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Stop, Think, Go, Do: How Typography and Graphic Design Influence Behavior Paperback – May 1 2012

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Product Details

  • Paperback: 224 pages
  • Publisher: Rockport Publishers (May 1 2012)
  • Language: English
  • ISBN-10: 1592537669
  • ISBN-13: 978-1592537662
  • Product Dimensions: 23.5 x 1.9 x 23.5 cm
  • Shipping Weight: 816 g
  • Amazon Bestsellers Rank: #475,489 in Books (See Top 100 in Books)
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Product Description

About the Author

For 33 years, Steven Heller was an art director at the New York Times, originally on the OpEd Page, and for almost 30 of those years with the New York Times Book Review. Currently, he is co-chair of the MFA Designer as Author Department, Special Consultant to the President of SVA for New Programs, and writes the Visuals column for the New York Times Book Review. He was the recipient of the Smithsonian Cooper-Hewitt, National Design Museum's 2011 Design Mind Award. He writes frequently for Metropolis and other design magazines, and is author, co-author, and editor of over 100 books on design and popular culture. He also writes The Daily Heller blog ( He lives in New York City. Visit him online at

Mirko Ilic is founder of Mirko Ilic Corp., in New York City. He has received medals from Society of Illustrators, Society of Publication Designers, Art Directors Club, I.D. Magazine, and Society of Newspaper Design. Ilic is co-author of The Anatomy of Design with Steven Heller and co-author of The Design of Dissent with Milton Glaser.

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Most Helpful Customer Reviews on (beta) 2 reviews
6 of 6 people found the following review helpful
Don't bother, it's not really about how type and design influence behavior Aug. 21 2013
By llw studio - Published on
Format: Paperback Verified Purchase
Just picked this up from the mailbox today. Meh. Not worth the money (If I had looked at this in a bookstore, I would have put it down after 20 seconds and walked away). The title is a complete cheat, there is no analysis of how behavior is influenced. Quite a lot of the samples are not in english, although the book is in english. So you can't really interpret those messages, part of what makes type work is READING it. A lot of the images seem like student exercises. It's going back today.
0 of 4 people found the following review helpful
Five Stars Oct. 4 2014
By Terry Davis - Published on
Format: Paperback
School book