Introduction: Stop, Go, Read This!
Chapter 1: Inform – Graphic design focuses our eyes and mind on what is already instinctively hardwired.
Chapter 2: Advocate – The language of advocacy has a common goal: alter behavior and act upon instincts, whatever the outcome may be.
Chapter 3: Play – Play adds dimension to design, enabling the viewer to have more active participation in it.
Chapter 4: Caution – Cautionary messages force the receiver to go somewhere or do something to avoid dangerous consequences.
Chapter 5: Entertain – Much graphic design cannot afford neutrality; it must grab attention in crowded environments.
Chapter 6: Express – A manifesto should be a declaration of war against complacency. At the very least it should trigger thinking.
Chapter 7: Educate – Graphic design arguably is itself a grand portal to the process of education.
Chapter 8: Transform – Transformation is not more than making the real abstract and vice versa. It is about taking something familiar and making it serendipitous.
About the Authors