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Strategic Planning For Dummies [Paperback]

Erica Olsen (Author)

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Strategic Planning Kit For Dummies Strategic Planning Kit For Dummies
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Product Description

If you’re starting a new business or planning your business’s future, there are plenty of things you should take into account. Strategic Planning For Dummies covers everything you need to know to develop a plan for building and maintaining a competitive advantage — no matter what business you’re in.

Written by Erica Olsen, founder and President of a business development firm that helps entrepreneurial-minded businesses plan for a successful future, this handy guide covers all the basics, including:

  • How a strategic plan is different than a business plan
  • Establishing a step-based planning process
  • Planning for and encouraging growth
  • Taking a long-view of your organization
  • Evaluating past performance
  • Defining and refining your mission, values, and vision
  • Sizing up your current situation
  • Examining your industry landscape
  • Setting your strategic priorities
  • Planning for unknown contingencies

If you’re in business, you have to plan for everything — especially if you intend your business to grow. Whether you’re planning for a small business, large conglomerate, nonprofit, or even a government agency, this book has the planning specifics you need for your organization. Step-by-step, you’ll learn how to lay the foundations for a plan, understand how your plan will affect your business, form planning teams, discover what your strengths are, see where you are, and, finally, plan where you’re going. And there’s much more:

  • Learn to analyze business trends that will determine your business’s future
  • Set measurable, realistic goals that you can plan for and achieve
  • Make strategic planning a habitual part of the organization
  • Prioritize multiple strategies that you can implement simultaneously
  • Set a defining vision for the organization that guides all your planning and strategy

This friendly, simple guide puts the power of strategic planning in the palm of your hand. For small businesses that can’t afford to hire strategic planning consultants, it’s even more imperative. Careful, constant planning is the only way to handle an uncertain business future. With this book, you’ll have all the step-by-step guidance you need to ensure you’re ready for anything that comes.

From the Back Cover

Define your company's mission, vision, and values

Develop and execute your strategic plan for solid business growth

Need help setting a vision for your business or planning for an uncertain future? Don't worry! Strategic Planning For Dummies shows you how to build and sustain a competitive edge, analyze markets and trends, and plan for future growth. With this friendly guide to business planning, you won't fly blind into your company's future.

Discover how to

  • Establish a step-by-step planning process
  • Select a planning team
  • Prioritize future opportunities
  • Develop solid strategies
  • Execute your plan
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Front Cover | Copyright | Table of Contents | Excerpt | Index
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Amazon.com: 4.7 out of 5 stars (12 customer reviews)

16 of 18 people found the following review helpful
5.0 out of 5 stars Smart and actionable, Dec 8 2006
By C. Cooper - Published on Amazon.com
This review is from: Strategic Planning For Dummies (Paperback)
I like practical, actionable advice and this book delivers. You could use it to quickly develop a plan (it gives you shortcuts) or you can use the tools and business examples to go deep into your internal and external analyses. Even though I have done strategic planning before, this book covered several new topics that I will refer to and use as I update our plans. Every time I need a quick refresher, I'll be able to reach for my book and find it. It even helps you with the planning process, like how to hold a strategic planning retreat. No excuses!

5 of 5 people found the following review helpful
5.0 out of 5 stars Good stuff. All of it., July 28 2009
By Sean A. Levin "slevin" - Published on Amazon.com
This review is from: Strategic Planning For Dummies (Paperback)
"Strategic Planning" is a bit of a limited name in my opinion. I'd have called it "Business School in a Book" or maybe, "All the Things You Probably didn't Think About when your Last Business Failed." That's pretty much how I feel as I read it. As I reflect on past mistakes with this as a lens, things seem so much clearer. Providing a birds eye view of the overall business process and all its relevant areas of concern, this already worn book will be sitting on my desk for a long time.

7 of 12 people found the following review helpful
3.0 out of 5 stars Useful But....., Sep 26 2009
By S. Adams "Let's Help Each other out. Review t... - Published on Amazon.com
This book is like all to many non-fiction informative books.

It's way too long way to drawn out and that's not to say that there is no useful information because there is plenty. But it becomes a practice of self-discipline to push on and wade through all of the fluff and repetition to get to anything useful.

It's not very well written. I'd estimate that at least 40% of the book consists of lists. And 30% of the items on the list overlap/repeat other items on some other list.

To be fair there is a lot of useful information but you have to do your best and hang in there.
› Go to Amazon.com to see all 12 reviews  4.7 out of 5 stars 

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