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Strategic Marketing for Non-Profit Organizations (7th Edition) [Paperback]

Alan R Andreasen , Philip R. Kotler
1.0 out of 5 stars  See all reviews (1 customer review)
List Price: CDN$ 198.00
Price: CDN$ 176.73 & FREE Shipping. Details
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Book Description

Oct. 10 2007 013175372X 978-0131753723 7
Reflecting the most recent, relevant information in the field, this best-selling book offers readers a practical foundation for marketing in nonprofit organizations.
Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, market targeting, and more.
For managers and future managers of nonprofit organizations, for-profit organizations, and government agencies.

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Product Description

From the Back Cover

Reflecting the most recent, relevant information in the field, this best-selling book offers readers a practical foundation for marketing in nonprofit organizations.
Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, market targeting, and more.
For managers and future managers of nonprofit organizations, for-profit organizations, and government agencies.

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Most helpful customer reviews
1.0 out of 5 stars Terrible quality book for $175 April 1 2013
Format:Paperback|Verified Purchase
This book was recommended by a prof and so I bought it. I am not reviewing the content as I have not read it yet but the printing of this book is atrocious! It looked like it was photocopied - the shading is what you can expect when you make photocopies and is not a book that an individual would pay for $175. I will be contacting the publisher to see if this is the typical garbage that they are producing for this book. There is nothing online for me to compare the quality and I suspect the publisher did that intentionally so not let others see how badly they produced this book. If anyone else has this book and the publishing quality is low, let me know so that I know that I'm not the only one that got ripped off.
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 3.7 out of 5 stars  6 reviews
1 of 1 people found the following review helpful
5.0 out of 5 stars Excellent Condition Aug. 27 2013
By Deb E Dahlseng - Published on Amazon.com
Format:Paperback|Verified Purchase
This book arrived in a timely manner and was in excellent condition. There is no highlighting or writing in the book, which is exactly what I had hoped. Renting a used textbook can be a bit of a gamble, but I am very happy with my decision and the book.
1 of 1 people found the following review helpful
2.0 out of 5 stars It is hard to follow June 10 2013
By Princess kasune - Published on Amazon.com
Format:Paperback|Verified Purchase
It is not straight to the point. Sometimes it does not make understanding easy. Yet it still a ok be to use for classes.
1 of 1 people found the following review helpful
3.0 out of 5 stars Great way to get books, but it was worn Feb. 15 2013
By Anthony - Published on Amazon.com
Format:Paperback|Verified Purchase
The book came and it looked like it was in great condition until i opened it up. I found that the binding on the book was worn off and the pages seem like they want to fall apart. It's expected that you keep the book in good condition, but I'm not sure what to do when it's already worn. This book is for class and it is very helpful.
1 of 1 people found the following review helpful
5.0 out of 5 stars Excellent book April 25 2012
By Thunderbolt - Published on Amazon.com
Format:Paperback|Verified Purchase
A complete reference for a non profit organization as a good view of the market, and a way to give a tool for the administrative personnel.
2.0 out of 5 stars ... not impressed with this book but I am more annoyed that my professor assigned a book from 2008 in ... Sept. 17 2014
By SE - Published on Amazon.com
Format:Paperback|Verified Purchase
I am not impressed with this book but I am more annoyed that my professor assigned a book from 2008 in 2014. There has to be a better resource. This book is horrible. It is extremely flat and does not clearly get to the point. I am glad I rented this, I thought about buying it and I would have returned it the same day to rent it. I have other books from Kotler and I hoped with him having something to do with the book it would be great. He is lead author on Marketing Strategies and it is a great resource. I am so disappointed...
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