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Street Smarts: An All-Purpose Tool Kit for Entrepreneurs [Paperback]

Norm Brodsky , Bo Burlingham
4.8 out of 5 stars  See all reviews (5 customer reviews)
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Book Description

Feb. 23 2010
"One is tempted to say 'the only book you'll need on starting a business.' Brilliant! Genius! Choose your superlative-it'll fit."-Tom Peters

People starting out in business tend to seek step-by-step formulas or rules, but in reality there are no magic bullets. Rather, says veteran company-builder Norm Brodsky, there's a mentality that helps street- smart entrepreneurs solve problems and pursue opportunities as they arise.

Brodsky shares his hard-earned wisdom every month in Inc. magazine, in the hugely popular "Street Smarts" column he cowrites with Bo Burlingham. Now they've adapted their best advice into a comprehensive guide for anyone running a small business.


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Book Description

"The illusion of purpose is so powerful," writes Richard Dawkins, "that biologists themselves use the assumption of good design as a working tool." As an ardent proponent of Darwinian evolution, Dawkins imagines that all design in biology is merely an illusion. By contrast, this book shows that biologists use the assumption of design with success precisely because design in biology is not an illusion but real. In this book, William Dembski and Jonathan Wells present a compelling scientific case for the intelligent design of biological systems. Their laser-like analysis, clear explanations, and brilliant analogies will captivate every reader, whether trained scientist or curious layperson. Intelligent design (ID), as the study of patterns in nature best explained by intelligence, is already accepted in many special sciences. Archeology, forensics, and the Search for Extraterrestrial Intelligence (SETI) all belong to ID in this broad sense. These sciences, however, are uncontroversial because any intelligence there could be an "evolved" intelligence. In biology, by contrast, intelligent design is highly controversial because any intelligence there would be an "unevolved" intelligence - it would not be the product of purely material evolutionary processes. Thus, to convinced materialists like Richard Dawkins, who dogmatically accept Darwinian orthodoxy, this book comes as a shot across the bow. Scientists who support the intelligent design of biological systems are routinely held up to ridicule, stripped of their status, denied tenure, and driven from their posts. Why? They do not agree that the universe, life, and the human mind are the accidental outworking of purely material forces. And why don't they agree? Because the evidence of science shows otherwise. This book presents that evidence clearly and cogently. Written for the general reader, it will quickly enter the national conversation. In The Design of Life, Dembski and Wells make the most powerful and comprehensive case to date for the intelligent design of life. This is the book that the promoters of unintelligent evolution do NOT want you to read.

--This text refers to an out of print or unavailable edition of this title.

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5.0 out of 5 stars Grass roots whole business thinking April 17 2014
Format:Audio CD|Verified Purchase
I've been in business for ten years. Its the whole picture understanding that author provided in a story form which greatly increased my understanding of self employment!

I loved this so much i bought it for me son in second year university of Business.
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2 of 2 people found the following review helpful
5.0 out of 5 stars A toolbox that every executive must have Oct. 9 2008
By Robert Morris HALL OF FAME TOP 10 REVIEWER
Format:Hardcover
As I began to read this book, I was reminded of comments by then CEO Jack Welch at one of GE's annual meetings when he explained why he admired entrepreneurial companies: "For one, they communicate better. Without the din and prattle of bureaucracy, people listen as well as talk; and since there are fewer of them they generally know and understand each other. Second, small companies move faster. They know the penalties for hesitation in the marketplace. Third, in small companies, with fewer layers and less camouflage, the leaders show up very clearly on the screen. Their performance and its impact are clear to everyone. And, finally, smaller companies waste less. They spend less time in endless reviews and approvals and politics and paper drills. They have fewer people; therefore they can only do the important things. Their people are free to direct their energy and attention toward the marketplace rather than fighting bureaucracy."

Although there is a great deal of valuable material in this book for those who are planning to launch a new company or have only recently done so, what Norm Brodsky and Bo Burlingham provide can also be of substantial value to all other executives who also wish to establish and then sustain the kind of a company that Welch describes. Their choice of a first-person narrator is a wise one because it ensures an immediate and personal rapport with the reader. Presumably the voice is Brodsky's. but those who have read Burlingham's Small Giants will immediately realize that Brodsky speaks for both of them. It should also be noted that Brodsky launched seven successful start-ups and now provides a monthly column, "Street Smarts," in Inc. magazine.
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2 of 2 people found the following review helpful
5.0 out of 5 stars Best entrepreneurial book I've read yet Oct. 5 2008
Format:Hardcover
As a serial entrepreneur myself, what impressed me most about Norm Brodsky is his willingness to talk about his failures, which is a rare gift. In my experience most business owners don't have this quality, and attempt to hide or obfuscate their mistakes. Not so with Norm, who attempts to gain insight and learn from them, which is as it should be.

Being somewhat ADD, I have a tendency not to finish books that I find boring, especially those of the business genre. But I finished The Knack in just two days, and am even re-reading it to ensure the information sticks.

In short, this is an excellent book that every current or would-be entrepreneur should read and I highly recommend it.
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5.0 out of 5 stars One of the best business books I've ever read! Nov. 28 2009
Format:Hardcover
Having followed Norm Brodsky's articles written every month in Inc. magazine, I certainly knew what to expect when I picked up The Knack. I was not disappointed.
This book is a MUST READ for any and every small business person out there...nothing but common sense fills the pages of this book. I've read it twice from cover to cover and I've purchased this book as a gift for friends who are involved in their own businesses. HIGHLY RECOMMENDED!
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By Donald Mitchell #1 HALL OF FAME TOP 50 REVIEWER
Format:Hardcover
"I will give you a new heart and put a new spirit within you; I will take the heart of stone out of your flesh and give you a heart of flesh." -- Ezekiel 36:26

I've been teaching classes about how to start small businesses for many years and have many clients around the world who run small businesses. From these experiences, I've learned that those who want to learn about small business usually fall into one of the following categories:

1. They like the idea of being their own boss but have no idea of what's involved . . . but they would like to learn more.

2. Someone in the family had a successful small business, and they liked what they saw and want to do it for themselves.

3. They do something very well and work for an employer who doesn't treat them well enough. They feel they can strike out on their own, do well, and make more money.

4. The person has fallen in love with a dream of what a small business might be, but they aren't interested in changing anything about the dream . . . including things that doom the dream to fail.

5. They have been successful in a managerial role in a medium-to-large business, have some money, and want to take on a situation where they can improve effectiveness.

Why am I tell you all this? It's to help you understand who should read The Knack. This book will be highly valuable for those in the first category by filling in some of their knowledge gaps due to a lack of experience in running a small business. The book will also help them to realize they should find some experienced business people to learn from.

There's a drawback for this group: This book is a little too advanced for people who have few ideas about what a small business does. Mr.
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