout, which makes liberal use of more than 200 illustrations and photographs.
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Most helpful customer reviews
2 of 3 people found the following review helpful
2.0 out of 5 stars
This book will not teach you how type works,
By
This review is from: Stop Stealing Sheep & Find Out How Type Works (Paperback)
Stop Stealing Sheep reads not like an introduction to typography, but like an advertisement for an introduction to typography. With its glossy, magazine-like design and short snippets of text, it provides tantalizing glimpses of interesting typographical concepts and questions, but it never gets down to explaining anything in detail.If you already know a thing or two about type, you will probably get the impression that this book is written for someone less knowledgeable; if you are a novice, you will probably think that it is written for someone more advanced. For example, the first mention of the term "x-height" comes on page 55, where the writers tell us that knowing such technical vocabulary will enable us to talk cogently about what we like or dislike about a typeface; this seems to assume that the reader does not already know what "x-height" means. The term is then used a few times in discussion later on in the book, but never explicitly defined; this seems to assume that the reader does already know what it means. The title of the book comes from a famous dictum of Frederic Goudy, variously quoted as "Anyone who would letterspace blackletter would steal sheep" (the original) or "Anyone who would letterspace lower case would steal sheep" (the more widely known version). The authors express the hope that the reader will, by the end of the book, understand this sentiment, but they make no effort to ensure that this will happen'they never even bother to define the term "letter-space," let alone show us examples of what letterspaced blackletter or letterspaced lower case look like. The pages devoted to typography on the Web (92 and 93) are particularly disappointing. Page 92 is devoted to an example of very bad Web typography (excessively long lines, centre-aligned text, barely-discernible light blue italic headers on a purple background), and we don't get to see what good Web typography looks like at all. The text on page 93 seems to be written (and designed) in complete ignorance of anti-aliasing technology, although anti-aliasing is discussed on page 121. All in all, this is a very frustrating little book. It may make you *want* to find out how type works, but if you already want to find out how type works, get another book.
1 of 1 people found the following review helpful
5.0 out of 5 stars
A Small Book of Great Value,
By A Customer
This review is from: Stop Stealing Sheep & Find Out How Type Works (Paperback)
Simply stated, this is a swell little book. Will it serve as a single source for all there is to know about typography? Clearly not, but that sort of expectation is baffling. Is it a quick read? Yes, delightfully so, and this is an important feature of the book. The first chapter states, "typography is not an art for the chosen few, but a powerful tool for anyone who has something to say and needs to say it in print or on a screen." This statement serves as a welcome to all readers who take communication seriously, inside and outside the professional design community. Erik Spiekermann and E. M. Ginger have structured their text with an eye to capturing and holding the interest of such a widely diverse readership. Each chapter includes a general body of text, marginal text, and images and typefaces chosen to illuminate key points. This may sound unimaginatively straightforward, however, the book's strength lies in the length and layout of each chapter: brief yet compelling, spritely in tone, aesthetically pleasing with its subtle shifts in typeface and color. It begs to be read in one sitting ... and read again soon. This urge is due in great part to its compact energy.
4.0 out of 5 stars
Type off!,
By
This review is from: Stop Stealing Sheep & Find Out How Type Works (Paperback)
You must read this book if you have any (or no) clue about typography. This is your little blue friend. Better than Viagra to get your Type on!
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