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Strategic Management in the Arts [Hardcover]

Lidia Varbanova

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Book Description

Nov. 20 2012 0415530024 978-0415530026

Strategic Management in the Arts looks at the unique characteristics of organisations in the arts and culture sector and shows readers how to tailor a strategic plan to help these diverse organizations meet their objectives.

Strategic management is an essential element that drives an organisation’s success, yet many cultural organizations have yet to apply strategic thinking and entrepreneurial actions within the management function. Varbanova reviews the existing theories and models of strategic management and then relates these specifically to cultural organisations. Also included are sections on entrepreneurship and innovations in the arts, considering the concept of a ‘learning organisation’ – an organisation able to adapt its strategy within a constantly changing, complex environment. The book is structured to walk the reader through each element of the strategic plan systematically.

With a fresh approach, key questions, examples, international cases to connect theory with practice and suggestions for further reading, this book is designed to accompany classes on strategic planning, cultural management or arts management.


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Review

"Emphasizing the intrapreneurial and analytical capacity, innovation and mobility of art organizations, all while honoring their diversity and basic values, Varbanova underlines the meaning of a strategic (collaborative) approach to management in a field that, still today, is quite dependent on its leaders’ values and 'rules'. The book is an excellent methodological tool for teaching, exposing theoretical concepts combined with case studies, examples and concrete practical tips." - Dr Milena Dragićević Šešić, prof. UNESCO Chair in Cultural Policy and Management University of Arts, Belgrade, Serbia

"This is an insightful introduction to strategic management in the arts and culture. It challenges students and art managers, researchers and decision makers to apply elements of strategic management in the art world - well conceptualized, and inclusive of concrete examples and pragmatic suggestions. The author makes a good point in emphasizing that skills are a necessary component in strategic arts management. A crystal clear guide to arts management!" - Professor Anita Kangas, University of Jyväskylä, Finland

"Strategic Management in the Arts is a one-stop, comprehensive overview of the management structures and strategies needed by organizations in the art and culture sectors. Lidia Varbanova knows her management theory inside out, but the real strengths of this book lie in the range of cases explored here. Lidia has an insider's view of the cultural sector, from large arts organizations through tiny music companies, and this background makes her book highly useful for others looking to work in the same field. Varbanova reaches across history and around the world for her examples, giving us what will certainly be the standard textbook on cultural sector management for many years to come." - Dr. Will Straw, Director, McGill Institute for the Study of Canada

About the Author

 Lidia Varbanova is a faculty member in the department of management at Concordia University, Canada. She has extensive experience as a consultant and researcher, and has held visiting professorships in over fifty countries. She specializes in culture, arts, creative industries, and the nonprofit sector.


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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 5.0 out of 5 stars  4 reviews
1 of 1 people found the following review helpful
5.0 out of 5 stars Interesting, Fresh and Useful Jan. 13 2014
By Aneliya Dimitrova - Published on Amazon.com
Format:Paperback
Unlike many other books on management that I have read, this one offers tons of useful information, presented in a very reader-friendly way. It is easy to read, very engaging and very competent. A must-have book for young and/or established managers in the arts and creative industries from all over the world.
1 of 1 people found the following review helpful
5.0 out of 5 stars Great book! Jan. 12 2014
By Ihor Savchak - Published on Amazon.com
Format:Paperback
It's a helpful desk-book for directors of cultural organisations, entrepreneurs and consultants working in the arts. We have used the book in several arts organizations across Ukraine to elaborate their strategic plans.
1 of 1 people found the following review helpful
5.0 out of 5 stars Useful May 15 2013
By Elena Mitova - Published on Amazon.com
Format:Kindle Edition|Verified Purchase
Perfect reading for arts managers, students and people working in the arts sectors. Very helpful for arts entrepreneurs as well.
5.0 out of 5 stars I strongly recommend this book guiding cultural organisations and creative industries towards success! Feb. 3 2014
By Tsveta Andreeva, PhD - Published on Amazon.com
Format:Paperback
“Strategic Management in the Arts” appears in times, when arts and culture organizations need to rethink their managerial and entrepreneurial models towards new achievements, but also to respond to the new challenges. It is a wonderful example of high-level academic knowledge contributing to the practical level of organizational capacity building, emphasizing strategic management development as an area of innovation. This new approach is proposed by Dr. Lidia Varbanova in a comprehensive, systematic and well balanced format, facilitating both individual and organizational learning. She skillfully navigates through management and economic theory and practice complementing her journey with case studies from all over the globe.
I strongly recommend this book to all organizations in culture and cultural industries, to academic teachers and trainers, as well as to policymakers, as a guide for “creating tomorrow today”!
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