Most Helpful Customer Reviews on Amazon.com (beta)
2 of 2 people found the following review helpful
Don't bother, it's not really about how type and design influence behaviorAug. 21 2013
- Published on Amazon.com
Just picked this up from the mailbox today. Meh. Not worth the money (If I had looked at this in a bookstore, I would have put it down after 20 seconds and walked away). The title is a complete cheat, there is no analysis of how behavior is influenced. Quite a lot of the samples are not in english, although the book is in english. So you can't really interpret those messages, part of what makes type work is READING it. A lot of the images seem like student exercises. It's going back today.