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5.0 out of 5 stars
Our Collective Eco-Wake, Aug 8 2002
Let me start by going backwards. In the appendix, the authors testify that this book is about the "greenest" on the market. With soy-based inks and nearly 100 percent of the paper content comprised of post- and pre-consumer waste, the book is a monument to sustainable production. Although they bemoan the "well traveled pulp" cover, no dioxins were co-produced alongside the book. To prove the book really is this cool, they painstaking tracked the web of connections involved in its production as far back as possible. After discussing every facet of the book, from guts and cover to printing, the only thing they were unable to determine was where half the cover's paper was produced. In all, this post-production analysis was stunning. The delicate web of causes and effects that entered into the books production should serve as a model to all those who would conceive the production of any product. Ideally, we should strive for this kind holistic understanding of production, consumption, and disposal before products every leave the design table. The actual content of the book is just as salient. What happens when millions of ordinary people like you and me go about our ordinary business, using lots of stuff? What ecological "wakes" do they leave behind, rippling outward across the world? This is the premise of the book, which is rather unassuming and commonsensical. The answers, however, are anything but mundane and commonsensical. The true stories of how things are made might leave you feeling overwhelmed or depressed. You might think twice about throwing that lump of sugar into your coffee -- and not only because it could add a few extra pounds and put you at greater risk of heart disease. You do so also in efforts to help restore the habitat of the Florida Everglades. Did the profound disconnect sink in yet? Not to worry, another 9 generic commodities with their own unique global "ripples" await you after picking up this book. They include you morning coffee, the newspaper, your T-shirts, shoes, that computer, the bike (and the car), those French fries, the hamburger that preceded them, and also the cola which will wash it all down. Although the imaginary North American whose daily consumptive routine this book tracks might not be you, do not then assume that these issues do not therefore concern you. The fact is, the consolidated effects of this consumption are harming much more than the Florida Everglades. They could potentially end all human reproduction. Perhaps you should read that last sentence again. We need to educate ourselves about this net ecological "wake" before the rooster tail of acid rain, rainforest destruction, ozone depletion, water depletion, air pollution, forest annihilation, energy exhaustion, pesticide inundation, sweatshop labor promotion, species extinction, waste production, monoculturalization, spiritual declination, heavy metal pollution creation, VOC smog accretion, and desertification leave us all wet and shivering in the cold. "Well, what am I supposed to do bury my car?" you wonder. The book also offers hope. Consumption, whether we like it or not, is in end inescapable. Thus by understanding our impacts, seeking alternative solutions, educating the friends and the general public, and at the same time altering some our most unhealthy consumer habits, we can help move things in the right direction. If you are looking for more in-depth suggestions along these lines, check out "The Better World Handbook" (2001). It is my personal eco-bible. You can also get further eco-tips from the Northwest Environmental Watch website. ~A Top 10 glObal Eye-Opener~
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