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Submit Now: Designing Persuasive Web Sites Paperback – Sep 20 2002


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Product Details

  • Paperback: 368 pages
  • Publisher: New Riders; 1 edition (Sept. 20 2002)
  • Language: English
  • ISBN-10: 0735711704
  • ISBN-13: 978-0735711709
  • Product Dimensions: 2 x 17.6 x 22.6 cm
  • Shipping Weight: 590 g
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Bestsellers Rank: #849,821 in Books (See Top 100 in Books)


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This book is about persuading visitors at your web site to do what you want them to do. Read the first page
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This book really nails the topics of design, information architecture, and persuasive marketing to provide a guide for anyone wanting to create online experiences that work. While it was published a few years ago, all of the information is still relevant as it has to do with how your customers want to interact, not the technologies used.

Chak's emphasis on getting the details right is the most on-target part of the book. This is an excellent companion to Information Architecture for the World Wide Web by Morville et. al.

My only question? Mr. Chak, when is the Second Edition coming out???
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Format: Paperback
I'm a business guy, not a developer, but I found lots of useful ways to think about websites in this book. Whether you're designing a new website or application or redesigning an existing one, the tools, techniques and ideas contained in here are delivered in a way that is interesting, thoughtful and immediately useful. It even helps you analyse existing business problems with a different perspective. Most of all, it focuses you on figuring out what you're really trying to accomplish online and helps you make the tough decisions that will support that goal. If you want to stand-out from your peers in e-business, read this book!
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Format: Paperback
What a pleasure to find a book on this subject that's easy to read. Andrew Chak puts forward each principle clearly, with illustrations, then at the end pulls it all together in a demonstration of how it works in the context of one example.
He divides users of ecommerce sites into browsers, evaluators, transactors and customers, and shows you how to satisfy each one. He links his ideas to persuasion techniques put forward by Robert Cialdini in "Influence: The Psychology of Persuasion".
He explains that you can use six key elements of influence to change the behaviour of web site visitors:
- scarcity
- commitment and consistency
- reciprocity
- social proof
- authority
- liking.
While this book doesn't go into any great depth or subtlety, it is an excellent introduction to designing for commercial web sites. It requuires no background as an interface designer, usability expert, graphic designer, marketer or programmer, but would be helpful for all of these disciplines.
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