- Hardcover: 192 pages
- Publisher: Edward Elgar Pub; illustrated edition edition (September 2003)
- Language: English
- ISBN-10: 1843763907
- ISBN-13: 978-1843763901
- Product Dimensions: 23.4 x 16.2 x 2.2 cm
- Shipping Weight: 440 g
- Average Customer Review: 4.0 out of 5 stars See all reviews (4 customer reviews)
- Amazon Bestsellers Rank: #2,286,254 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Details |
Product Description
Review
"'The book tackles a new business logic with "refreshing" assumptions and "valued creation" in itself...' - Luiz Moutinho, University of Glasgow, UK"
--This text refers to the
Paperback
edition.
Book Description
This guide, for both practitioners and academics, focuses on how to approach affiliate marketing. The authors explain the core values as well as challenging and combining established marketing theories in the light of new online marketing activities, taking into account the characteristics of the Internet and interactions among various participants and agents. Rather than arguing the rights and wrongs in absolute terms, this book presents a strategy for engaging in affiliate marketing. The authors also examine what considerations should be taken into account before doing so and investigate how to optimize resources once fully active in this area. This book focuses on how to build long term relationships with online partners, while gaining value and optimizing resources. As such, it should be of special interest to academics and students of management, marketing and business. Online advertisers and online media should also find this a valuable tool with which to understand the potential of their online return of investment.
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Customer Reviews
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Most helpful customer reviews
5.0 out of 5 stars
Very helpful,
By A Customer
This review is from: Strategic Affiliate Marketing (Hardcover)
I have been an active affiliate with my personal web sites and advisor for many advertisers via my professional work. This industry has matured dramatically over the last 4-5 year, and "Strategic Affiliate Marketing" analyzes the essentials and the core values of affiliate marketing that remains even when the market changes. This is a very helpful "tool", both for the academic and practitioner, when evaluating the opportunities within affiliate marketing and other online partnerships.
1.0 out of 5 stars
Written by "experts" with no experience,
By A Customer
This review is from: Strategic Affiliate Marketing (Hardcover)
I was cautious about the cover price on this book, but I figured it was the most recent, and theremore, most up to date and useful book on affiliate marketing.I was terribly disappointed in reading it, though. There was plenty of theory, but I want real, hands on experience from people that got their hands dirty in the industry. I'd suggest the books by Declan Dunn or Shawn Collins over this.
5.0 out of 5 stars
Strong contribution to the field of Affiliate Marketing,
By A Customer
This review is from: Strategic Affiliate Marketing (Hardcover)
This book gives a profound insight in the mechanisms of affiliate marketing - in theory and in practice. Both affiliates and advertisers in all sizes and industries will benefit from the considerations made in this book. Additionally, the book is presented at a highly accademic level challanging existing marketing theories in a developing marketing arena.
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