It's a rare graphic designer who hasn't contemplated setting up his or her own studio. Many do, while others spend a lifetime wondering if they should. But where does the ambitious designer go for advice and guidance? Who better than the founders of some of the best design studios in the world? Tony Brook and Adrian Shaughnessy conduct penetrating interviews with 30 visionary graphic designers who have formed and run landmark international design studios. In a series of candid and revealing interviews, many of the leading figures in contemporary graphic design reveal the secrets behind creating a vibrant studio culture.
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About the Author
Adrian Shaughnessy co-founded the design studio Intro. In 2003 he left to pursue a career as an independent art director and writer. He has written, edited and designed numerous books including How to be a Graphic Designer Without Losing Your Soul. He writes for all the leading design magazines, and is a contributor to Design Observer, the world's most widely read design blog. He is editor of Varoom magazine and hosts a radio show called Graphic Design on the Radio. He has designed, edited and published the successful Spin series of publications. He is president of the UK chapter of AGI, and is a recognized collector of graphic design artifacts. He has designed, edited and published the successful Spin series of publications. He is president of the UK chapter of AGI, and is a recognized collector of graphic design artifacts. He lectures extensively around the world.
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4.1 out of 5 stars
8 reviews
5 of 6 people found the following review helpful
3.0 out of 5 stars
Good content and bad design
July 7 2010
By Ondrej Ilincev
- Published on Amazon.com
Format:Paperback|Amazon Verified Purchase
The book content follows a linear path as most of the interviewed studios are asked simmilar questions so you can compare. Here is what I got from it, most studios:
- are small (75% of them have 1-10 people),
- suggest you get a good accountant (and project manager),
- don't want to get a loan,
- use macs,
- don't compromise their creative vision,
- don't do it for the money,
- have lot's of books, toys,
- are painted white,
- quote each other as their inspiration, or quote no one.
That being said, the layout of the book is suboptimal. The font in particular is very small (I am guessing 9pt), thin weight and sans serif. Part of it is light grey and it is a pain to read.
All photos are thumbnails and lack detail. On the other hand, the paper of both the cover and the inside is very nice.
- are small (75% of them have 1-10 people),
- suggest you get a good accountant (and project manager),
- don't want to get a loan,
- use macs,
- don't compromise their creative vision,
- don't do it for the money,
- have lot's of books, toys,
- are painted white,
- quote each other as their inspiration, or quote no one.
That being said, the layout of the book is suboptimal. The font in particular is very small (I am guessing 9pt), thin weight and sans serif. Part of it is light grey and it is a pain to read.
All photos are thumbnails and lack detail. On the other hand, the paper of both the cover and the inside is very nice.
1 of 1 people found the following review helpful
3.0 out of 5 stars
Excellent content, but poor typography
April 14 2010
By Elizabeth C. Smith
- Published on Amazon.com
Format:Paperback|Amazon Verified Purchase
The interviews in this book are excellent, but visually it is a chore to read. Poor typography choices, from the typeface to the grid to the complete lack of typographic color make what should be an enjoyable, fast and riveting read a tedious one. I still recommend the book for fans of the studios interviewed -- their thoughts are a great insight into their processes -- but am disappointed by the irony of a book about designers that lacks such fundamentals of design.
5.0 out of 5 stars
Very Cool
April 13 2013
By Jimbo83478
- Published on Amazon.com
Format:Paperback|Amazon Verified Purchase
Awesome perspective into a large selection of studios. Visuals could be bigger, but that's not really the point of the book. It gives great insight into small shops, how they are run and how they got started. Love it.
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4.1 out of 5 stars
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